11/26/25

Episode Summary

Episode 173 covers how Shopify merchants use discount codes and why unique, single-use codes often outperform public sitewide codes. The guests share data from 162,000 discount sets, showing that 20% off is the most common offer, followed by 10%. They explain that public codes get shared widely and can hurt margins, while unique codes work better for welcome flows, win-backs, affiliates, and targeted campaigns. The episode emphasizes disciplined discount management, avoiding over-discounting, and using strategic offers like gift-with-purchase when appropriate.

Show Links 

• Discount Code Report - http://seguno.com/unique-discount-code-benchmarks 
• Cara - [email protected] 
• Becky - [email protected] 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-173-discount-codes-in-shopify