2/4/26

Episode Summary

Scott selects several real Shopify stores by searching a specific long-tail query (“Valentine’s gift for wife of 30 years”) and examines how they appear in different search experiences (Google Search, Google Shopping, Google Gemini) and how well the stores are optimized for that query.

He walks through multiple Shopify stores and product pages to evaluate how they communicate value, structure their content, and use structured data (for things like holiday relevance), highlighting areas where many stores could better tailor for specific shopping scenarios like Valentine’s.

Throughout the episode he discusses practical aspects such as SEO structured data, visual merchandising, how stores promote seasonal offers, and accessibility (e.g., ADA compliance scores).

The episode is focused on actionable insights to help Shopify merchants improve product visibility and on-site experience by learning from real examples.

Show Links

Products

• Artic Angel - https://articangel.com/products/special-gift-for-wife-i-cant-live-without-you-gold-heart-necklace
• Bearaby - https://bearaby.com/products/the-napper
• Lola Blankets - https://lolablankets.com/products/rosewater
• Master & Dynamic - https://www.masterdynamic.com/products/mw75-active-noise-cancelling-wireless-headphones
• Prime Choice - https://primechoiceshop.com/products/i-cant-live-without-you-to-my-wife-necklace-1
• Pure Enrichment - https://pureenrichment.com/products/purebliss-luxury-towel-warmer

Apps

• Datify - https://apps.shopify.com/datify
• Badgezilla - https://apps.shopify.com/badgezilla
• Linear Shopping Experiences - https://apps.shopify.com/linear-shopping-experience

Video & Transcript 

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-178-lets-review-some-shopify-stores