May 01, 2020

Episode 335: Bonus Episode for Coaches

37 minutes

I don’t very often write about or talk on the podcast specifically to coaches. Personal development is my game, BUT, I know there is a decent amount of you that listen to the podcast as well as those of you who are interested in pursuing this profession.

First, the world needs more great coaches. This pandemic has whispered in all of our ears how precious and fragile life is, that no one gets out of here alive, and the time to live our lives is NOW.

Second, many newer coaches might be worried their business isn’t viable right now. You may believe that life coaching is a luxury afforded to few. But, just like there are many ways to coach, there are many ways to offer value and help your clients and audience.

And before I jump in, we do offer consulting here (both with me and my team), click here if you’re interested.

Here are ten things I highly recommend doing if you are in the beginning stages of your coaching business, and many of those hold true even if you’re a seasoned coach.

Get training. Since the coaching industry is currently unregulated, anyone can call themselves a coach, hang a shingle outside and be open for business. And I know some good coaches who have no training, only years of experience. However, coaching requires specific skills that matter for your clients. Plus, clients tend to bring emotional and heavy topics to sessions, and an untrained coach can end up causing more harm than good. So, please, get trained.

Get support. Building a coaching business is like building any business, you can’t do it with zero dollars and zero support. I’ve talked to people who’ve got their training and think it’s like moving from one job to another. You just quit your other job and start life coaching, right? No. Coaching is not a business, it’s a skill. You still need to build your practice. You are going to have overhead and need time to build, so have savings, a business loan, or a partner with income that can help (and is clear on the fact that they are supporting your business).

Make goals but be flexible. Like anything, make goals. You don’t necessarily need a traditional “business plan”, but you need something in terms of goals and not just fly by the seat of your pants. How many clients do you want or need? Do you want to build your audience to offer group coaching? Speaking? Write it down like you would any other goals. And if you find out you don’t like or aren't good at one aspect, pivot and try other things. Once you make goals and plans you don’t have to marry them.

Read the remaining 7 tips HERE.

If you’re a coach and you feel like you need support-- we offer consulting, as well as coaching packages. We can help you with nailing down your messaging, figuring out what’s the best way for you to market yourself, and even if you want to write a book or start a podcast, we can help with that too. Click here to read more and apply.

Plus, if you’re like, “Wow, I should probably work on my fear of visibility or my nasty inner-critic so I can really get my coaching business off the ground”, we're epic at helping people do that too. (Andrea facilitates specific deep, transformational work here, or you can look at a shorter package here.)

http://yourkickasslife.com/335

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By Andrea Owen

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