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In this engaging conversation, I welcome Amanda Thomson, founder of Noughty, to discuss the evolution of non-alcoholic beverages, particularly Noughty's growth and the challenges faced in the entrepreneurial landscape. We explore the cultural shift towards non-alcoholic options, the importance of quality ingredients, and the journey of creating a product that caters to both health-conscious consumers and those seeking celebratory alternatives. Our discussion also touches on targeting younger generations and the future of Noughty's product offerings.

takeaways

• Noughty has expanded its availability across major retailers in the US.
• The non-alcoholic beverage market is growing as more people choose to drink less or not at all.
• Quality ingredients, particularly low sugar and organic options are crucial for health-conscious consumers.
• Entrepreneurship involves constant challenges that can become part of a brand's DNA.
• Cultural differences in alcohol consumption impact market strategies for non-alcoholic brands.
• Younger generations are increasingly interested in non-alcoholic alternatives due to social media influence.
• Celebration can be achieved without alcohol, providing inclusivity for all.
• The importance of branding and packaging in attracting consumers to non-alcoholic options.
• Noughty aims to create a product that feels celebratory and elegant without the alcohol.
• Future product innovations include an elevated red wine and improved packaging for existing products.

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To Reach Noughty 

Website US us.noughtyaf.com and UK https://noughtyaf.com/

Instagram using both @noughtyaf and @thomsonandscott  

Linkedin  Thomson & Scott

Thank you, Amanda, for coming on Conversations with Bizzy. 

Remember you can reach out to me at [email protected] with story ideas and if you want to come on my show. 

Thanks for listening! 

Sending love and gratitude

XO

Bizzy

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