In this episode we cover Foundational & Whole Food Nutrition. To help us do that I have invited a special first-time guest that has over 20 years in the Natural Products and Science space.

Guest: Francisco Rodriguez (CICO) has been passionate about nutrition since he was a teenager. At first it was just about getting bigger, faster and stronger for the sport he loved basketball. But when his mom had Cancer for the first time he learned about nutrition for foundational health at a cellular level.

After getting a degree in Biology and meeting Jordan Rubin on an airplane, he started his career at Garden of Life, an innovative dietary supplement brand that focused on digestive health.

While there, he became the Research Science manager helping launch 40 finished products in just 30 months. While he loved finished products, his real passion was ingredients. So, after leaving Garden of Life he’s been focused on driving ingredient sales and innovation and has worked in the supplement industry for 20 years.

Today he spends his time discovering new ingredients, supporting brands with new innovations and doing the coolest projects on the planet that impact soil, plant, animal and human health. ...He is almost 19 years married to his God given queen, Stacy, and they have 2 girls and twin boys that fill up life with...everything! Such a blessing.

Learn more about Earth First Organic
Learn more about Blood Vitality

Cico's favorite quote.
“The health of soil, plant, animal and man is one and indivisible.”
– Sir Albert Howard