As we continue with our new series, The Course Chronicles, today I share the actual topic and idea for my new program and I reveal the first steps I've taken since making the decision to finally launch this product. Make sure to tune in next week for even more exciting updates and to follow along with Jenni and I on this journey!

Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We'd love to hear what resonated with you the most.

In this episode you'll hear:

• The challenge I'm having right now which highlights the common entrepreneurial struggle of balancing growth and innovation

• What the topic of the new product is and the mission we're on with it as we aim to fill an existing gap in the marketplace

• The role market research plays and the very first steps I took to gather feedback and analyze responses

• How I'm using ChatGPT for data analysis, positioning and more

• Why a marketing-first approach to course creation is key when bringing a new product to the world and the importance of knowing the difference between your product and your offer

For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/742