Euphoric Alcohol-Free

Eight years ago, two women who had just gone alcohol-free pointed themselves at opposite walls of an apartment, clipped on lapel mics they could barely hear themselves through, and recorded the first episode of Euphoric the podcast.

I couldn't have told you then what this show would become.

348 episodes later, I wanted to sit down and talk about what all of these conversations have actually taught me about transformation. Because when you've watched hundreds of women go from one version of themselves to another, patterns start to emerge, and they're not what most people expect.

IN THIS EPISODE:

• The cringe origin story of episode one, and why I'm grateful it exists
• What I've noticed about the guests who create the biggest shifts in the people listening
• Why being alcohol-free might make you the most powerful force in the room, and what happens when you're surrounded by other women who are too
• The neurological window that opens when you go alcohol-free and why most people don't know it's closing
• What Carl Jung's concept of individuation has to do with why some people feel truly fulfilled by their work and others don't
• Why the most fulfilling work on the planet might be the same work, no matter what industry you're in
• An honest reflection on a year that has been both the hardest and most clarifying of my career
• What's changing at Euphoric, and what's coming next

Do you remember what you wanted to be when you grew up?

An actress? An astronaut? A teacher?

As kids, we don't understand the career landscape.

We build our first sense of "what I want to be when I grow up" out of a small handful of visible or memorable options, because that's all we've ever seen.

But we do subconsciously understand archetypes.

When a five-year-old says she wants to be an astronaut, it doesn't necessarily mean she wants to go to space. The real clue is underneath it: a love of adventure, discovery, being the one who goes first. The job title is a placeholder for a deeper desire we don't know how to express yet.

Once I understood that, I went back through my own list of what I REALLY WANTED to be when I grew up to see how it measured up to what I do today.

I was shocked.

Your childhood dreams are not naive. They're clues.

IN THIS EPISODE:

• Why what we wanted to be as children is more revealing than we think, even when the career itself makes no sense anymore
• The four childhood dreams I had and what the deeper archetype underneath each one was pointing toward
• The four childhood dreams I had and what closed the door for each one at the time
• What my sister told me at 7 that made me give up on this love
• Why picking a career at 18 with almost no understanding of what's possible is one of the strangest things we ask young people to do
• How the career I have today didn't exist when I was a teenager trying to decide what to do with my life
• How to look at your own childhood dreams for the deeper archetypes underneath

Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.

Join me on Substack for deeper essays on psychology, success, and business.

Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage. Few spots remain.

If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, apply now for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand. Our next class starts in October.

Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage, meaningful monthly challenges, weekly coaching and more.

Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.

Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here.

Follow @euphoric.af on Instagram.

Please do rate, review, and subscribe so we can continue spreading our message far and wide!

My mind has been completely consumed with book writing lately, and I wanted to sit down and share something I keep seeing over and over again in my community: so many women who have gone alcohol-free, suddenly feel this surge of creativity and a pull toward writing.

If that's you, this episode is for you.

I'm sharing five telltale signs that you have a bestselling book inside of you, and they might not be what you expect. This isn't about whether you think you're a writer, whether you've written anything since college, or whether you have time.

It's about something much more fundamental than any of that.

Be sure to join me for a three-part workshop, The Story Only You Can Tell, happening September 16, 17, and 18, where I'll be sharing the path from "someday I'll write a book" to published author. It's only $1 to join.

IN THIS EPISODE:

• The 5 signs you have a bestselling book inside you
• The surprising connection between going alcohol-free and creativity
• Why the most important thing you have to say is probably the thing that scares you most to say out loud
• The past life vs present life tension that needs to be expressed
• The one question to ask yourself when you keep putting the book off
• What Elizabeth Gilbert believes happens to an idea when you ignore it long enough
• What your algorithm fatigue is actually trying to tell you
• What we're doing together inside The Story Only You Can Tell, and why it starts at $1

Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.

Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage.

If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, apply now for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand.

Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage, meaningful monthly challenges, weekly coaching and more.

Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.

Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here.

Follow @euphoric.af on Instagram.

Please do rate, review, and subscribe so we can continue spreading our message far and wide!

I submitted my second book proposal to my agent yesterday, and I am on cloud nine.

This book has been living in my head for years. But the truth is, I didn't make real traction on it until this summer, which also happened to be the hardest summer I've had in a long time.

Huxley passed at the end of May. The ocean swells in Southern California were so dangerous I couldn't even get in the water, which is my favorite thing in the world. My house felt empty in a way it never had before. And so, I found myself in cafes facing the ocean, writing for days on end.

Writing this book became the salvation I didn't know I needed.

Why is it that so many of us who step away from alcohol feel pulled toward writing? 82% of Americans want to write a book. If you're one of them, this episode is for you.

I'm also inviting you to a three-part workshop, The Story Only You Can Tell, happening September 16, 17, and 18, where I'm going to help you take your idea and lay the foundation for a bestseller. I'll be sharing all my know-how of becoming a published author.

IN THIS EPISODE:

• The moment I hit send on my book proposal and what came up that I completely didn't expect
• Why the worst thing that happened to me this summer became the reason this book finally got written
• The strange chain of events that kept me out of the ocean and put me exactly where I needed to be
• What most people get completely wrong about writing a book before they even start
• The one deadline I missed on purpose, and what I chose instead
• The real reason 82% of people want to write a book, and why it has nothing to do with being an author
• What a book can open for your career that years of content never will
• The package that arrived at my door this week that got me teary-eyed
• What a book proposal actually is versus a book and why you need one
• What Emboldened is actually about, and why I couldn't have written it even three years ago

Join me at THE STORY ONLY YOU CAN TELL so you can uncover your bestselling story and take the path from "one day I'll write a book" to published author.

I'm celebrating my client's published book! Pick up a copy of Life Beyond The Binge: A Commercial Fisherwoman's Journey Home by Colleen Clifford Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.

Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage.

If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, apply now for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand.

Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage, meaningful monthly challenges, weekly coaching and more.

Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.

Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here.

Follow @euphoric.af on Instagram.

Please do rate, review, and subscribe so we can continue spreading our message far and wide!

I just got back from five weeks in Europe with my parents, and I want to take you behind the scenes.

My parents are in their 80s. My dad has been through two bouts of stage four cancer and is in remission. My mom, knock on wood, is healthy. How long will that last? How much longer can I see the world with them?

This trip happened in the shadow of losing Huxley, my soul dog, which meant I went into it already cracked open, already thinking about mortality and time and what we do with the moments we have. And it turned out to be one of the most meaningful experiences of my life.

We started in Warsaw, flew to Madrid, drove through Costa Brava and the French Riviera and the Italian Riviera in an SUV packed with carry-on luggage only, watched Spain win the World Cup in a medieval town on the Catalan coast, swam in alpine lakes in Slovenia, and ended back in Warsaw where my dad told me stories I'd never heard and my mom said it was all a fairy tale.

This episode is more than just a travel diary. It's about ancestry, about what we inherit from the people who came before us, about why now is the time to go do the things you've always wanted to do, and about what grief and presence and awe have been teaching me this year.

IN THIS EPISODE:

• How losing Huxley made me show up completely different this summer
• The hidden gem coastlines of Costa Brava and the Italian Riviera that barely any Americans know about
• What it was like to watch Spain's World Cup Victory from the streets of a medieval Catalan town
• The celebrity sighting we had in a sleepy Spanish fishing village while leaving our phones behind for an evening swim
• What my parents said at the end of the trip that made every exhausting, hot, logistically complicated moment completely worth it
• Living in the same Warsaw apartment building where my great-grandparents lived until 1970
• The stories my parents told me about their lives and upbringings
• Why being in Warsaw every year makes me feel the thin veil between the life I have and the parallel one I could have had
• How this trip fed directly into the second book I'm writing, Emboldened

Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.

Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage.

If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, apply now for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand.

Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage, meaningful monthly challenges, weekly coaching and more.

Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.

Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here.

Follow @euphoric.af on Instagram.

Please do rate, review, and subscribe so we can continue spreading our message far and wide!

Peter McLaughlin was given a twin diagnosis 23 years ago: Lyme disease and leukemia on the same day. The doctors told him if he was lucky, he had 10 years. They didn't know what caused it and they didn't know how to cure it.

So he went looking himself.

What he found in the depths of his own psyche became the foundation of an entire life's work in hypnotherapy, past life regression, Havening, and subconscious reprogramming. He's been healthy for 23 years. And in this conversation, he shares what he learned along the way, including one of the most fascinating explanations I've ever heard for why we drink.

We get into what hypnosis actually is and why the entertainment version of it has given most people completely the wrong idea. We talk about how trauma gets encoded in the nervous system as safe or not safe, and why that single distinction explains almost every self-sabotaging pattern people can't seem to break. We go into past life regression, what happens emotionally when someone encounters a lifetime they consciously have no memory of.

And we talk about alcohol. Specifically, why it's called spirits. What it actually does energetically when you drink. And how Peter uses future progression in hypnosis to help people feel, in their body, the 10-year contrast between two versions of their life, one that keeps drinking and one that doesn't.

IN THIS EPISODE

• The twin diagnosis that sent Peter into the depths of his own subconscious, and what he found there
• What hypnosis actually is, why the entertainment version gets it completely wrong, and the everyday experience almost everyone has had that is genuinely hypnotic
• Why alcohol is called spirits, and what Peter believes is actually happening energetically when you drink
• How root cause healing differs from symptom management, and why going back to the origin of a pattern is the only thing that actually resolves it
• Past life regression: what it feels like from the inside, what happens emotionally, and why the most mundane past lives are often the most moving
• Havening: what it is, how it works, and why the magic isn't in the tapping
• The future progression technique Peter uses with clients, and why the 10-year contrast is so powerful
• Why other people don't give you love, they just trigger the feelings you're already capable of generating yourself
• The one book Peter recommends above all others, and why he reread it after his father died

Find Peter at blueskyhypnosis.com and on YouTube at Blue Sky Hypnosis, where his past life regression track has nearly a million views.

Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.

Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage.

Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage, meaningful monthly challenges, weekly coaching and more.

If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, be sure to get on the waitlist for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand.

Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.

Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here.

Follow @euphoric.af on Instagram.

Please do rate, review, and subscribe so we can continue spreading our message far and wide!

Ellie White's 40s did not go gently. A pandemic upended her life in London and moved her to the Sussex countryside. She fell in love with the idea of becoming a mother for the first time at 43, found out she was pregnant, and very sadly lost her son at 22 weeks. Less than a year later, she had a miscarriage.

She saw a photo of herself on a hiking holiday in Switzerland and didn't recognize the woman looking back at her and knew she needed a change.

She started running. She ran the London Marathon. She trained as a health coach. And somewhere in the middle of all of that, at a birthday lunch when she was 47, she ordered a mocktail instead of champagne, just to see what would happen.

She's been alcohol-free since.

Ellie is now a 5x certified coach specializing in wellness and alcohol-free living for women in midlife, and this conversation shows that a relationship with alcohol rarely changes in isolation.

It changes when everything else is changing, when life has pushed you far enough that you finally stop and ask what you actually want.

We talk about grief, midlife hormonal changes and why alcohol makes every single one of them worse, what reinvention actually looks like for the women Ellie works with, and what it meant to lose her dog Maddie six months ago while alcohol-free, and to actually be present for all of it.

IN THIS EPISODE:

• Losing a son at 22 weeks, then a miscarriage less than a year later, and what those losses set in motion
• How grief became the catalyst for a complete life overhaul, including retraining, running, and eventually eliminating alcohol
• The birthday lunch decision at 47 that changed her life, and why she describes it as her rebel side showing up
• How alcohol interacts with perimenopause hormones, progesterone, estrogen, cortisol, and sleep in ways most women don't realize
• What two months alcohol-free has looked like for one of Ellie's current clients
• The woman who went on a walk on the beach instead of a pub garden and accidentally joined a mermaid sea swimming group
• What it was like to lose her dog Maddie while alcohol-free, and why she's grateful she was sober to drive her to the vet that night

Find Ellie at elliewhitewellness.com and on Instagram @byelliewhite

Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.

Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage.

Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage, meaningful monthly challenges, weekly coaching and more.

If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, be sure to get on the waitlist for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand.

Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.

Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here.

Follow @euphoric.af on Instagram.

Please do rate, review, and subscribe so we can continue spreading our message far and wide!

Michael O'Brien was 33 years old, a father of two young daughters, a lifelong cyclist, and a corporate executive chasing the next version of success when a distracted driver in a Ford Explorer crossed into his lane and hit him head-on at 40 miles per hour in New Mexico.

His trauma team had no idea how he survived. His first surgery took 13 hours. He needed 36 units of blood. The doctors told his wife he would probably never ride a bike again, would walk with trouble, and would face many more surgeries ahead.

He's now, 25 years later, one of the most thoughtful voices in the mindfulness and presence space, and his framework for how to live isn't theoretical. It was pressure tested for 13 years inside a corporate career before he ever shared it publicly.

We connected through our mutual friend Megan Swan, partly because Michael and I have both recently lost beloved pets who were more like family members than animals.

We talk about what it means to take mindfulness off the cushion and weave it into your real life, why microdosing presence throughout the day works better than a 10-minute morning streak on an app, how our phones are engineered to do exactly what a magician does with sleight of hand, and what our animals are really teaching us about how to show up for the moments we have.

IN THIS EPISODE:

• What Michael's life looked like before the accident, including numbing with wine every night and chasing the THIS ONE fallacy
• The question his mentor shared way too early that stunned him
• The concept of labeling our lives and how it brings us more suffering
• Why Michael called July 11, 2001 his last bad day, and what that decision has meant for the 25 years since
• How to take your practice off the cushion versus leaving it there while the rest of your day burns
• How to microdose mindfulness and the science behind why it works
• What dogs teach us about unconditional love, presence, and the length of a life
• What a nurse from his trauma room told him when she found him on Instagram 20 years later

Find Michael at michaelObrienshift.com and his free app Pause, Breathe, Reflect on the App Store.

Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.

Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage.

Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage.

If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, be sure to get on the waitlist for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand.

Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.

Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here.

Follow @euphoric.af on Instagram.

Please do rate, review, and subscribe so we can continue spreading our message far and wide!

JD completed the Epic Deca, which is 10 Ironman triathlons in 10 days across all six Hawaiian islands, and became one of three people in the world to ever finish it. He sold his house to fund it. He came home to a storage unit because he couldn't afford anywhere else to live. And he says the hardest part wasn't the race itself.

JD is a military veteran, an engineer, a certified naturopathic practitioner, and an endurance athlete who has spent his life learning how to build the kind of mental fortitude that carries you through not just extreme physical challenges but the everyday ones that most of us are quietly battling. Depression doesn't leave after you climb the mountain, he says. It's how you cope with it that changes your life.

We get into how he prepared for the Epic Deca, why discipline is something earned through structure and systems rather than something you're given, how he breaks down terrifying goals into something actually executable, and what sustainable performance really means when you're also a father who wants to be able to run around at the park with his son.

We also talk about writing his book, Hunger for More in Life, and one particular message he received from a reader that made every bit of it worth it.

IN THIS EPISODE:

• What an Ironman endurance race entails, and what multiplying it by 10 across six Hawaiian islands looks like
• Why discipline is a byproduct of structure, not a personality trait you either have or don't
• The difference between motivation and discipline, and when to use each one
• What sustainable performance actually means, and why longevity is built in the connections you make along the way
• Why your goal probably isn't big enough if it doesn't scare you, and how to break it down so you can actually move
• How he applied the same engineering method he used to train for the Epic Deca to writing a book
• The reader message that made him understand why he wrote it

Find JD at HungryWarriorAcademy.com Book: Hunger for More in Life, available on Amazon

Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.

Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage.

Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage.

If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, be sure to get on the waitlist for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand.

Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.

Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here.

Follow @euphoric.af on Instagram.

Please do rate, review, and subscribe so we can continue spreading our message far and wide!

Imagine going alcohol-free in a country where wine is heritage, champagne is identity, and the only framework anyone has ever offered you is either you're an alcoholic or you're fine.

That's the world Lorraine was living in when she started her Dry January four years ago in Paris, and decided this time to actually ask herself why she was drinking rather than just white-knuckling a month off.

What she found on the other side of that question completely changed her life, and now she's building something that didn't exist in France even two years ago: a real alcohol-free movement, with a daily flood of LinkedIn haters to prove it's working.

We go deep into: the French moderation myth, the idea that sophisticated social drinking is somehow different from the drinking culture everywhere else, and why the real question to ask yourself has never been "do I have a problem" but "is this bringing me closer to the life I actually want to build?"

We also talk about how Lorraine built her alter ego, Lolita, as a way to step into audacity when fear and self-doubt were still running the show, and why that concept is one of the most powerful tools for anyone trying to grow into a version of themselves they haven't fully met yet.

IN THIS EPISODE:

• Why France has one of the most entrenched drinking cultures in the world and what makes it so hard to question
• The binary trap: either you're an alcoholic or you have no problem, and why the gray zone is where most people actually live
• What it felt like to go to parties sober in Paris and observe human behavior around alcohol for the first time
• The Matrix concept Lorraine shares with her clients and how to use it to step outside the cultural programming
• The neuroscience: cortisol spikes, amygdala activation, and why the day after drinking keeps you stuck in autopilot mode
• How she built her alter ego Lolita to launch her business when she still didn't fully believe she could
• The alcohol-free movement emerging in France right now, and why she keeps posting through the haters

Find Lorraine on Instagram: @thefrenchsober

Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.

Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage.

Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage.

If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, be sure to get on the waitlist for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand.

Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.

Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here.

Follow @euphoric.af on Instagram.

Please do rate, review, and subscribe so we can continue spreading our message far and wide!