In this episode of Marketing Misfits, we break down why podcasting is becoming one of the most powerful trust-building tools in the age of AI and how brands can use it to stand out instead of blending into AI sameness. Our guest Eric Ryan went from LinkedIn Live to a cable TV show, built a 19-person podcast production team, and developed a framework for becoming “niche famous” so clients come to you.

We dig into:

• Why most podcasts die after 7 episodes

• How to turn a podcast into a client-acquisition machine

• Why you must be omnipresent to win in 2025

• How AI is destroying bad content and elevating real voices

• The exact formats, lengths, and clip strategies that perform best

• Why “don’t be gentle with your list” is the most important marketing advice you’ll hear

• The truth about going viral on TikTok, LinkedIn, and YouTube Shorts

• How to become niche-famous (not Joe Rogan famous) and still print money

• The #1 thing that separates successful podcasters from quitters

If you're building a personal brand, running an agency, launching a show, or trying to build authority online, this episode gives you the playbook.

Timestamps

00:00 Why Eric Started a Podcast to Get Clients

01:52 Why Most Creators Fail at Email + Podcasting

03:10 Competing With the Entire Internet (Not Your Industry)

05:12 “Podcasting Makes You Famous”

07:44 Becoming Niche Famous

09:20 How Eric’s LinkedIn Show Led to Cable TV

12:52 Land High-Value Clients

15:31 Editing + Distribution

17:44 Authority vs. Views

21:40 Why TikTok Is Beating Every Platform

24:20 Holding Creators Back

26:10 Being Actually Interesting

28:30 Why Most Interviews Are Terrible

32:18 Building a Multi-Platform Content Engine

35:44 Consistency vs. Perfection

38:05 How Long Should a Podcast Really Be?

41:22 Cutting Content Into Clips That Actually Perform

44:58 Managing Expectations: What “Success” Really Looks Like

49:10 The Hidden Work Nobody Talks About

53:12 The One Strategy Eric Says Will Make You Stand Out

56:40 Should Everyone Start a Podcast in 2025?

59:02 Final Takeaway: Be Different or Be Invisible

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