Facebook ads are a vital marketing strategy that you can't afford to miss out on or mess up, which is why today I am interviewing my good friend and fellow mastermind member, Rick Mulready. Rick and I have been in a mastermind together of the past couple of years, and he has always been my go-to guy when I have any Facebook ads questions!

I am extremely grateful for all he has taught me, and I seriously can't wait for you to hear all he has to share today. Whether you are brand new to running Facebook ads or a seasoned veteran, this episode is packed full of tips and insight that can help you!

"Learn enough to make yourself dangerous..." At minute 2:02, we are diving right in and talking about if you should be doing Facebook ads on your own versus outsourcing them in both local and online businesses. Rick tells us how much we should be looking at our Facebook ads we do choose to outsource them.

"I don't understand how the client can be MORE proactive than the person managing ads..." At 10:27, we're talking about what key metrics we would be asking for in our reports when we outsource Facebook ads. Plus, hear a few common mistakes he often sees.

"We need to be able to be flexible and fluid as these changes come out..." At minute 22:26, I ask Rick things are consistent with Facebook or if they are always changing. Then we're talkin about what we should know about that's coming up in the future regarding Facebook.

If you want to connect more with Rick you can find him on his podcast, The Art Of Paid Traffic, on Instagram @rickmulready and at rickmulready.com.

P.S. If you're looking to create and make space for innovation in your business be sure you grab your seat at my Purposeful Positioning Workshop. It's time you become the BEST and ONLY option for your potential clients!