Welcome to the Evolution of Medicine podcast! In this episode, James talks with Keri Sutton, RN and Heather Haun of Kare Health & Wellness in Springfield, MO. The registered nurse and office manager duo have transformed the practice from insurance-based to a cash-based model by implementing a well-thought-out marketing strategy, patient orientations and group visits. Throughout this transformation, the pair focused on prioritizing connection with patients over simply sharing information.

Welcome to the Evolution of Medicine podcast! In this episode, James sits down with Lara Salyer, DO, a functional medicine physician and Practice Accelerator alum who is innovating healthcare practice and tackling a major issue affecting physicians across the healthcare spectrum: burnout. Her new book, Right Brain Rescue, teaches clinicians how to access their inner creativity, which she refers to as the “Sixth Vital Sign.” Dr. Salyer’s story is a great example of innovation on the front lines of healthcare, and her insight is invaluable to any practitioner ready to radically transform their career and build a life of purpose. Highlights from this episode include:

• The “Sixth Vital Sign” and what that means for patient care
• How the Practice Accelerator can be a catalyst for practice transformation and growth
• How Dr. Salyer is bringing functional medicine to a growing number of physicians
• How tapping into creativity helps practitioners build resiliency and improve empathy
• And so much more!

Resources mentioned in this episode:

Right Brain Rescue

Practice Accelerator

Welcome to the Evolution of Medicine podcast! On this episode, James talks with Abbi Linde, PharmD of HomeTown Pharmacy, a regional chain of pharmacies across Wisconsin and Michigan. But this team of pharmacists is so much more than just a regional pharmacy network—they are community providers who know their patients on a personal level and are bridging the gap between patients and functional medicine. HomeTown Pharmacy is leading the way in shifting pharmacies from product-based businesses to service-based businesses. If you’re a practitioner listening to this episode, you’ll hear why it makes sense to connect with your local independent pharmacist, and how you can partner to deliver even better patient care in your community. Highlights from this episode include:

• The HomeTown Pharmacy model and how they’re doing things differently than the average independent pharmacist
• How pharmacists can play a critical role in building health resilience in their communities, and how that can be a gamechanger for pharmacy business
• The synergies that exist between functional medicine practitioners and functional pharmacists, and why it is worth it to invite your local independent pharmacist to your next Functional Forum meetup
• Why drug-induced nutrient depletion is low-hanging fruit for pharmacy business
• Essential reading for functional medicine practitioners and functional pharmacists alike
• And so much more!

Resources mentioned in this episode:

HomeTown Pharmacy

The Standard Road Map Series by Dr. Tom Guilliams

Supplementing Dietary Nutrients Road Map

Welcome to the Evolution of Medicine podcast! On this episode, guest host Kristen Brokaw talks with Dr. Jarrod Spencer, a sports psychologist, speaker, author and consultant, about helping healthcare providers overcome burnout in their careers. Just like athletes must continuously work on their mindsets and remain focused to perform at the top level, healthcare providers must take steps to support their mental resilience. The problem is, 92% of healthcare providers report feeling burned-out in their careers, and the majority also admit they would never seek professional help. As Dr. Spencer discusses in this episode, it’s time to erase the stigma of mental health challenges in the healthcare profession and empower providers to overcome burnout and become the best versions of themselves. Enjoy this incredible conversation! Highlights include:

• The striking similarities between athletes and healthcare providers
• How we can give a voice to the topic of mental health in the healthcare profession, which has long been stigmatized
• Steps healthcare providers can take to address burnout
• The importance of building a supportive, engaged team
• Why healthcare providers should consider consulting a psychologist to help keep their practices running smoothly
• And so much more!

Resources mentioned in this episode:

 mindoftheathlete.com

Welcome to the Evolution of Medicine podcast! On this episode, James interviews Olivia Joseph, DC, a chiropractor, Chinese medicine practitioner and clinical nutritionist from the St. Louis, MO area. Their conversation spanned the growth of her practice, how she markets her practice and attracts new patients, and how she has pivoted her practice during the COVID-19 pandemic. Dr. Joseph shared some great insight on how we can take a community-led practice model to the next level. Highlights include:

• Baseline principles for filling your practice
• How to get prospective patients to attend workshops (whether in-person or virtually) and ultimately book an appointment with you
• How marketing strategy has evolved over the years, and how even someone with no marketing or technology savvy can build a successful campaign
• Identifying a key staff member who can support the clinician in organizing and executing marketing strategy
• The major opportunity that exists for practitioners transitioning to functional medicine right now
• And so much more!

Resources mentioned in this episode:

thewellnessconnection.com

Practice Marketing Series, Episode 2: Niching

Practice Accelerator

SLIIM

Welcome to the Evolution of Medicine podcast! On this episode, James talks with Suzanne Keyes, PharmD. She is a pharmacist and certified functional medicine practitioner (IFMCP) from Oklahoma whose passion for patient care led her to becoming the go-to health resource in her community. In the process, she has transformed the typical pharmacy into a thriving business and wellness hub, complete with professional grade supplements and a vegetable garden. Whether you are a pharmacist or functional medicine clinician, you’re sure to learn something new from this episode—enjoy! Highlights include:

• A pharmacist’s journey to functional medicine, and how that journey informs patient care
• How pharmacists are in a unique position to help patients address the root causes of their ailments
• How pharmacists can deliver health and nutrition information to patients efficiently and effectively
• How pharmacists play a key role in the evolution of medicine and in community care
• Why the partnership between practitioner and pharmacist is more important than ever
• And so much more!

Resources mentioned in this episode:

Functional Medicine Pharmacists Facebook Group

Welcome to the Evolution of Medicine podcast! In this episode, Kristen Brokaw guest-hosts and interviews Benjamin Hardy, PhD, bestselling author and organizational psychologist. His latest book Personality Isn’t Permanent dives into fixed mindsets about who we think we are and how they can hold us back from achieving our goals and realizing our future selves. It was a great conversation, and one that all functional medicine practitioners, no matter where you are on your journey, should listen to—a ton of incredible insight shared. Highlights include:

• How the ways we explain ourselves can be a detriment to our future selves
• How labels can be both detrimental and helpful in personal development
• The concept of “future self” and how to get clear on your goals
• The difference between experience and learning
• And so much more!

Resources mentioned in this episode:

benjaminhardy.com

Welcome to the Evolution of Medicine podcast! In this episode, the fourth in our Practice Marketing Series, James sits down with chiropractor and author John Bartemus, a functional medicine doc from Charlotte, NC. John has built a very successful practice in the autoimmune niche, and he shares his insight on building digital marketing for his practice, specifically video marketing. John committed to making one educational video a day for a year and sharing them on his practice YouTube channel. He ended up exceeding his goal and build his practice exponentially by sharing his knowledge and expertise in a video format. His journey to successful practice marketing is one you can take, too. It was a super interesting interview with lots of tangible value for physician entrepreneurs. Enjoy! Highlights include:

• How to commit to creating and sharing a video every day to market your practice (John made a video every day for 411 days in a row—wow!)
• How to use video to market your practice, from pre-appointment to post-appointment
• The journey from practicing functional medicine clinician to published author and digital marketing wiz, and how you can make that journey, too
• And so much more!

Resources mentioned in this episode:

functionalmedicinecharlotte.com

Functional Medicine Charlotte YouTube channel

The Autoimmune Answer book

Welcome to the Evolution of Medicine podcast! In this episode, James talks with Michael Twyman, MD, a cardiologist from the St. Louis area, and dives deep into mitochondrial medicine. It’s a topic we’ve explored on the podcast before, but as more research is published highlighting the role of mitochondria in chronic illness, we want to continue providing up-to-date, valuable information to our practitioners. Dr. Twyman shares his knowledge of the latest research and how he is putting it into practice in his functional, integrative cardiology practice. A ton of wisdom shared in this episode—enjoy! Highlights include:

• The basics of mitochondrial medicine that practitioners need to know, plus more advanced research findings
• Educational resources for practitioners who want to dive deeper into this topic
• The symptoms and patient types that point to mitochondrial dysfunction
• And so much more!

Resources mentioned in this episode:

michaeltwymanmd.com

Practice Marketing Series, Episode 3: Diabetes Niche Funnel

Welcome to the Evolution of Medicine podcast! On this episode, James sits down with Brad Dyer, DO, a functional medicine practitioner from Kansas City. A former hospitalist, Brad has been practicing functional integrative medicine for a few years, but is making a big impact in his community. He talks about his journey to functional medicine, how he stays inspired and motivated in this field of medicine, and how he is integrating group visit care in diabetes treatment. There is so much to learn from this episode—enjoy! Highlights include:

• How Brad found functional medicine and knew he wanted to start practicing this way
• The turning point that helped him solidify his practice model and grow revenue
• The gamechanger that turned his practice marketing strategy into a major success
• And so much more!

Resources mentioned in this episode

The Community Cure book

premierintegrativehealthkc.com

Group Visit Toolkits

lifestylematrix.com