Fashion Business Mindset

An end of year wrap up of 'The Year that was' with your host Elizabeth Formosa.
It’s been a year filled with REFLECTION, RESETS AND RESILIENCE.And we know now more than ever how important COMMUNITY AND CONNECTION IS and we are privileged to be able to continue this journey with all of you and support you to make your a Reality.Fashion Business VisionSo CHEERS to YOU!We’ve loved every minute of making memories with you all!I’ll be back in the new year with another inspiring lineup of Guests.Lots of love from myself and the Fashion Equipped Team.
View our Melbourne Fashion Festival Roundtable here:https://vimeo.com/523318980
JOIN OUR SYFB PROGRAMME WAITLIST. If you want to make the Fashion Business your Business in 2022– then head to our website and jump on our waitlist. We open enrolments in February.
If you're up for a check out our Start and Scale Studio. and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development.Mini Course,
If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!
You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this episode, Elizabeth speaks with Beverley Johnson, the Founder of Consequence of Change.Beverley has been involved in the retail fashion industry for many years working for lifestyle brands in senior Marketing Director positions.Her passion is building strong brands that engage consumers, providing an experience beyond just a product.This passion has led her to develop and launch her own brand Consequence of Change - limited edition bags in collaboration with artists. Beverley curates all of the artwork by connecting with artists from all around the globe, offering something unique to carry on your shoulder. It's art you can take anywhere!Consequence of Change is committed to enriching people’s lives by making art accessible, changing artists’ lives by creating this platform and contributing to changing people’s lives for the better by partnering with Sewing The Seeds Charity.
Tune in to hear how Beverley has grown her inspiring brand and how she has recently run a successful Kickstarter Campaign.

You can find Consequence of Change at:Instagram: @consequenceofchangeWebsite: www.consequenceofchange.com
JOIN OUR SYFB PROGRAMME WAITLIST. If you want to make the Fashion Business your Business in 2022– then head to our website and watch the replay of our last Info Session & QA.
If you're up for a check out our Start and Scale Studio. and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development.Mini Course,
If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!
You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this episode, Elizabeth speaks with Molly Rogers and Emma Clegg, the Co-Founders of JAM the label.Molly and Emma met while studying occupational therapy at university and bonded over a shared passion for their work. They were both casual disability support workers for teenagers, Jack and Maddie, at the time, and would often discuss how difficult the teens found dressing, as they both used wheelchairs. “Not only was it difficult for them, but anything that was easier for them to get dressed in was not cool and wasn’t something that we would have wanted to wear when we were teenagers. Why should they have to compromise on fashion just for functionality?” Emma says.
Soon realising this is a common experience for the one in five Australians with disabilities, Molly and Emma launched JAM the label in 2019 (named after Jack and Maddie), a clothing brand born out of the need for inclusive clothing for young people with disabilities. Design features include shirts that close with magnets instead of buttons, jackets that zip up on the sides, and pants that have extra room for comfort when seated and a subtle drop crotch for discretion when using continence aids.
Since launching small with just one product, JAM is now stocked with three external retailers, including EveryHuman, Averee and THE ICONIC. “Our dream for JAM is to be the number one inclusive fashion brand in Australia. We want everyone in Australia to have the opportunity to wear clothes that make them feel cool, that they’re very proud to be wearing, and we don’t think that should be any different for people with disability,” says Molly.
Elizabeth was inspired by this chat with Molly and Emma and was so impressed with the achievements these dynamic Co-Founders have achieved in a short period of time. They are clearly on a mission!
You can find JAM at:Instagram: @jamthelabelWebsite: www.jamthelabel.com
JOIN OUR SYFB PROGRAMME WAITLIST. If you want to make the Fashion Business your Business in 2022– then head to our website and watch the replay of our last Info Session & QA.
If you're up for a check out our Start and Scale Studio. and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development.Mini Course,
If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!
You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this episode, Elizabeth speaks with Ross Phelan, the Managing Director of cherrichella.Ross launched cherrichella, a Melbourne designed, limited edition footwear brand in 2020 which is sold via cherrichella.com.au and other leading online marketplaces including The Iconic & Surfstich.Ross has worked in the fashion industry for 20 years and started within the industry as a footwear Product & Sales Manager working for Therapy Shoes.Ross has developed and sold footwear to most of the best national retailers in the country.In 2012, he joined The Iconic to launch their private label footwear business and grew the #1 brand on site for 3 years and became category manager of the entire footwear department leading both the buying & product development teams.In 2015 Ross joined Wanted Shoes as General Manager which became a division of the Munro Footwear Group at the time, alongside brands such as Midas, Styletread, Mountfords, Williams & Mathers.
Ross and his team love making great shoes and are excited every time a new style drops on their site.Giving $1 from every sale to an Aussie project in need, they allow you to decide where the funds are directed across 3 Australian projects, thanks to their partnership with i=Change.All styles are produced in limited size runs to avoid an over supply and to ensure that when you purchase apair of their shoes you have something unique.
Elizabeth loved this chat with Ross and taking a deep dive into what it takes to launch a Footwear brand.We're sure you will too!
You can find cherrichella at:Instagram: @cherrichellaWebsite: www.cherrichella.com.au
JOIN OUR SYFB PROGRAMME WAITLIST. If you want to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA.We have opened our doors for the month of October, so email us at i[email protected] if you would like to jump in this month.
If you're up for a check out our Start and Scale Studio. and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development.Mini Course,
If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!
You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this episode, Elizabeth speaks with Bridget Bell, the Founder of Style Ambition.
Bridget is an industry expert who has styled over 150 celebrity shoots, television shows, red carpets and events, creating thousands of looks for men and women.
She has worked with Ten, Seven, Nine and Foxtel during her career as a stylist of 15 years. Having worked in the fashion industry as an assistant designer before becoming a stylist she can easily spot a great brand or style on the rack for her celebrities and clients.
Her main focus and shift from celebrity styling has led her to become 'Your Personal Style Expert', styling executives, mothers, entrepreneurs, small business owners not only for their everyday style but for their personal branding. She has found herself moving back into the studio for a different reason collaborating with a personal branding photographer.
Combining her two talents she understands the importance of finding the right brand for her clients and knows the value of getting it right and the impact it can make on a brand with the right exposure in the media.
Elizabeth loved this delightful chat with Bridget, and exploring all things Styling!We're sure you will too!
You can find Bridget at:Instagram @bridgetbellstylistWebsite: www.styleambition.com.au
JOIN OUR SYFB PROGRAMME WAITLIST. If you want to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA.Our waitlist is now open, please join us here.
If you're up for a , check out our Start and Scale Studio. and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development. Mini Course
If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!

You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this episode, Elizabeth speaks with Erica Bartle, the Director of Research & Strategy for Outland Denim.Outland Denim is the Australian jeans company changing the lives of young women in Cambodia through its profit-for-purpose business model.As a founding partner in the company along with her husband, James,@bartle.james, Erica’s primary role involves researching and advising on communications and strategy in line with current theory and practice in the worlds of international development, human rights, sustainability, media and fashion.Erica is a journalist, an award-winning blogger, and has performed senior editorial roles in the Australian media.She is a mother of three and resides with her family on Tamborine Mountain in the Gold Coast hinterland.
Elizabeth thoroughly enjoyed getting to know Erica, her purpose, her passion and having this enriching conversation. We're sure you will too!
BONUS!! Outland Denim is generously offering all listeners of this episode a 10% discount!Head to this link.And use the code - FashionBusinessMindset10.Enjoy!
You can find Erica at:Instagram @ericabartleWebsite: www.outlanddenim

JOIN OUR SYFB PROGRAMME WAITLIST. If you want to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA.Our waitlist is now open, please join us here.
If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!
You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this episode, Elizabeth speaks with Danielle Sady, the Founder & Managing Director of Everyday Lingerie Co.Danielle has a career of more than 20 years working for several of Australia’s largest wholesale, retail, and franchisee businesses across a large variety of industries behind her. She’s gained valuable experience in sales, operations, product management, strategic planning and team building which allowed her to go on and create Everyday Lingerie Co, her own underwear label.Everyday Lingerie Co. launched in 2019 and focuses on bamboo underwear styles that offer women comfortable, supportive and breathable underwear they could wear day or night.ELC manufactures ethically in Melbourne Australia, using the highest-quality sustainable bamboo in sizes 8 -22.
ELC exists to empower women to feel comfortable and confident keeps everyday women and their needs at the forefront of the business. This is a brand with purpose!
Danielle has been such an integral member of our SYFB community, and it was so much fun spending time with her and diving into her Journey.
No doubt you’ll be as inspired as I was.
You can find Everyday Lingerie Co. at:Website: www.everydaylingerieco.comInstagram: @everydaylingerieco
If you want to take your Fashion Business Vision to the next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.
JOIN OUR PROGRAMME WAITLIST. If you want to make the Fashion Business your Business in 2021/22 – then head to our website and watch the replay of our last Info Session & QA.Our waitlist is now open, please join us here.
If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!
You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this episode, Elizabeth speaks with sisters Marika and Ilana who started their namesake label Lanamara when they couldn't find handbags that sparked a sense of modernity and uniqueness but also practicality.
After previously making clothes for themselves which reflected their open-spirited style and sensibility the pair thought it was an opportunity to bring this same influence to the Australian handbag and accessories market.
Marika and her mother, Maureen a talented artisan herself, started making bags from their home studio for family and friends and after receiving encouraging feedback the sisters undertook considerable research before deciding to head to India to find artisans to create their designs.
Their range of bags, baskets & accessories strike a balance of being both aspirational and accessible.
After launching their first collection in December 2020 they have just released a limited edition Australian-made capsule collection.
You can find Lanamara at:Website: www.lanamara.com Instagram: @lanamara_australia
If you want to take your Fashion Business Development to the next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.
JOIN OUR PROGRAMME - ENROLMENTS ARE NOW OPEN UNTIL JUNE 30thIf you want to make the Fashion Business your Business in 2021/22 – then head to our website and watch the replay of our last Info Session & QA.Enrolments are now open and can be completed online.
If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!
You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this episode, Elizabeth speaks with Natalie Angel.Natalie created to give average-sized women the chance to see real reviews on flattering, functional and beautifully fashionable clothes for real bodies that are sized 14, 16 or above.Let Me Try Before You Buy
Launching in the middle of a global pandemic, Natalie closes the gap for women who want to shop online but are too scared the clothes will arrive in skimpily small sizes that will only have them queuing up at the post office to return everything.
Her platform is 100% focused on video content, with Natalie reviewing clothes from a range of brands to help others see the fit, style and look of a garment.
Natalie’s daily videos have received 3.5 million IGTV post impressions a month since going live in June 2020, highlighting the need for fashion brands to cater for the average Australian size of women over 40.
Natalie focuses on empowering women of all sizes to be confident and to celebrate style and strives to ensure diversity, helping small brands grow while larger and more established brands start to realise the value of the over-40s market.
You can find Natalie at: Website: www.letmetrybeforeyoubuy.comInstagram: @letmetrybeforeyouby
If you want to take your Fashion Business Development to the next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.
JOIN OUR PROGRAMME - ENROLMENTS ARE NOW OPEN UNTIL JUNE 30thIf you want to make the Fashion Business your Business in 2021/22 – then head to our website and watch the replay of our last Info Session & QA.Enrolments are now open and can be completed online.
If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!
You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

Welcome back to our episode where you get the chance to get up close with your host Elizabeth Formosa.Masterclass In this Masterclass, Elizabeth talks about the typical startup traps to AVOID to ensure you increase your chance of success.Tune into this episode to gain access to a sound framework that will ensure you avoid those typical expensive startup mistakes and maximise your opportunities.
TYPICAL STARTUP TRAPS TO AVOID1. Lack of support systems2. Limited industry specific knowledge3. Not having a strong brand ethos and strategy4. Not having a financial plan or budget5. Developing products people just don’t’ want!6. Not developing a sound sales and marketing plan7. Lack of legal knowledge and sound legal advice8. Trying to do all this ALONE!
If you want to take your Fashion Business Development next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.
JOIN OUR PROGRAMME - ENROLMENTS ARE NOW OPEN UNTIL JUNE 30TH If you want to make the Fashion Business your Business head over to our website and check out our SYFB Programme and Community. here. You can watch the replay of our latest Info Session & Q&A
You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.