Fashion Business Mindset

In this episode Elizabeth speaks with Phoebes Garland, the Co-Founder of Garland & Garland Fashion Agency.
Phoebes is a regular contributor & speaker in the fashion industry with over 25 years of experience. Her zone of genius the business of fashion, specialising in wholesale strategy, sales, product development and working with independent & major retailers
Phoebes is also a passionate ambassador to not-for-profits – including Shake it Up Australia and Adopt Change.
During this dynamic conversation we discuss what a brand needs to know to become ‘wholesale ready’ , the future of wholesaling, the Australian retail landscape and the experience you need to succeed.
This episode was recorded in April 2020 just when retail was slowly coming out of initial COVID restrictions.
Key Takeaways:- Agents are trusted advisors on the ground- If your range is too small you could miss an opportunity with a major retailer- A reset of our industry will occur – on some level we are all starting again- Independent Retailers have an advantage over larger retail chains right now- It’s easier to manage in a smaller boutique – it’s a more controlled environment - safety must come first- We're all in this together – Manufacturers + Brands + Agents + Retailers- We can all collaborate, share space, share information, help each other
You can find Phoebes at:Instagram- @phoebes_garland @garlandandgarlandWebsite - www.garlands.com.au
Want to join our ‘Start Your Fashion Business’ Programme & Community?If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:https://fashionequipped.com.au/start-your-fashion-business/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auWork with one of our Mentors at www.fashionequipped.com.au/yourmentorcollective/Your Mentor Collective
Let's do this together, let's make The Fashion Business, YOUR Business!

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In this episode Elizabeth speaks with Christian and Ren Kimber, the founders of Christian Kimber, an Australian luxury menswear brand.
Before launching his eponymous label in 2016, Christian worked in a variety of industry roles in London, and as a buyer for a luxury department store in Australia. Christian received the National Design Award at the Melbourne Fashion Festival in 2019.
Ren is the co-founder and advisor to the business, with a focus on marketing and the business side of fashion. Ren is also a senior manager at a Big Four consulting firm and also a regular contributor to GQ and Vogue.
With a flagship store here in Melbourne, stockists including Lane Crawford and Harrolds, and a strong online business I loved that the customer, experiential retailing, relationships and authenticity were central to the ethos of this brand.
During this conversation, it was clear to see that Ren and Christian have powerful, complimentary professional skills and have the creative and the business side of fashion well and truly covered.
You'll love every minute of getting to know Ren and Christian and hearing about how they are redefining Australian Menswear.
Key Takeaways:· Don’t forget, it’s all about the customer · Customer experience is just as important as the product· Make it more about hospitality than retail· Apply the offline experience to online wherever possible (photography, narrative, technology)· Work with wholesale partnerships who believe in your brand as much as you do
You can find Christian and Ren at:- @christian_kimber @ren_kimberInstagram Website - https://christiankimber.com/
Want to join our ‘Start Your Fashion Business’ Programme & Community?If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auWork with one of our Mentors at www.fashionequipped.com.au/yourmentorcollective/Your Mentor Collective
Let's do this together, let's make The Fashion Business, YOUR Business!

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In this episode Elizabeth speaks with Simon P Lock, Chairman and CEO of ORDRE, the founder of Mercedes Benz Fashion Week Australia, and a former Senior Vice President of IMG Fashion & Models.
Simons is also a member of BoF Global 500, a recipient of the Australia Fashion Laureate and author of 'In The Front Row'.Simon has held senior management positions with a number of international fashion weeks including Australia, Singapore, Hong Kong, Dubai, Pakistan, New York and India.Simon is an iconic Australian Fashion Industry figure who has achieved so much throughout his career, and you’re still breaking new ground!During this dynamic conversation with Simon, he shares insights into not only his journey in the industry but his business ORDRE, founded with his wife Kirsten lock.
ORDRE is described as A NEW CHANNEL FOR THE BUSINESS OF FASHIONIt’s a B2B Online wholesale marketplace for designers launched in 2015.Ordre has a of over , .Retail Network2700 retailers6000 buyers and is in over 93 countriesThis innovative platform includes Online showrooms, 360-degree imagery, Virtual Reality and is embracing advancements in technology and expanding its global reach.
Key Takeaways & Tips:· Change is exciting and we have to embrace tech· Our Industry has now learnt that they can do to business virtually· Virtual creates a more sustainable fashion industry· Don’t get left behind!· Brands will now focus on the CORE of their businesses due to the current high volume of product currently in the industry. The industry has to Reset.· Adopt a ‘Buy now wear now’ model and a shift of the buying cycle· As a result, we will see a more considered approach by major designers· Designers will create collections that are not as expansive, are more focused, dropped at the right time in hope of a stronger sell though as product can stay in store at full price for longer· The retail landscape may be forever changed· Simon encourages us all to buy a VR headset and immerse ourselves in this new virtual world
Simon’s book ‘In the Front Row’https://www.booktopia.com.au/in-the-front-row-simon-p-lock/book/9780522867916.html
You can find Simon at:- @simonplock @ordreofficialInstagram Website - www.ordre.com/enSimon’s BoF 500 profile
Want to join our ‘Start Your Fashion Business’ Programme & Community?If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auWork with one of our Mentors at www.fashionequipped.com.au/yourmentorcollective/Your Mentor Collective
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this episode Elizabeth speaks with Melissa Singer, a creative, commercially-minded writer, fashion and lifestyle editor and strategist.
As the National Fashion Editor of The Age & SMH, Melissa is an active advocate of Australian Fashion. We’ve seen many Fashion Brands & Designers make 'Front Page' as a result of her strong and relatable voice on a range of topics from retail to women's representation in the media.
During this raw and inspiring conversation, Melly shares everything from how she grew up obsessed with Fashion, to some of the perks of her job that include sitting FROW at International Fashion weeks and she also openly shares some golden advice on how to cut through the clutter, get your brand out there and her thoughts on a more enlightened, responsible and sustainable future of fashion.
This episode was recorded in April 2020 while we were all adjusting to our 'new normal.'
Key takeaways on what’s important right now:· There will be a real rebound for people supporting Australian brands over the next twelve months· It's important to define your point of difference. If you’re using fabric made from recycled fishing nets, consider what makes you different from the numerous other brands doing the same thing?· We are prepared to pay a premium for so many other things, but we don’t seem to understand that equation when it comes to locally made fashion…brands need to be clear in their communication with consumers.· Being a Fashion Designer is complex, and I’m not sure many who launch are ready. Seek the help and support you need to succeed in the industry.
You can find Melissa Singer on instagram at:– @melly_singer
Want to join our ‘Start Your Fashion Business’ Programme & Community? If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this Episode Elizabeth speaks with Leah Betts, Co-Founder of Cachia Sleepwear & Multi Brand Entrepreneur.
Leah has built a number of companies over her 20 year career.Including:Co-founding Tan Off in 2010 and Studio Play in 2011In 2017 Leah launched Cachia together with Melbourne influencer Sophie Cachia and in 2019 Leah and Sophie also launched Fairy Magic Online.Leah is also the General Manager of Studio Kids.
Leah has now launched her latest venture, which joins forces with like-minded individuals to help them bring products ideas to life.
Key takeaways and tips: · Do what you LOVE (I repeat, do what you LOVE!) · There is no separation between you personal and work life· Plan and know what you like and want· Surround yourself with like-minded people· Post Post Post you just need to be seen – just post· Embrace the journey and find your own success· Create the masterpiece of your life·Continue to learn· Be kind
You can find Leah at:https://www.leahbetts.com/Leah - www.instagram.com/leahbetts - www.instagram.com/cachiaCachia Sleepwearhttps://cachia.shop/
Want to join our ‘Start Your Fashion Business’ Programme & Community? If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this Episode Elizabeth speaks with Doug Stephens, the Founder of Retail Prophet.
Doug is one of the world’s foremost retail industry futurists.His intellectual work and thinking has influenced many of the most widely known international retailers, agencies and brands including Walmart, Google, L'Oreal, BMW and LVMH.Prior to founding his consultancy,Retail Prophet, Doug spent over 20 years in the retail industry, holding senior international leadership roles.Doug is the author of two International bestselling books and is currently writing a third!His unique perspectives on retailing, business and consumer behaviour have been featured in many of the world’s leading publications and media outlets including The New York Times, The BBC, TechCrunch, The Wall Street Journal and Fast Company.
This episode was recorded in June 2020 while we were all adjusting to our 'new normal.'
Key takeaways and tips: · Brands are the new communities· Consumers expectations and behaviours will change, and they will be fluid and liquid· You must be informed and be knowledgeable about the current market climate· Small business have the advantage to be nimble and implement quickly· In times of crisis there are tremendous opportunities you just have to seek them· There is no such thing as being fashionably late for your future
You can find Doug at: - Retailprophet.comWebsite - @RetailProphetTwitter - @retailprophetInstagram
Doug's books: Reengineering RetailThe Retail Revival
Want to join our ‘Start Your Fashion Business’ Programme & Community? If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this Episode Elizabeth speaks with Effie Kats, Melbourne Designer & Founder Bayse Brand & Dead End Lovers.
Effie founded Zachary the label in 2013 which she operated for 5 years.After exiting Zachary, Effie launched her namesake label in 2018 which focusses on made to measure garments with a view to create perfectly tailored, sustainable pieces that last in your wardrobe for years to come.
During this real and raw conversation with Effie shares the some of the challenges she’s faced, the bravery it takes to re-establish yourself, the importance of doing your inner work and the power of self belief.
This episode was recorded in late April 2020 while we were all adjusting to our 'new normal.'
Key takeaways and tips: · Fill a gap based on what consumers actually want right now· Focus on exciting your customers, give them a unique experience· Establish a sound supply chain and work with incredible makers· The daily dynamics of a custom made model· Meet yourself, be real with yourself, and overcome creative blocks
Effie's book recommendation:How to Heal Yourself When No One Else Can
You can find Effie at:- effiekats.comWebsite @effiekats @baysebrand @deadendloversInstagram
Want to join our ‘Start Your Fashion Business’ Programme & Community? If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this episode Elizabeth speaks with James Bartle, the Founding CEO of Outland Denim.
Outland is the denim brand making jeans differently, and setting a new standard in fashion manufacturing.
Driven by the desire to curb the trafficking of young girls into the illicit commercial sex industry, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse.
Over six years James developed a unique business model that would enable each of his seamstresses to gain a skill set in tailoring while earning a living wage, receiving ongoing support and life-enhancing education, and crafting artisan quality jeans to compete in the global premium marketplace.
Outland Denim is one of the most respected brands in our industry and we found this conversation with James so engaging as he shares his mission with unwavering conviction.
This episode was recorded in May 2020 while we were all adjusting to our 'new normal.'
Key takeaways and tips: · Reflect and really understand your WHY· Be unwavering and unapologetic, and you will find your COMMUNITY· Stay true to yourself and your community· Don’t give into fear and procrastination· Pivot into areas that will provide traction· Lead with Purpose
You can find Outland Denim at: – oulandenim@Instagram – www.outlanddenim.com.auWebsite
Want to join our ‘Start Your Fashion Business’ Programme & Community? If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this his episode Elizabeth speaks with Lana Wilkinson.
Lana is Australia's leading fashion stylist, with a clientele that includes Rachel Zoe , Megan Gale, Rebecca Judd, Zoe Foster Blake and Rachael Finch just to name a few.Driven by a strong work ethic, her distinctive creative flair makes her an influential figure in the Australian retail landscape.Building on this love of fashion and a desire to design, Lana launched her own footwear brand in 2019. Her mission is to create contemporary, statement shoes that can be accessible to every woman.
During this raw and inspiring conversation. Lana shares not only her epic journey as a Leading Fashion Stylist but her first- hand experience from the front line of launching her own footwear brand.
This episode was recorded in May 2020 while we were all adjusting to our 'new normal.'
Key takeaways & tips:· Know your numbers $· Stay authentic to yourself and your brand· Be present and understand all areas your business· Don’t be too proud to ask for help· We all have moments where we don’t feel in control and that’s ok
You can find Lana at: – lanawilkinson@Instagram – lanawilkinson.comWebsite
Want to join our ‘Start Your Fashion Business’ Programme & Community? If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.

In this his episode Elizabeth speaks with Cathryn Wills, Founder of Sans Beast.
Cathryn established Sans Beast in June 2017, after a career spanning close to 30 years in the Australian Fashion Industry.In establishing Sans Beast, Cathryn set out to build a design led, quality brand that only utilises materials that are procured from non-animal sources.During this dynamic, insightful conversation Cathryn shares some of the real challenges being faced, what’s important right now, what every brand starting out needs to know and her predictions and opportunities based on the evolving retail landscape.
This episode was recorded in April 2020 while we were all adjusting to our 'new normal.'
Key takeaways on what’s important right now:· Protecting the Business· Ensuring the team is well supported· Community building and connectivity is key· Look after your supply chain partners – they are an extension of your team· A business must have a unique selling proposition, a why and a reason for being
You can find Sans Beast at: – @sans.beastInstagram – sansbeast.comWebsiteWatch the CRAFT OF SANS BEAST here
Want to join our ‘Start Your Fashion Business’ Programme & Community? If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.au
Let's do this together, let's make The Fashion Business, YOUR Business!

See omnystudio.com/listener for privacy information.