John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Jay Wein (https://www.instagram.com/dicey_mcsorely/) bring you the best (& worst) stories from the Gym World.

Show notes:

Can you be a fat personal trainer? (0:23)

Is there a market for overweight personal trainers (6:50)

Planet Fitness’s new marketing campaign was inspired by dick pill commercials (10:44)

The Bear Cave releases a short report on Planet Fitness (16:56)

LA Fitness’s new concept is a mall food court but for fitness studios (21:38)

Virtual reality fitness app FitXR wants you to sculpt in the metaverse (33:07)

ISSA’s TikTok ad campaign. Do certifications matter in fitness? (43:45)

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