Making a distinction between free content from paid content can be a tricky thing to do when you're just starting your business. Sharing things for free on social media might feel like a mistake, when you have people paying you for the same type of knowledge. In this episode, Jill clarifies that people are not paying for information (commodity) – they are paying for customization, personality, and organized processes.

"People are not paying for information, they're paying for transformation." – Jill Coleman

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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Website: jillfit.com