E-mail marketing content is essentially more personal than social media content. The type of ideas shared via e-mail should be more personal and more vulnerable, but also it's important to show the behind-the-scenes and to deliver high value tips. Frequency is also key when it comes to this type of communication. In this episode, Jill tells you everything you need to have on your radar to start working with e-mail marketing.

"There is something to a level of familiarity that you want to generate in people's inbox." – Jill Coleman

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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