Your "Elevator Pitch" is the one sentence (maybe two) that explains your online business in an easy way. This short sentence should be simple enough to the point that you don't need to add anything to it or give further details. You might need to use it at a social event or, as Jill illustrates here, when someone in the elevator asks you what you do. In this episode, Jill gives you tips to come up with your ready-to-go pitch.

"When it comes to explaining what you do, whether explaining it on social media or explaining it in person, it is extremely important that it's clear enough for someone who's not in the industry to be able to understand it." – Jill Coleman

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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