There will always be different reasons why a person won't buy from you: cheaper offers, free alternatives, methods that already worked in the past for them and the list goes on. However, a good marketing strategy should anticipate these objections, pushing you to be one step ahead. In this episode, Jill explains the importance of overcoming these different objections, making the person feel safe to invest.

"When we talk about marketing it really comes down to us making a case for why they should trust us with their cash." – Jill Coleman

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Episode resources

Jill's Copywriting Workshop: jillfitprograms.com/copy-workshop

Fit Biz U 179: Finding Your Core Belief – Marketing & Copywriting (Part 1/3)

• https://jillcolemanfitbizu.libsyn.com/fbu-179-finding-your-core-belief-marketing-copywriting-part-13

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Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com