Writing an email newsletter is an important part of running an online business, but how do you grow and nurture your list when not launching? Email marketing as a way to deepen relationships with leads and customers—if someone jumps through hoops to join your list, what they really want is more connection. If you want more people on your list, you can always create an evergreen lead magnet to find out the types of content that resonate with subscribers. This episode is also full of tips on using emails to repurpose social media content, try out ideas, and train subscribers to take action that will eventually lead to sales.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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