If you do the same things over and over again, why would you expect a different outcome? In business, you'll inevitably run into a buffer phase as you scale your offers and exhaust your current leads. There are two solutions: create a new offer for the same leads, or find fresh and new leads for the same offer. In this episode, Jill discusses the need for new inputs and messaging strategies to generate more interest and sales for your offers. She explains the concept of long view messaging for building a brand and the importance of relatability in connecting with the audience, as well as the role of short view messaging in shortening the sales cycle and getting cold leads to become customers.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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