In this episode, Jill discusses the concept of timely lead magnets and their importance in launching. There are two types of lead magnets you'll need to know—evergreen and timely—with different purposes. Timely lead magnets especially can create high-value experiences for potential clients that will get them eager to invest in your coaching. When running your timely lead magnet, you have to make sure your audience knows just how valuable your offering is and keep them engaged so when the time comes to sell, everyone knows it's coming and is excited to make the purchase.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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