There's a growing skepticism toward online coaches and internet marketers, so in order to run a successful online business, we have to overcome this. These feelings of distrust come from a combination of factors: low barriers to entry in the online coaching space leading to uneven coach quality, an oversaturated content landscape with contradictory information, widespread disillusionment with institutions like government and medicine, and rising suspicion around AI-generated content. Trust ultimately comes down to three pillars: competency, relatability, and consistency. So, rather than fearing the moment we're in, lean in to it. If you're doing genuine, high-quality work, a trust recession isn't a threat, it's an opportunity to stand out by calling out the problem openly, educating your audience on what to look for in a coach, and letting your track record speak for itself.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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