Today, Jill explores the concept of the "second sell"—the often-overlooked practice of re-selling customers and leads on actually consuming or actioning what they've already opted into or purchased. The reality is that most people's excitement fades quickly after signing up for a freebie or paid program. So to keep your distracted clients excited, you should build in reminders and curiosity loops, and lower barriers to entry in order to boost engagement. This episode has concrete tactics from Jill's own programs, including a three-email follow-up sequence for freebies, kickoff calls that future pace client disengagement before it happens, reverse-engineering the path from login to result to design better email prompts, and a seven-day onboarding sequence designed to get membership members a fast, meaningful win. Retention and results don't happen automatically after a sale. They require ongoing, intentional marketing to your own customers to keep them showing up and getting value.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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