Luis Báez is an entrepreneur, sales executive, and unwavering optimist who's a little obsessed about helping you build a career and business you’re proud of. His pronouns are he, him, and él. His ability to build genuine trust and help people around him shine is why he's been recruited to work at some of the most influential companies in history — including LinkedIn, Google, Uber, and Tesla.

Not bad for a First-Gen Nuyorican boy from the Bronx! No one taught him how to sell — putting himself out there is just what he's had to do to create the life he wanted. After closing over half a billion dollars in sales at Fortune 500 companies, she still had trouble putting himself out there confidently as an entrepreneur when he got started.

Launching his own business was a totally new ball game, but by combining all the strategic thinking he learned working in Silicon Valley with his NYC hustle, he was finally able to figure out his formula for stacking sales. This system has helped him make some serious impact on the lives of the people he serves — and his own.

In this week’s episode, Luis shares his experience as a gay Latino working in the hypercritical environment of corporate sales. Luis is very aware of the societal expectations placed on him - how machismo defines what kind of man he should be, and how he used to navigate code-switching to fit in. He worked tirelessly and in return, he only received a wobbly chair at the table. He soon realized he was not just keeping pace, but outperforming his peers. That’s when he decided to grow beyond his current employer, build his personal brand, and launch his own company. 

Keep up with Luis on his website and his LinkedIn.

For all Hella Latin@ updates, follow @hellalatinopodcast on Instagram and connect on LinkedIn. More at odalysjasmine.com.

To learn more about your ad choices visit megaphone.fm/adchoices

Podcast production for this episode was provided by CCST.

Learn more about your ad choices. Visit megaphone.fm/adchoices