The most played episodes among Podcast App listeners.

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   Number 1: Turn Dead Leads Into Buyers

   How to make $865.38 per hour writing emails. Full workshop September 11th: https://www.vincegabriele.com/emailworkshop2026 Here's a study that will change how you think about your leads. When someone opts in with a company, roughly 50% of them will eventually buy. But only 15% of those buyers purchase in the first 100 days. The other 85% buy over the next 100 weeks. Read that again. Most gym owners have a system for the 15% and nothing for the 85%. They hammer a lead for 21 days, get no response, and write them off as dead. Those aren't dead leads. They just haven't bought yet. In this episode, Tom and I break down what to actually do with that 85%. The short version: get in their inbox consistently and build the relationship until they're ready. Three emails a week, 200 words each, call to action in the PS. Bobby and Maria from Big Day Fitness did exactly this after taking my email workshop and got 12 to 13 new customers last year from emails alone. At $5,000 lifetime value each, that's $60,000 for writing a few hundred words a week. I'm teaching the full system on September 11th. This is my fourth email workshop and I believe it's the most important one I've ever done. I'm bringing in Doberman Dan, a legend in direct response who actually lived with Gary Halbert in Costa Rica and now coaches me personally. Ben Stocks is teaching Facebook ad copy. And I'm covering print marketing, because one newspaper ad at my gym has produced over $60,000 in lifetime client value this year. I chose September 11th on purpose. My dad, sister, and brother in law all worked in the World Trade Center. That day hit close to home. Stephen Siller was a 34 year old FDNY firefighter who had just gotten off the late shift when he heard about the first plane. He turned around, grabbed his gear, found the Brooklyn Battery Tunnel closed, strapped his equipment to his back, and ran three miles through it on foot to the towers. He never came home. He left behind his wife Sally and five children. The Tunnel to Towers Foundation his family created provides mortgage free homes to families of fallen first responders, Gold Star families, and catastrophically injured veterans. 25% of the proceeds from this workshop go to them. 5 Key Takeaways:Your dead leads aren't dead. They're just early. 85% of the people who will eventually buy from you do it over the following 100 weeks, not the first 100 days. If your only system is a 21 day follow up sequence, you're throwing away the majority of your future customers.Three emails a week is the sweet spot for a gym. 200 words. Curiosity plus useful in the subject line. Call to action in the PS. That's the whole formula. Commit to it for 90 days before you decide whether it works.Nobody is thinking about you as much as you think they are. Gym owners don't email because they're afraid of being annoying. When someone unsubscribes, they're not at home plotting against your business. They just unsubscribed. And they probably weren't going to buy anyway.Stop swinging for grand slams. Derek Jeter never hit a grand slam in his entire career. Most of your emails will get crickets and that's fine. You're hitting singles. Bobby and Maria got 12 customers worth $60,000 from consistent emails, not from one home run.Know, like, trust is the sequence and email is how you move people through it. Vince has never met Arthur Brooks but trusts him enough to buy any book he releases, all from consuming his emails and content. You can build that same trust with someone who has never set foot in your gym. 12 customers. $60,000 in lifetime value. From emails. I'm teaching the entire system on September 11th: https://www.vincegabriele.com/emailworkshop2026

   August 09, 2026·50min
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   Number 2: How To Make More Money at Your Gym (Vince's Perform Better Key Note)

   Register for the Email Marketing Workshop on September 11th: https://www.vincegabriele.com/emailbuy This is my full talk from the Perform Better Summit. Six profit levers you can pull to make more money in your gym starting Monday. Here's the number that bothers me. The average gym does $300,000 in gross revenue at about a 20% margin. That's $60,000 to the owner. For what you people do, that's not good enough. My goal for everyone I work with is $200,000 a year in personal income, and I don't think that's unreasonable. I opened by telling the room how I got here. I was a 300 pound washed up offensive lineman who moved to San Diego, worked for Todd Durkin, and ground out 60 sessions a week making what an entry level teacher makes. Then I opened my own gym and went broke. I had to sit down with my dad and tell him I didn't think I could do this. He told me I'd proven I was a great trainer and hadn't proven anything about running a business. So I went and learned the business. 5 Key Takeaways:Price is the fastest lever and it's not close. Your value judgment does not matter. Only your customer's does. My wife bought a $474 birthday cake for our one year old and it made no sense to me, but she was the buyer. I raised prices $49 across the board on clients who have been with me for 19 years. A guy stuck at $13K was 12 months away from $20K based on his churn and acquisition. We raised prices $40 on every member and he got there in two months. One letter, one decision.Only 15% of your future buyers purchase in the first 100 days. The other 85% buy over the next 100 weeks. So the question isn't just what your 21 day follow up looks like. It's what you're doing for the next 100 weeks. Three emails a week, always with a call to action, always relevant, and no AI slop. Find your own voice and build a relationship.Referrals are free customers worth $7,234 each. That's my actual lifetime value: 19.5 months at $371 a month. So when someone sends me a client, what did that cost me? Nothing. The mindset shift changes how you treat the person who sent them. And make it easy to refer. HelloFresh sent my wife a text she could forward to a friend for a free box. Don't ask people to bring a friend. Hand them a free 30 day membership to give away so they show up as the hero.An ounce of personalization is worth a pound of automation. I wrote out the exact letter my jiu jitsu instructor would need to send to get me to come back after quitting twice. It takes responsibility for putting me in the wrong class, offers a new path, and connects it to my son training there. Compare that to "we miss you at the gym." Send 10 personal reach outs a month to past members. That's 120 attempts a year at almost zero cost.Fill the seats you already have. Four people per session at $50 is a $416,000 business. Add one more person per session and it's $520,000. That's $104,000 more with zero increase in cost. Pure profit. I took my kids to Medieval Times and Madison Square Garden and there wasn't an empty seat in either place. They're masters of capacity. Why aren't we? Also: an empty spot costs you more than someone using it for free, because free means opportunity. Register for the Email Marketing Workshop on September 11th: https://www.vincegabriele.com/emailbuy

   September 07, 2026·1h 26min
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   Number 3: The MOST IMPORTANT Things You Should Be Focusing On to Grow Your Gym

   85% of your future customers are already on your list. I'm teaching how I turn one hour of writing into $865. https://www.vincegabriele.com/emailbuy I visited three gyms in one day and every single one was at a different stage of business. One was doing $10K a month. One was doing $25K. One was building an organization. And every one of them was asking me about the wrong thing. The guy at $10K wanted to talk about where to move his equipment. He has 20 members. He should be making phone calls, not rearranging dumbbells. I see this constantly right now with AI. Gyms with 20 members spending half their day building tools in Claude instead of going out and getting customers. It's the same thing I'm seeing coaching fifth grade football right now. We've got 25 plays installed and these kids can't get into a stance. We should have four plays and spend 95% of our time on the basics. Business is no different. Tom and I break down the four stages of a gym business and exactly what you should be focused on at each one. Nothing else. Just the fundamentals that actually move you to the next level. 5 Key Takeaways:Stage one has three jobs and that's it. Deliver an experience so good your churn rate is impeccable. Get to a critical mass of customers. And get yourself in shape, because your energy is what attracts people. Everything else is a distraction. If you can't afford to hire anyone, you're stuck doing every session yourself forever, and that's how gym owners burn out and quit.Stage two is a people business. Find good people, train them, and build a culture around defined core values. Every bad trainer we ever hired came from a rushed hire where we needed somebody so we just got somebody. And don't try to hire another you. Look for someone who shares your character qualities, not your personality.Get to 80% and make the call. Arthur Brooks took this from the Marines. The gap between 80% and 100% certainty won't change your decision, but the time you spend chasing it will cost you months. Same applies to training your staff. Shoot for them being 80% as good as you, not 100%.In stage three, you have to give up owning every seat. Mark O'Donnell put our org chart on the board and asked who owns each seat. The answer was Vince, Vince, Vince, Vince. That was the problem with the business. You can be responsible for results without doing the work, but you can't be the answer to every question and grow past $50K a month.Stage four is defined by your involvement, not your locations. Gabriele Fitness has one location and is a stage four business because I have almost zero involvement. Most clients don't even know I'm the owner. The requirement is one competent point person running the facility who owns the results and the PNL. No general manager, no stage four. 85% of your future customers are already on your list. I'm teaching how I turn one hour of writing into $865. https://www.vincegabriele.com/emailbuy

   August 28, 2026·1h 5min
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   Number 4: Fragile Gym: How NOT to Be One

   Register for the Email Marketing Workshop on September 11th: https://www.vincegabriele.com/emailworkshop2026 This is the full recap of the SPF Mastermind weekend. Over 100 gym owners in the room, another 50 on Zoom, two full days of talks, and a barbecue at my house. Tom and I break down every major theme so you get the highlights whether you were there or not. The overarching concept was the Anti-Fragile Gym. Not just surviving uncertainty but getting stronger from it. I walked through the Kintsugi model, which is Japanese pottery where the cracks are filled with gold because the value is in where you were broken. Then we got into the business side: eliminating single points of failure, financial fragility, differentiation in the AI economy, and why the gym of the future is actually a retention focused company, not an AI company. Devin Gage delivered a keynote on leadership that I called one of the best leadership talks happening anywhere in the world that day. Leo dropped a full AI toolkit workshop. Dustin Yancey taught his online newspaper column strategy that generates 50+ clients a year. And Charlie Weingroff closed the weekend reminding everyone in the room why the product is the thing that matters most. 5 Key Takeaways:The number one chokehold on your business is still the psychology of the owner. Thoughts create emotions. Emotions create actions. That's your life. There are two voices in your head: the boss voice and the bitch voice. The game changer is learning to hear the bitch voice and not believe it, not react to it. Like the final scene in Beautiful Mind where he sees the hallucinations walking next to him and doesn't flinch.The four quarter day will change how you handle bad days. Break your day into four quarters. If something terrible happens at 7am, you've got three more quarters to win. Win three out of four and you had a winning day. It's the same concept as "just make it to the next meal" that gets guys through Navy SEAL training. Stop writing off entire days because of one bad hour.The gym of the future is a retention focused company, not an AI company. AI is a tool for the back end of your business. It does not replace the critical event, which is the exchange between your coach and your client. The gyms that win in the next three to five years will be the ones that do real life community, real relationships, and real coaching better than everyone else. Be the company that doesn't automate the human part.If you can't explain what makes your gym different in 30 seconds, you have a problem. I asked 100 gym owners to raise their hand if they could. Seven hands went up and none of them wanted to get called on. AI is going to level the playing field on content, ads, and marketing. If you can't differentiate, you're just another gym. Pick one: a unique selling proposition, your three uniques, or a unique mechanism. Just pick one and own it.Email is the most underutilized asset in your business. You've already paid for the leads. They're sitting on a list. All you have to do is write 300 to 500 words, put a call to action at the end, and cast the pole in the water. You're not swinging for grand slams. You're hitting singles. Tom had a member sign up after reading his emails for three years. That only happened because the pole was in the water every single week. Register for the Email Marketing Workshop on September 11th: https://www.vincegabriele.com/emailworkshop2026

   July 25, 2026·54min
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   Number 5: The Gym of the Future Explained

   Join us at the Gym of the Future Live Event on July 17th and 18th in Berkeley Heights, NJ. In person and virtual tickets available: https://www.vincegabriele.com/events/gym-of-the-future/ Quick episode while I'm waiting outside jiu jitsu. The SPF Mastermind meeting is a week away and I wanted to break down exactly what we're covering and why this one matters. The theme is the Gym of the Future. And before you think this is all AI and robots, it's not. My opening talk is about the things you need to stop ignoring and start doing better. Not what to add. What to improve. And the number one thing I'm going to prove with a full slide deck is that your retention rate is the single most important thing in your business for the next three to five years. A gym with 6% attrition loses 72 people a year. A gym with 3% loses 36. That's half the marketing budget, half the stress, and twice the growth with the same number of new members coming in. AI can't replace the critical event in our business: the exchange between your coach and your client. That's the thing. That's the whole thing. Everything else supports it. So we're going to talk about what needs to get better around that core. Here's the full lineup. Day one starts with me on stage all morning covering what gym owners need to focus on in the next three to five years to actually thrive. Then Devin Gage takes the keynote slot talking about leadership at every stage of business, from $20K a month to $100K plus, because the leadership your gym needs changes as you grow. He's opened nine gyms in three years and is on his way to 100. Then we do the What's Working Now group exercise where 100+ gym owners in the room share the best strategies producing results right now. Day two opens with Tom Leonardis going boots on the ground with a full AI toolkit workshop showing you the specific tools you can use in your business today. Then Dustin Yancey takes the stage to break down how he's gotten 50 to 60 new clients from writing a column in his local online newspaper. We close with a 90 day planning session and the day two keynote: Charlie Weingroff. If you're bringing staff, his two hours alone will make them exponentially better coaches. That's not an exaggeration. Friday night we do a barbecue at my house. Virtual attendees get the recordings. In person attendees get to meet Big Tom. Join us at the Gym of the Future Live Event. In person and virtual tickets available: https://www.vincegabriele.com/events/gym-of-the-future/

   July 14, 2026·25min
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