Welcome back to another deep-dive episode of "The Gorgeous Effect"! Today, Julie and Cathy are diving headfirst into the hot topic of profitability in digital marketing. Ever wondered where you're leaving money on the table with your digital offers or how to get the best bang for your buck with low ticket funnels? Cathy is putting Julie on the hot seat to uncover the secrets behind maximizing profitability. They'll explore strategic pricing, the psychology of price breaks, and the crucial elements of offer optimization. Whether you're running low, mid, or high ticket offers, Julie shares invaluable insights that can make all the difference in your funnel's success. From scaling tips to understanding profitability percentages, this episode is packed with actionable advice to help you unleash the full potential of your business. So, grab your coffee or something stronger, and let's dive in!