• [3:13] Issues with the current wearables market
• [4:43] The process behind creating a new device
• [8:22] Starting with muscle oxygenation
• [17:32] Getting around  the difficulty of getting accurate non-invasive measurements
• [26:23] Speed of muscle relaxation for efficiency
• [33:16] VO2 measurement vs. SSMO2
• [35:39] Why measure nitric oxide?
• [44:02] Infrared thermography
• [52:48] CrossFit games competitor example
• [57:02] The NOXX device
• [1:03:07] Heavy metal music discussion

Connect with Evan and learn more about NNOXX:

• NNOX website
• Evan on Instagram
• On Human Performance Newsletter

About Evan:

Evan is the co-founder and lead physiologist at NNOXX, where he and his team developed the first and only wearable device to non-invasively measure muscle oxygenation (SmO2) and nitric oxide (NO) release from red blood cells in real time.

• [5;45] How fitness is a small world
• [7:28] Bryan explains the premise for his experiment
• [11:11] The hypothesis and experiment design
• [19:43] Explanation of cables vs. dumbbells
• [27:50] Results of DEXA scan post experiment
• [37:17] The cross-education effect
• [41:15] Asymmetry in the body
• [44:40] Improving cardio and training zones two and five
• [53:33] What Dr. Mike does. with clients

Connect with Bryan:

• Instagram
• Eat, Train, Prosper Podcast

About Bryan:

Bryan Boorstein is the owner and founder of Evolved Training Systems. He is also the owner of San Diego Athletics, a hybrid-style CrossFit gym that provides programming for CrossFit and physique athletes.

• [2:48] We swap travel stories
• [9:33] The consequences of easy access to calories
• [13:49] Grocery store tips
• [19:20] Thoughts on intermittent fasting
• [26:44] Under-fueling and over-exercising
• [34:46] The CrossFit and Keto phase
• [38:47} Training the gut for food during exercise
• [44:04] Volume, intensity, and calories

Connect with Adam:

• Instagram
• Facebook
• Website

About Adam:

"I take great pride in being a coach and helping others improve their lives. Achieving sustainable nutrition habits leads to good health. Good health leads to looking better, more energy, and an improved zest for life! I help you feel more confident and comfortable in your body, which creates improved self-esteem. Once you have the confidence you deserve, you'll feel better and live a happier life—which is what it’s all about for me!

• [4:59] Sticking to the basics - how not to get distracted by bogus content
• [13:24] A lot of followers doesn't equal big business
• [16:30] Quality vs. quantity
• [23:39] Building relationships through engagement
• [37:14] The book that changed Jordan's life in terms of content creation
• [47:58] Jordan's #1 tip
• [53:16] Jordan's pet peeve
• [1:04:03] Let your passion show
• [1:08:16] Thoughts on the future role of AI in fitness
• [1:13:04] The tattoo example
• [1:17:05] Why everyone should learn jujitsu

Connect with Jordan:

• Website
• Instagram
• YouTube

About Jordan:

Elite Powerlifter, Precision Nutrition & Westside Barbell Certified coach Jordan Syatt is well known as Gary Vaynerchuk's personal trainer. Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry's leading experts in strength training, nutrition, and behavioral psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world, including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health, Men's Fitness, and Schwarzenegger.com

• [3:39] Upcoming conferences where Andrew and I are speaking
• [8:45] What Andrew enjoys most about speaking and how he learned to improve
• [19:52} The value of authenticity
• [25:51] The most important but under-rated skill
• [34:37] Lessons he and I have learned while building a business
• [40:34] Online vs. in-person
• [49:58] Price setting
• [1:03:03] My last tip
• [1:06:57] Pet peeves
• [1:12:24] The benefits of attending a conference

Connect with Andrew:

• Website
• Instagram
• Facebook
• Lift Free and Diet Hard Podcast

Flex Diet Mentorship:

• Application (open for a limited time)

About Andrew:

Andrew is the owner of Andrew Coates Fitness. He began his career as a certified personal trainer in the fall of 2010 in Edmonton, Alberta, and has 19,000+ client coaching hours (and counting). He is also a fitness writer and has contributed to many fitness publications, including T-Nation, The PTDC, Generation Iron, and TrueCoach, with more in the works.

• [11:36] Online nutrition coaching while traveling
• [16:09] Do you think new coaches need in-person training experience?
• [18:53] How do you handle the movement aspect online?
• [25:28] The limitations to being online
• [28:25] How did you transition from software development to online training?
• [39:07] The importance of effective communication and managing expectations
• [45:06] Aaron and Jackson's program
• [52:16] The dissemination of actionable information vs. available information

Connect with Aaron:

• Instagram
• Aaron and Jason's Online Coaching Course
• Straker Nutrition

Dr. Mike's Flex Diet Mentorship Program:

• Application

• [0:38] Intro to Dr. Scotty
• [8:19] How CO2 may be related to anxiety
• [18:35] How breathing is related to performance
• [23:45] Respiratory variability
• [34:37] Is over-breathing a trained response?
• [39:16] How to get more physiologic headroom
• [48:46] How breathing and performance relate to HRV
• [1:02:56] Human dynamic response
• [1:05:02] Tips for down-regulation
• [1:10:57] Favorite bands

Connect with Dr. Scotty Butcher:

• Instagram
• Website

Referenced link:

• Flex Diet Podcast S2 Ep 13: Interview with James Nestor, author of “Breath: The New Science of a Lost Art”

About Dr. Scotty Butcher:

I have been a Physical Therapist for 25 years and a University Professor for 15. I have advanced training in strength coaching, wellness coaching, mindfulness, meditation, clinical exercise physiology, and applied biofeedback. I practice, study, and teach strength training, biofeedback, exercise recovery methodology, and mindfulness. I have been fortunate to be able to pass my knowledge and skills on to others locally and across the globe.

• [2:50] Juliet on season-based podcasts
• [7:43] Lessons from working with elite athletes
• [12:04] Juliet's first run-in with diet culture
• [21:17] Basic principles of nutrition and health
• [30:26] Overlooked tips on sleep
• [41:27] Fitness trackers, alcohol, food, and sleep
• [49:15] The single most important factor to track
• [58:41] Walking and all-cause mortality rates
• [1:04:21] Behaviors with compounding interest

Connect with Juliet:

• BuilttoMove.com
• Instagram

 Referenced link:

• Northeast Coaches Summit
  • Use discount code NELSON100 for $100 off the regular price of the tickets

About Juliet:

Juliet Starrett is an entrepreneur, attorney, author, and podcaster. She is the co-founder and CEO of The Ready State, and the former co-founder and CEO of San Francisco CrossFit. She is co-author of the Wall Street Journal bestseller Deskbound and was a professional whitewater paddler, winning three world championships and five national titles. 

• [3:27] Intro to the filmmakers
• [8:47] Jess' explains how she came to want to make a film
• [15:40] Jeff talks about staying true to their vision
• [17:42] How Rick joined the project
• [25:03] Mythology and Psychology
• [31:53] Dr. Mike explains his interview
• [35:54] The unconscious and being stuck
• [39:19] The rhythm of existing
• [47:10] Where fitness and movement tie in
• [53:31] Tools to move toward Post-Traumatic Growth
• [1:02:06] Working with dreams
• [1:09:36] Periods of intentional high stress
• [1:23:24] How to support the film

Support Dark Night of the Soul:

• Kickstarter campaign

Connect with Rick, Dr Dee, Jeff, and Jess:

• Rick Alexander website
• Dr Danielle Alexander website
• The Special Forces Experience (Jeff)
• Shadow Work Library Podcast (Jess)

Prior Flex Diet Podcast Episodes:

• Flex Diet Podcast Episode 169: Learning to take Your Foot Off the Gas When Fitness is Your Entire Identity - An interview with Dr. Danielle McGinnis (Alexander)
• Flex Diet Podcast S2, Ep 49: Tools to Down-Regulate in Response to Stress, an interview with Rick Alexander

• [4:21] Differentiating between high-level pro athletes and high-profile athletes
• [7:28] Andy's first experience working with high-profile athletes
• [10:42] Setting expectations
• [17:49] The skills you must have
• [24:51] Two things to think about
• [32:26] You're not gonna be famous
• [38:38] Working with high-level athletes
• [46:53] Be clear about what you're doing this for
• [51:32] Ending a relationship with an athlete
• [59:11] Resource limitations

Connect with Dr. Galpin:

• Rapid Health Optimization
• Website and link to Huberman Lab Guest Series
• Instagram
• YouTube
• Twitter

Referenced Links:

• ISSN Meeting June 15-17.
• Flex Diet Podcast Episode 144: Peptides -- Bleeding Edge Performance, Muscle, and Recovery with Dr. Andy Galpin & Dr. Ryan Greene
• Flex Diet Podcast Episode 11: Doc & Doc - Interview with Dr. Andy Galpin

About Dr. Galpin:

Andy Galpin is a tenured full Professor at California State University, Fullerton. He is the Co-Director of the Center for Sport Performance and Founder/Director of the Biochemistry and Molecular Exercise Physiology Laboratory. Dr. Galpin has worked with elite athletes (including All-Star, All-Pro, MVP, Cy Young, Olympic Gold medalists, Major winners, World titlist/ contenders, etc.) across the UFC, MLB, NBA, PGA, NFL, Boxing, Olympics, and Military/Special Forces, and more.