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This week on the podcast, I’m sharing:
If you’ve been feeling stuck, overwhelmed, or unsure about your next move, this episode is your reminder: you don’t need a perfect plan to get started.
Hit play on the latest episode for the clarity and confidence you need to take that first step.
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This episode is an inspiring one.
Today, I’m joined by Sasha, who has completely transformed her life after 20+ years in corporate finance to step into entrepreneurship. Her journey so far has been nothing short of incredible.
We dive into what it’s really like to transition from a steady pay cheque to building a business from the ground up. Sasha shares how she navigated the fear, leaned on her “why,” and found clarity even in the messiest moments. We talk about the lessons she’s learnt, the mindset shifts that have been essential, and the rituals that keep her grounded in the uncertainty of starting something new.
She also opens up about breaking away from traditional expectations, finding alignment in her work, and what’s next on her journey as she builds a business that feels deeply authentic.
Where to find Sasha Graham:
Instagram: @_sashagraham
Linkedin: Sasha Graham
My links:
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Welcome to the first Flow State Business Podcast episode of 2025! I’ve missed you all so much, and I’m so happy to be back after taking a much-needed break. Spaciousness and clarity have been my themes as I stepped away to reset, reflect, and set the tone for what promises to be a powerful year ahead.
In this episode, I’m sharing the big shifts I’m making in my business this year, after nearly seven years as an entrepreneur. From evolving my offerings to stepping into new strategies, it’s all about embracing growth, alignment, and abundance. You’ll hear about the lessons I learned from 2024, the changes I’m making to my business model, and why I’m doubling down on LinkedIn as my top-of-funnel strategy.
I also reflect on the importance of letting go of what no longer serves, trusting the unknown, and how even the messy, challenging moments shape the most transformative outcomes. If you’re feeling ready for a shift or wondering where to expand next, this episode is for you.
Plus, I talk about what’s in store for the podcast this year—new themes, guest episodes, and an intentional focus on helping you create the most aligned business possible.
Let’s make 2025 a year of incredible growth, clarity, and success. Tune in, take what resonates, and let’s flow into this powerful new season together.
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I can’t believe I’m saying this, but this is the final live episode of 2024. There’s something so powerful about the collective clean-slate energy of the new year, and I’m here for it.
In this episode, I’m sharing what has been the most chaotic and miraculous 100 days—selling our home, navigating setbacks, and learning deep lessons in trust and patience. It’s been a rollercoaster, but also a reminder that miracles often arrive in the messiest, most unexpected ways when you stay calm, aligned, and rooted in belief.
As we head into this season of busyness, family, and rest, I invite you to find your own calm in the chaos. Take the space you need, trust in the timing, and allow yourself to slow down while staying connected to the big vision.
Thank you for being part of this space—your love, messages, and support have meant the world to me. I’m taking a short two-week break, but I’ll still be sharing all the adventures on Instagram, so come hang out.
Merry Christmas, Happy New Year, and I’ll see you in 2025. Always follow the flow of what feels good.
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This week, I’m joined by someone so special to me—my assistant and right-hand woman, Deb Fernandes. Over the past four years, Deb has gone from being my cleaner to one of the most pivotal parts of my business, and I couldn’t be more excited to share her journey with you.
In this episode, we talk about how we met, the trust and connection that grew from day one, and how Deb has transformed her life and career in the most inspiring ways. From leaving her home country of Brazil to building a career she loves, Deb’s story is a powerful reminder of what happens when you say yes to the opportunities that come your way.
This conversation is full of heart, inspiration, and a lot of laughs, and I can’t wait for you to listen. Let us know what resonates most with you—and if you have questions for Deb, send them through!
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We’re officially in the thick of the year-end hustle—balancing work projects, holiday planning, and everything else life throws our way. I’m sharing exactly what’s on my plate right now (think Facebook ads, client calls, family commitments, and travel prep) and how I’m navigating it all without losing my flow.
In this episode, I’m taking you through the concepts of precise execution and deep work vs. shallow work, two practices that have been game changers for my productivity and energy management. Plus, I’ll share my secrets to bending time so you can approach your to-do list with ease, clarity, and even a little playfulness.
Whether you’re feeling overwhelmed by the tabs open in your mind or simply want to optimize how you work, this episode will help you create more flow, tackle what matters most, and keep your energy intact—even when life gets hectic.
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Selling at the end of the year has a unique kind of energy, doesn’t it? It’s fast-paced, playful, and filled with possibility—but only if you let it be.
In this episode, I’m diving into the flow of year-end sales, with a special focus on Black Friday. Love it or hate it, this season brings such a powerful wave of buyer energy, and I’ve found ways to tap into it that feel fun and aligned.
I share my personal journey with Black Friday—starting from my very first $10K day years ago (which felt like magic) to the strategies I now use to simplify, align, and enjoy selling during this time.
We’ll talk about embracing the energy of urgency, how to bundle or discount without it feeling icky, and why some sales seasons can feel heavier than others. Whether you’re leaning into holiday sales, preparing for the new year, or considering a launch in your own sweet timing, there’s something here for you.
Let this be a reminder: Selling doesn’t have to feel heavy or overwhelming. It gets to feel light, easeful, and fun. And when you’re in that energy, the right clients and opportunities flow in naturally.
I hope this episode inspires you to explore new ways to create ease and alignment in your business—no matter what season you’re in.
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Let’s talk about launching. Whether you’re in the thick of it, thinking about it, or trying to avoid it altogether, launches are such a big part of running a business—and they’ve evolved so much over the years.
In this episode, I’m pulling back the curtain on my latest Amplify Mastermind launch—what worked, what didn’t, and how it became one of the most aligned launches I’ve ever had. Spoiler: It wasn’t always like this.
When I first launched Amplify back in 2019, it was messy, humbling, and taught me lessons I couldn’t have learned any other way. Since then, I’ve found my rhythm, leaning into flow and connection to create launches that feel easeful and abundant.
I’ll share my approach to nurturing connections, crafting aligned offers, and releasing any attachment to the outcome. Whether you’re planning a big launch or just starting out, I hope this episode reminds you that launching doesn’t have to feel overwhelming—it can feel exciting, aligned, and totally you.
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Today’s episode is a cozy, unfiltered chat filled with life updates, reflections, and some big projects I’ve been quietly working on behind the scenes.
From the refreshing start to my mornings with matcha (thank you, Jen!) to some exciting new shifts in my business and personal life, this episode is all about stepping into alignment as we close out the year.
I’ve felt this powerful surge of focus, ease, and flow lately that’s bringing so much clarity, especially around creating space for what’s meant to unfold naturally.
Sometimes, the best ideas arrive when we stop pushing and start trusting the timing of it all. And I can’t wait to share a few new surprises with you that I’ve been keeping close to my chest until now.
So, if you’re looking for that reminder to lean into your own flow and let go of the pressure to rush, this episode might just be exactly what you need. Here’s to ending the year with intention, excitement, and the joy of creating from a place of ease.
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If you have a desire to create more wealth and prosperity in your life, you’re going to love this special episode where I’m sharing 30 affirmations for financial abundance.
Find a quiet space where you can relax and soak up the subliminal vibes as the music guides your subconscious mind.
I encourage you to repeat these affirmations after me to really integrate them into every cell of your body. Do this for 7 days and you’ll notice an incredible shift in the way you think and operate around money.
I can’t wait to hear about the expansion you experience around all things abundance.
Affirmations aren’t just about saying the words out loud. You need to feel them.
Lean into the feeling of incredible wealth and prosperity and what that could look like in your life.
Feel into the thoughts that serve you, empower you and build you up.
If you believe in yourself and the power of these affirmations, you are going to be well on your way to a richer future starting today.
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From the publisher's feed
Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches,…

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