Lariza Quintero is a first gen Colombian queen from Queens, New York. Lariza is an experienced Website and Digital Marketing professional with a strong background in SEO, media, and e-commerce. She is currently the Global B2B Website Lead at TikTok.

In addition to her leadership roles in the tech space, Lariza is the founder of FOR WMN, an online brand and social platform dedicated to uplifting and empowering women through bold fashion and storytelling. Her commitment to inclusivity and representation drives her to create digital spaces that inspire confidence, creativity, and community.

 In this episode, we are live and in person in New York City! Lariza and I talk about all things first gen, how she went from anthropology to tech, and why she decided to build her brand from the ground up.

Keep up with Lariza on her Instagram and her LinkedIn. 

Keep up with FOR WMN on their Instagram and shop from their website. 

For all Hella Latin@ updates, follow @hellalatinopodcast on Instagram and connect on LinkedIn. More at odalysjasmine.com.

To learn more about your ad choices visit megaphone.fm/adchoices

Podcast production for this episode was provided by CCST.