Founder's Journal

Founder's Journal

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Founder's Journal episodes

  • How To Get Your Initial Customers

    Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers. 


    Links:

    • http://paulgraham.com/ds.html
    • https://www.lennysnewsletter.com/p/how-the-biggest-consumer-apps-got
    • https://viral-loops.com/blog/robinhood-referral-got-1-million-users/


    • #TheCrazyOnes #Startups #Entrepreneur

      Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

      Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


      Subscribe to Morning Brew!

      Sign up for free today:  https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Our Hosts!

      Alex Lieberman (@businessbarista)

      Jesse Pujji (@jspujji)

      31 min
    • Silicon Valley Bank: What Happened and Why

      Episode 31: (Recorded 03/10/23) Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) react and unpack the news about Silicon Valley Bank and its collapse. Jesse goes into where banks fit in the entire financial ecosystem and how they relate to startups. Then, they go into some of the early lessons learned that could apply to business leaders. 


      #TheCrazyOnes #Startups #Entrepreneur

      Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

      Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Our Hosts!

      Alex Lieberman (@businessbarista)

      Jesse Pujji (@jspujji)


      Learn more about Electric here: https://electric.ai/crazyones

      Learn more about ADP here: https://adp.com/thecrazyones

      Learn more about Mailchimp here: https://mailchimp.com/guesswork/

      Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.

      42 min
    • How to Not F*ck Up Your Meetings

      Episode 30: Let’s face it…most meetings suck. Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done? Alex Lieberman (@businessbarista) has 7 important lessons to keep your meetings under control. By incorporating these lessons, you’ll know when a meeting is needed or not (Hint: most of the time, it’s not). 


      #TheCrazyOnes #Startups #Entrepreneur

      Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

      Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


      Subscribe to Morning Brew!

      Sign up for free today:  https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Our Hosts!

      Alex Lieberman (@businessbarista)

      Jesse Pujji (@jspujji)


      16 min
    • The Story of Sam Zemurray is Bananas

      Episode 29: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) catch up to talk about Jesse’s tips on unplugging when going on vacation. Then, the guys get into the incredible story of Sam Zemurray, the billionaire that built his fortunes in the banana business. Lastly, Alex and Jesse analyze Doola, a startup that aims to streamline the legal formation of companies. 


      Links:

      • Super Heroes Go In For The Plunge


      #TheCrazyOnes #Startups #Entrepreneur

      Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

      Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Our Hosts!

      Alex Lieberman (@businessbarista)

      Jesse Pujji (@jspujji)


      Learn more about Electric here: https://electric.ai/crazyones 

      Learn more about ADP here: https://adp.com/thecrazyones

      Learn more about Mailchimp here: https://mailchimp.com/guesswork/

      Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.

      53 min
    • Venture Studios 101 w/ Jesse Pujji

      Episode 28: In this episode, Jesse Pujji (@jspujji) breaks down what a venture studio is, the pros & cons of a venture studio, and examples of successful studios that could be your source of inspiration. Then, Jesse shares what the future could look like for his very own venture studio, Gateway X. 


      #TheCrazyOnes #Startups #Entrepreneur

      Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

      Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


      Subscribe to Morning Brew!

      Sign up for free today:  https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Our Hosts!

      Alex Lieberman (@businessbarista)

      Jesse Pujji (@jspujji)

      7 min
    • How a 26-Year Old With Autism Built a $10 Million Samurai Sword Business

      Episode 27: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are sitting down with Isaac Medeiros. He’s the founder of MiniKatana, a product company that is wildly successful because of its…content? That’s right. MiniKatana goes beyond building products. In fact, they see themselves as a media company that creates viral videos attracting 300M views a month. Isaac shares his journey of finally starting a successful business after 7 failed attempts. 


      Links:

      • 7 things you probably didn't know about me
      • MiniKatana Store
      • MiniKatana YouTube page
      • Isaac’s learnings in the last 6 months
      • MiniKatana’s wild month

      • #TheCrazyOnes #Startups #Entrepreneur

        Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

        Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


        Subscribe to Morning Brew!

        Sign up for free today:  https://bit.ly/morningbrewyt

        Follow The Brew!

        Instagram - https://www.instagram.com/morningbrew/

        Twitter - https://twitter.com/MorningBrew

        Tik Tok - https://www.tiktok.com/@morningbrew


        Follow Our Hosts!

        Alex Lieberman (@businessbarista)

        Jesse Pujji (@jspujji)


        Learn more about Electric here: https://electric.ai/crazyones 

        Learn more about ADP here: https://adp.com/thecrazyones

        Learn more about MailChimp here: https://mailchimp.com/guesswork/

        Disclaimer - MailChimp sponsored this segment of the podcast. MailChimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.

        54 min
      • How To Deal With Imposter Syndrome

        Episode 26: It’s ok, you’re not alone. Today, Alex (@businessbarista) tackles the phenomenon that affects even the most prominent leaders today: imposter syndrome. Whether you’re an executive of a multinational corporation or small business owner, we’ve all dealt with it. Alex is here to share his thoughts on how he’s been able to manage the self-doubt that can creep up from imposter syndrome. Listen to this episode if you’re needing some help getting through those mental blocks.


        #TheCrazyOnes #Startups #Entrepreneur

        Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

        Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


        Subscribe to Morning Brew!

        Sign up for free today:  https://bit.ly/morningbrewyt

        Follow The Brew!

        Instagram - https://www.instagram.com/morningbrew/

        Twitter - https://twitter.com/MorningBrew

        Tik Tok - https://www.tiktok.com/@morningbrew


        Follow Our Hosts!

        Alex Lieberman (@businessbarista)

        Jesse Pujji (@jspujji)

        16 min
      • Takeaways from Rihanna’s Career & How to Test Your Business Ideas

        Episode 25: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing how Rihanna built her businesses. From convincing Jay-Z to being a multi-platinum artist to establishing her fashion brand, Fenty Beauty, Rihanna has grown to be one of the most iconic figures today. Then, Jesse and Alex get into how to validate your business ideas, sharing insights and methods to ensure entrepreneurs properly test their idea to gauge if there’s a demand.


        #TheCrazyOnes #Startups #Entrepreneur

        Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

        Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


        Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.


        Subscribe to Morning Brew!

        Sign up for free today: https://bit.ly/morningbrewyt

        Follow The Brew!

        Instagram - https://www.instagram.com/morningbrew/

        Twitter - https://twitter.com/MorningBrew

        Tik Tok - https://www.tiktok.com/@morningbrew


        Follow Our Hosts!

        Alex Lieberman (@businessbarista)

        Jesse Pujji (@jspujji)

        57 min
      • My 7 Biggest Lessons From Launching GrowthAssistant

        Episode 24: In this episode of The Crazy Ones, host Jesse Pujji (@jspujji) is sharing his seven biggest takeaways from launching GrowthAssistant, which celebrated its 2-year anniversary on February 10th. Listen to hear Jesse share some really sage advice on what to keep in mind when starting a new business.


        #TheCrazyOnes #Startups #Entrepreneur

        Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

        Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


        Subscribe to Morning Brew!

        Sign up for free today: https://bit.ly/morningbrewyt

        Follow The Brew!

        Instagram - https://www.instagram.com/morningbrew/

        Twitter - https://twitter.com/MorningBrew

        Tik Tok - https://www.tiktok.com/@morningbrew


        Follow Our Hosts!

        Alex Lieberman (@businessbarista)

        Jesse Pujji (@jspujji)


        Links: 

        • Jesse’s tweet
        8 min
      • The Story of Richard Branson & How to Find Product-Market Fit

        Episode 23: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing product-market fit: how to find it, what to do when you don’t have it, and just how much you should actually worry about it. Then, Jesse and Alex jump into a discussion about billionaire Sir Richard Branson and his illustrious entrepreneurial career, his approach to starting new businesses that has made him so successful, and what we entrepreneurs can learn from his story. 


        #TheCrazyOnes #Startups #Entrepreneur

        Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

        Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod


        (00:57) - Intro

        (04:55) - The Rundown

        (05:29) - Finding product-market fit

        (16:00) - How Jesse re-directed his approach after Kahani didn’t have clear product-market fit

        (22:57) - How Jesse approaches the problem when you don’t have a perfect market or economy for launching your product

        (28:50) - Why Jesse thinks no one should overly concern themselves with product-market fit

        (32:28) - Key tips for finding product-market fit

        (33:45) - The Richard Branson story

        (44:22) - How Richard Branson thinks about starting new businesses, and his holding company


        Subscribe to Morning Brew!

        Sign up for free today: https://bit.ly/morningbrewyt

        Follow The Brew!

        Instagram - https://www.instagram.com/morningbrew/

        Twitter - https://twitter.com/MorningBrew

        Tik Tok - https://www.tiktok.com/@morningbrew


        Follow Our Hosts!

        Alex Lieberman (@businessbarista)

        Jesse Pujji (@jspujji)

        56 min

      About Founder's Journal

      From the publisher's feed

      Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1…

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