Founder's Journal

Founder's Journal

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Founder's Journal episodes

  • Building Technology With Infinite Scale

    Episode 52: Alex Lieberman (@businessbarista) chats with Brett Adcock (@adcock_brett), founder of Vettery, Archer, and Figure. Figure is a cutting edge AI robotics company developing a general purpose humanoid robot to provide labor for undesirable and unsafe jobs. From the successes of his former businesses, Brett continues his entrepreneurial venture towards fixing the human labor shortage. There are many assumptions about AI robotics and Brett disspells some of them, namely, general purpose robots may be closer than we think. 


    Links:

    • Learn more about Figure


    Timestamps: 

    (00:44): Intro

    (08:01): Vettery, first startup

    (09:37): Origins of Archer

    (14:52): The process of selling a business

    (25:25): The founding of Figure

    (30:52): Making humanoid robotics possible

    (39:00): A culture built around the mission


    #TheCrazyOnes #Startups #Entrepreneur

    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

    Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


    Subscribe to Morning Brew!

    Sign up for free today: https://bit.ly/morningbrewyt

    Follow The Brew!

    Instagram - https://www.instagram.com/morningbrew/

    Twitter - https://twitter.com/MorningBrew

    Tik Tok - https://www.tiktok.com/@morningbrew


    Follow Our Hosts!

    Alex Lieberman (@businessbarista)

    Jesse Pujji (@jspujji)


    Learn more about Shopify here: shopify.com/crazyones 

    Learn more about Validated here: http://bit.ly/ValidatedPodcast 

    Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones 

    Learn more about Mercury here: https://mercury.com/

    53 min
  • “Build An Elite Navy Seals of Business” - Lessons from Airbnb’s Founder

    Episode 51: Alex Lieberman (@businessbarista) shares his 9 lessons from Airbnb CEO Brian Chesky. From its scrappy start to its forced restructuring from the pandemic, these are lessons you can use to build your own empire. 


    Timestamps:

    (01:11): Lesson 1 - Stay alive

    (03:14): Lesson 2 - Stay obsessed with the customer

    (05:59): Lesson 3 - Org design is a must

    (09:32): Lesson 4 - Create an elite culture

    (10:42): Lesson 5 - Intuition is an art

    (12:50): Lesson 6 - 3 roles within a product

    (14:16): Lesson 7 - Constraints are a great thing

    (15:32): Lesson 8 - Be open to AI

    (17:22): Lesson 9 - Adopt a hybrid work environment


    Links: 

    Airbnb CEO Brian Chesky on early rejection, customer focus & AI’s future in hospitality | E1735 


    Send us an email and let us know what you think of the idea! [email protected]


    #TheCrazyOnes #Startups #Entrepreneur

    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

    Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


    Subscribe to Morning Brew!

    Sign up for free today:  https://bit.ly/morningbrewyt

    Follow The Brew!

    Instagram - https://www.instagram.com/morningbrew/

    Twitter - https://twitter.com/MorningBrew

    Tik Tok - https://www.tiktok.com/@morningbrew


    Follow Our Hosts!

    Alex Lieberman (@businessbarista)

    Jesse Pujji (@jspujji)

    20 min
  • How Founders Should Be Integrating AI To Their Business

    Episode 50: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are in-studio for the first time ever! They riff on the hottest topic in business today: generative AI. They imagine how it could be integrated into different businesses and how it could be as common as electricity or the internet. Then, Jesse shares his process of how he started his latest venture of a school for growth marketing. 

    Send us an email and let us know what you think of the idea! [email protected]

    Links:

    • Using AI for a Keto diet


    Timestamps: 

    (01:48): Intro

    (04:54): Thoughts on AI and is it truly novel

    (11:24): Potential AI solutions in business

    (20:23): How to monetize AI integrations

    (26:55): Could AI help Alex and Jesse’s existing businesses?

    (35:32): How Jesse validated his new venture

    (46:27): Startup AMA


    #TheCrazyOnes #Startups #Entrepreneur

    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

    Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


    Subscribe to Morning Brew!

    Sign up for free today: https://bit.ly/morningbrewyt

    Follow The Brew!

    Instagram - https://www.instagram.com/morningbrew/

    Twitter - https://twitter.com/MorningBrew

    Tik Tok - https://www.tiktok.com/@morningbrew


    Follow Our Hosts!

    Alex Lieberman (@businessbarista)

    Jesse Pujji (@jspujji)


    Learn more about Shopify here: shopify.com/crazyones 

    Learn more about Validated here: http://bit.ly/ValidatedPodcast 

    Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones 

    Learn more about Mercury here: https://mercury.com/

    54 min
  • Why The Grass Isn’t Always Greener

    Episode 49: Alex Lieberman (@businessbarista) opens up about his innate need to compare himself to other founders, namely his co-founder at Morning Brew. The lesson here is realizing that the grass isn’t always greener on the other side and that we are often comparing ourselves to the best version of others, but not seeing the lowlights that go unseen. 


    Links: 

    • Accessing your ‘Zone of Genius’ episode


    Send us an email and let us know what you think of the idea! [email protected]


    #TheCrazyOnes #Startups #Entrepreneur

    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

    Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


    Subscribe to Morning Brew!

    Sign up for free today:  https://bit.ly/morningbrewyt

    Follow The Brew!

    Instagram - https://www.instagram.com/morningbrew/

    Twitter - https://twitter.com/MorningBrew

    Tik Tok - https://www.tiktok.com/@morningbrew


    Follow Our Hosts!

    Alex Lieberman (@businessbarista)

    Jesse Pujji (@jspujji)

    10 min
  • Is it Time To Pivot ‘The Plunge’?

    Episode 48: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) discuss if it’s too early to pivot on The Plunge after realizing the game might be too difficult for people. Alex thinks about whether he should double-down or bail on his backyard game venture. Then Jesse questions how much entrepreneurs should sacrifice their vision vs. being true to themselves, even in the face of doubt. Plus, Startup AMA: How to give feedback to your boss.


    Send us an email and let us know what you think of the idea! [email protected]


    Links:

    • Accessing your ‘Zone of Genius’ episode


    Timestamps:

    (00:53): Intro

    (02:08): Establishing company policies

    (09:05): Pivoting The Plunge

    (23:55): Content agency update

    (34:28): Sacrifice vs. staying true to yourself

    (41:54): Startup AMA


    #TheCrazyOnes #Startups #Entrepreneur

    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

    Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


    Subscribe to Morning Brew!

    Sign up for free today: https://bit.ly/morningbrewyt

    Follow The Brew!

    Instagram - https://www.instagram.com/morningbrew/

    Twitter - https://twitter.com/MorningBrew

    Tik Tok - https://www.tiktok.com/@morningbrew


    Follow Our Hosts!

    Alex Lieberman (@businessbarista)

    Jesse Pujji (@jspujji)


    Learn more about Validated here: http://bit.ly/ValidatedPodcast 

    Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones 

    Learn more about Mercury here: https://mercury.com/

    48 min
  • How To Access Your Zone of Genius

    Episode 47: Alex Lieberman (@businessbarista) shares top tips to tap  into your Zone of Genius. Sourced from Matt Mochary’s The Great CEO Within: The Tactical Guide to Company Building and Gay Hendrick’s The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, discovering your zone of genius means evaluating your talents, skills, and your strengths. Then, perform an energy audit. Find out tasks that either give you energy or drain your energy. Following these tactics will help you find what you should be spending your energy and time on. 


    4 Zones:

    #1 - Incompetence

    #2 - Competence

    #3 - Excellence

    #4 - Genius


    Links: 

    • Listen to the full episode with Matt Mochary & Alexis d'Amecourt here.


    Send us an email and let us know what you think of the idea! [email protected]


    #TheCrazyOnes #Startups #Entrepreneur

    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

    Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


    Subscribe to Morning Brew!

    Sign up for free today:  https://bit.ly/morningbrewyt

    Follow The Brew!

    Instagram - https://www.instagram.com/morningbrew/

    Twitter - https://twitter.com/MorningBrew

    Tik Tok - https://www.tiktok.com/@morningbrew


    Follow Our Hosts!

    Alex Lieberman (@businessbarista)

    Jesse Pujji (@jspujji)

    11 min
  • Are Your Goals Motivated by Joy or by Fear?

    Episode 46: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) chat with Matt Mochary and Alexis d’Amecourt about motivation that is fear-based vs. joy-based, and how it can greatly affect your decision-making abilities. Then, an on-the-spot coaching session on Alex to determine what’s keeping him from success for The Plunge.

    Send us an email and let us know what you think of the idea! [email protected]


    Links:

    • The Mochary Method


    Timestamps:

    (00:20): Intro

    (04:02): How the Mochary Method started

    (09:34): Joy based vs. fear based motivation

    (17:17): Live coaching session


    #TheCrazyOnes #Startups #Entrepreneur

    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

    Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


    Subscribe to Morning Brew!

    Sign up for free today: https://bit.ly/morningbrewyt

    Follow The Brew!

    Instagram - https://www.instagram.com/morningbrew/

    Twitter - https://twitter.com/MorningBrew

    Tik Tok - https://www.tiktok.com/@morningbrew


    Follow Our Hosts!

    Alex Lieberman (@businessbarista)

    Jesse Pujji (@jspujji)


    Learn more about ADP here: https://adp.com/thecrazyones

    Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones 

    Learn more about Mercury here: https://mercury.com/

    48 min
  • I Suck at Delegating. My 2 Ways to Get Better at it.

    Episode 45: Alex Lieberman (@businessbarista) admits he sucks at delegating but that doesn’t mean you should too. This Founder’s Journal is all about knowing when and how to delegate. It’s essential to every business leader because even if we want to do it all, trying to do it all could mean getting nowhere fast. Try these 2 tools to help you organize your tasks and delegation.


    Six levels of delegation:

    #1 - Order Taking

    #2 - Investigating

    #3 - Advising

    #4 - Supervised Autonomy

    #5 - Rule-based Autonomy

    #6 - Full Autonomy


    Links: 

    • The Eisenhower Matrix
    • Ari Meisel’s Six Levels of Delegation

    • Send us an email and let us know what you think of the idea! [email protected]


      #TheCrazyOnes #Startups #Entrepreneur

      Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

      Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


      Subscribe to Morning Brew!

      Sign up for free today:  https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Our Hosts!

      Alex Lieberman (@businessbarista)

      Jesse Pujji (@jspujji)

      16 min
    • Gaining 150k Followers From One Video + Jesse Reveals His New Business

      Episode 44: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) get into the grind of creating content for their businesses and how much effort and consistency it really takes to generate followers and views. From one 60-Second Startup video, Alex amassed 150k followers. Then, Jesse reveals details of his new business venture where they talk about balancing multiple businesses as a serial entrepreneur. 


      Send us an email and let us know what you think of the idea! [email protected]


      Links:

      • Alex’s Weekly 1:1 Meeting Notes


      #TheCrazyOnes #Startups #Entrepreneur

      Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

      Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Our Hosts!

      Alex Lieberman (@businessbarista)

      Jesse Pujji (@jspujji)


      Learn more about Mailchimp here: https://mailchimp.com/guesswork/

      Learn more about ADP here: https://adp.com/thecrazyones

      Listen to Fixable, a new show from the TED Audio Collective

      51 min
    • 6 Rules Of Constructive Feedback

      Episode 43: Giving feedback is crucial for every leader. But more often than not, feedback can be perceived as harsh criticism which can be detrimental to your business. Alex Lieberman (@businessbarista) shares with you 6 rules to giving constructive feedback that can be the keys to success to your team. 


      #1 - Ask a lot of questions

      #2 - Come with a solution to every problem

      #3 - Show you care about the person and their goals

      #4 - Feedback giving is a two-way street

      #5 - Speak their language

      #6 - Avoid compliment sandwiches


      Send us an email and let us know what you think of the idea! [email protected]


      #TheCrazyOnes #Startups #Entrepreneur

      Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

      Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod 


      Subscribe to Morning Brew!

      Sign up for free today:  https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Our Hosts!

      Alex Lieberman (@businessbarista)

      Jesse Pujji (@jspujji)

      12 min

    About Founder's Journal

    From the publisher's feed

    Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1…

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