Founder's Journal

Founder's Journal

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Founder's Journal episodes

  • How to Crush Onboarding for Employee #1

    Episode 14: So you’ve just hired your first employee. You’re excited. It’s a big milestone for your business. Now what? Alex Lieberman (@businessbarista) shares his tips to making sure your first (and future) employee is bought-in from day one. He’ll be sharing how you can establish the “why” and solidifying the “how” in your onboarding process so that they can hit the ground running. 


    Timestamps:

    (01:01): What’s wrong with onboarding today

    (04:21): What does good onboarding look like

    (06:15): Establishing the WHY

    (07:52): Establishing the HOW


    Links:

    • Onboarding Video Script
    • Why “SOP” sucks 

    • Send us an email and let us know what you think of the idea! [email protected]


      #FoundersJournal #Startups #Entrepreneur

      Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

      Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Alex!

      Alex Lieberman (@businessbarista)


      Learn more about Shopify here: https://shopify.com/crazyones

      12 min
    • How to Create Your Perfect Customer Persona

      Episode 13: Alex Lieberman (@businessbarista) gives an update on his ghostwriting content agency business, Storyarb. Perhaps the biggest step in any business is hiring its first employee and Storyarb will have a new content strategist. The most important next step is onboarding – which is the stage that can set the standard for both the employee and company. Next, Alex shares some of the initial numbers of Storyarb to give you a clear picture of the progress he’s making. 


      Timestamps:

      (01:30): The story behind Storyarb

      (03:00): Numbers behind the business

      (06:15): The biggest wins so far

      (10:52): The biggest losses so far

      (13:01): My top priorities at this stage


      Send us an email and let us know what you think of the idea! [email protected]


      #FoundersJournal #Startups #Entrepreneur

      Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

      Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Alex!

      Alex Lieberman (@businessbarista)


      Learn more about Shopify here: https://shopify.com/crazyones

      16 min
    • 4 Takeaways from Threads

      Episode 12: Alex Lieberman (@businessbarista) breaks down the biggest news of the Internet: Threads. It’s been dubbed the “Twitter-killer”, but did you know Threads existed and failed the first time? Here are the 4 takeaways you can think about when you’re building your business. 


      Send us an email and let us know what you think of the idea! [email protected]


      #FoundersJournal #Startups #Entrepreneur

      Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

      Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Alex!

      Alex Lieberman (@businessbarista)


      Learn more about Shopify here: https://shopify.com/crazyones

      14 min
    • 4 Types of Advice You’ll Get in Your Career

      Episode 11: Alex Lieberman (@businessbarista) shares the inevitable throughout your career: getting advice. Whether you’re starting your journey or a seasoned veteran, you’ll likely be receiving advice from other professionals along your career path. And while seeking advice is generally a good thing, not all advice can be helpful. Here are the 4 types of advice you’ll get and how to identify them. 


      Timestamps:

      (01:30): Advice coming in from everywhere

      (03:11): Getting advice about Morning Brew

      (08:06): Type 1 - Selfish, uninformed advice

      (09:15): Type 2 - Selfish, informed advice

      (10:04): Type 3 - Unselfish, uninformed advice

      (10:46): Type 4 - Unselfish, informed advice


      Send us an email and let us know what you think of the idea! [email protected]


      #FoundersJournal #Startups #Entrepreneur

      Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

      Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Alex!

      Alex Lieberman (@businessbarista)


      Learn more about Shopify here: https://shopify.com/crazyones

      14 min
    • Starting Small To Make Big Moves w/ Nick Huber

      Episode 10: It’s a Founder’s Journal takeover! Bolt Storage founder Nick Huber (@sweatystartup) talks about how he built his business and the biggest lessons to take home for entrepreneurs. The biggest mistake founders make is trying to do everything when they should be reframing their minds to trying to find people to do the necessary tasks for your business. 


      Timestamps:

      (01:30): Intro

      (04:01): Reframing your mind

      (06:06): Take small steps

      (09:15): Surround yourself with the right people


      Send us an email and let us know what you think of the idea! [email protected]


      Links:

      Business Brokerage - https://nickhuber.com/

      Personal Brand - https://sweatystartup.com/

      Self Storage - https://boltstorage.com/

      Bold SEO - https://boldseo.com/

      Insurance - https://titanrisk.com/

      Recruiting - https://recruitjet.com/

      Landing Page / Web Development - https://webrun.com/

      Overseas Staffing - https://supportshepherd.com/

      Debt and Equity - https://bluekeycapital.com/

      Tax Credit - https://taxcredithunter.com/

      Cost Segregation - https://recostseg.com/

      Performance Marketing - https://adrhino.com/

      Pest control - https://spidexx.com/


      #FoundersJournal #Startups #Entrepreneur

      Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

      Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Alex!

      Alex Lieberman (@businessbarista)


      Learn more about Shopify here: https://shopify.com/crazyones

      15 min
    • 3 Lessons To Learn From Ryan Seacrest

      Episode 09: Ryan Seacrest has been named the new host of ‘Wheel of Fortune’. If you haven’t been paying attention, Ryan Seacrest is an example of the entrepreneur who stops at nothing to achieve success. Alex Lieberman (@businessbarista) shares 3 lessons founders can learn from his career, but also the costs it takes. 


      Timestamps:

      (01:30): Ryan Seacrest’s career

      (05:56): Lesson 1 - Focus on one thing

      (08:33): Lesson 2 - Prepare for the trade-offs

      (11:02): Lesson 3 - Be smart about diversifying


      Send us an email and let us know what you think of the idea! [email protected]


      #FoundersJournal #Startups #Entrepreneur

      Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

      Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Alex!

      Alex Lieberman (@businessbarista)


      Learn more about Shopify here: https://shopify.com/crazyones


      Episode Type (Full/Bonus/Trailer): Full


      Episode Rating (Clean/Explicit/Unspecified): Clean [unless REALLLY not clean]


      Season Number: 1


      Ep Number (same as prev pubbed ep for Bonus/Trailer): 009

      17 min
    • 5 Rules To Interviewing

      Episode 08: When you’re ready to hire an employee for your business, you might feel accomplished that you’ve reached the level to build a team. However, that means hiring the wrong person could potentially set your business back. Evaluating talent is one of the hardest functions of a business at every size. Alex Lieberman (@businessbarista) shares 5 little known tips to interviewing to find the right person for the job.

      Timestamps:

      (02:30): Rule #1 - send questions in advance

      (03:56): Rule #2 - immediately reflect

      (05:43): Rule #3 - record interviews

      (06:59): Rule #4 - no JD, no interview process

      (08:14): Rule #5 - prioritize 1099s over W-2s


      Send us an email and let us know what you think of the idea! [email protected]


      #FoundersJournal #Startups #Entrepreneur

      Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

      Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Alex!

      Alex Lieberman (@businessbarista)


      Learn more about Shopify here: https://shopify.com/crazyones

      12 min
    • Failure is Part of the Journey

      Episode 07: Clock it. It’s time to lay The Plunge to rest. Alex Lieberman (@businessbarista) closes the books on the backyard plunger game. Any entrepreneur knows, it’s not easy making the tough decision to end a business. You end up questioning your ability, your confidence, and your vision. But Alex is here to walk you through all of it and why it shouldn’t discourage you from your next venture. 


      Timestamps:

      (01:54): When is it the right time to quit?

      (05:20): Why didn’t The Plunge work

      (09:52: What are the next moves? 

      (13:59): Lessons learned from this experience


      Send us an email and let us know what you think of the idea! [email protected]


      #FoundersJournal #Startups #Entrepreneur

      Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

      Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Alex!

      Alex Lieberman (@businessbarista)


      Learn more about Shopify here: https://shopify.com/crazyones

      20 min
    • European Wax Center…for Dogs

      Episode 06: Alex Lieberman (@businessbarista) shares a free business idea. Yes, that means it’s up for grabs for you to take it and make it your own. It’s a deep dive into European Wax Center. Chances are, you’ve passed by one as they have 850+ locations across the US. It’s quietly growing and a very successful chain, which means there’s an opportunity to take its business model and apply it to another service. 


      Timestamps:

      (02:00): Free business idea 

      (03:30): A look at European Wax Center

      (09:52): Biggest takeaways from EWC

      (12:18): What didn’t go well this week

      (14:16): 4 potential business ideas



      Send us an email and let us know what you think of the idea! [email protected]


      #FoundersJournal #Startups #Entrepreneur

      Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

      Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Alex!

      Alex Lieberman (@businessbarista)


      Learn more about Shopify here: https://shopify.com/crazyones

      23 min
    • Why Successful Business Minds Have Paranoid Brains

      Episode 05: For this week’s temperature check, Alex Lieberman (@businessbarista) talks about how great business operators have to be incredibly disciplined in every aspect of their lives. Then, a realization where business minds have paranoid brains because they’re constantly analyzing for every potential crack or gap in their business. Lastly, what didn’t go well for the week. As Storyarb picks up, Alex has concerns about his ability to meet his obligations in his personal life. 


      Timestamps:

      (01:57): A conversation with a disciplined entrepreneur

      (04:40): Takeaways from lunch with my co-founder

      (09:50): What golf can do for you

      (12:18): What didn’t go well this week

      (15:16): Biggest learnings this week



      Send us an email and let us know what you think of the idea! [email protected]


      #FoundersJournal #Startups #Entrepreneur

      Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

      Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Alex!

      Alex Lieberman (@businessbarista)


      Learn more about Shopify here: https://shopify.com/crazyones

      26 min

    About Founder's Journal

    From the publisher's feed

    Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1…

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