Founder's Journal

Episode 34: Alex Lieberman (@businessbarista) reviews the article “Choose Good Quests” and talks about 4 types of quests every entrepreneur will have to choose from. Knowing which quest you’re on can determine how much effort you should be placing on your current quest. Secondly, Alex reflects on his own journey and evaluates which quest he is undertaking. Which quest are you on?

Timestamps:

(00:15): Listener feedback

(02:39): The 4 types of quests

(06:35): Reflections on my quests

(10:48): Founders who are on good quests

Send us an email and let us know what you think of the idea! [email protected]

Links:

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones

Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 10% of Deckers’ (parent company) revenue to nearly 40%, and a stock that is up 375% over the last 5 years. Learn more about the history of this niche, French brand; and how you can apply it to your business. 

Timestamps:

(01:15): History of Hoka

(04:35): Great product for big problem

(05:48): Obsessive focus on a core audience

(09:38): How did Hoka rise so quickly?

(12:58): The shift in marketing

Send us an email and let us know what you think of the idea! [email protected]

Links:

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal  here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today:  https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones

Episode 32: Romeen Sheth (@RomeenSheth) steps in for a guest founder’s journal to share his 3 frameworks related to talent. These simple, but effective frameworks can help any founder hire the right talent to make their organization successful. Not a founder? This also benefits those who are looking for a career change or evaluation by knowing when it's time transition into a new role and how to approach it.

Timestamps:

(00:52): Intro

(01:58): Framework 1 - how to choose where to work

(05:28): Framework 2 - develop a personal working guide

(08:08): Framework 3 - how do you switch roles?

Send us an email and let us know what you think of the idea! [email protected]

Links:

• Romeen Sheth website

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones

Episode 31: Alex Lieberman (@businessbarista) analyzes a viral tweet by a former director at Twitter where she talked about the moments leading up to Twitter’s sale to Elon Musk and what it was like working with him. While there are numerous articles and think pieces of Elon’s leadership, this gives an intimate look that is nuanced. 

Timestamps:

(00:31): Who was Esther Crawford?

(01:50): “You can’t just be a builder, you have to be a politician”

(03:28): Waiting for Twitter to sell

(04:32): What it was like working with Elon

(06:55): The higher you climb, the lonelier it gets

Send us an email and let us know what you think of the idea! [email protected]

Links:

• Full Esther Crawford tweet

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones

Episode 30: Alex Lieberman (@businessbarista) has returned from his vacation in Africa. During his trip, he got to experience rich culture and world-class service. It was the break needed to acquire a new perspective on his company, Storyarb. While most shy away from spending time away from their business, a substantial vacation can reveal any holes or gaps in your processes, or validate the ones that are working. Next time you’re thinking about taking some time off, take it. 

Timestamps:

(00:48): Reflections from Africa

(02:15): Breaking social media addiction

(05:38): Work like a lion, not a cow

(09:30): How traveling can help your business

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones

Episode 29: Disagreements and conflicts are bound to happen. They can either make you stronger as a team through resolution and understanding, or become detrimental that can hurt the business. Alex Lieberman (@businessbarista) shares this two-part playbook to handle big disagreements at work, making sure the conflicts you have among colleagues help strengthen your relationships, not break them.

Timestamps:

(00:24): Intro

(01:01): The 6 ground rules to a good disagreement

(04:52): The 6 steps disagreeing in the moment

Send us an email and let us know what you think of the idea! [email protected]

Links:

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones

Episode 28: Alex Lieberman (@businessbarista) runs through 8 biases that affect all business leaders and decision-making. He ties real-life examples during the early days of Morning Brew to each bias and the reflections from those experiences. By acknowledging these potential blindspots, this will help prevent making poor decisions based on feeling and more on tangible evidence. 

Send us an email and let us know what you think of the idea! [email protected]

Links:

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones

Episode 27: In another edition of a guest entry for Founder’s Journal, Sam Parr (@thesamparr) shares the secrets of how he built The Hustle, a wildly popular newsletter covering business and tech that was acquired by Hubspot in 2021. In this episode, learn all the tools that will provide the necessary data to make informed decisions. 

Send us an email and let us know what you think of the idea! [email protected]

Links:

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones

Episode Type (Full/Bonus/Trailer): Full

Episode Rating (Clean/Explicit/Unspecified): Clean [unless REALLLY not clean]

Season Number: 1

Ep Number (same as prev pubbed ep for Bonus/Trailer): 027

Episode 26: Mistakes happen. But it can be difficult knowing which mistake is the right one or the wrong one. Depending on the type of mistake, they can either help solidify a foundation for your business or create a structure of bad habits. Alex Lieberman (@businessbarista) talks about an employee’s first mistake and reflects on the mistakes he’s made over the past. 

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones

Episode 25: Alex Lieberman (@businessbarista) has hired the first employee for his business. It’s a pivotal moment and crucial time as it can set the tone for future success. If you’re trying to look beyond the resume, your top, early talent should have these 4 key characteristics: critical thinking, obsessive brain, self-awareness, and a force of nature. 

Timestamps:

(00:57): Reflecting on how to hire

(02:01): The first employee resignation

(03:52): The interview process

(07:50): 4 characteristics of great talent

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!

Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones