Founder's Journal

Founder's Journal

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Founder's Journal episodes

  • This Tragedy to Triumph Story is Why I’m an Entrepreneur

    Episode 43: Alex Lieberman (@businessbarista) shares a harrowing story from an entrepreneur that pierces through at the human level. Scott Weir, aka The Coda Guy, lost his home and job while he had a family. At the brink of despair, Scott became laser focused on securing financial security for this family so they would never have to worry about money again. 


    Send us an email and let us know what you think of the idea! [email protected]


    Links:

    • 8 Business Ideas I'm Bullish On


    #FoundersJournal #Startups #Entrepreneur

    Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

    Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


    Subscribe to Morning Brew!

    Sign up for free today: https://bit.ly/morningbrewyt

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    Follow Alex!

    Alex Lieberman (@businessbarista)

    21 min
  • 8 Businesses I'm Bullish On

    Episode 42: Alex Lieberman (@businessbarista) shares 8 businesses that he’s bullish on. He breaks down the idea, the problem that needs solving, the business model, and why he’s bullish. If any of these ideas are interesting, Alex invites you to reach out to start the conversation and help build these ideas into a full company. 


    Send us an email and let us know what you think of the idea! [email protected]


    #FoundersJournal #Startups #Entrepreneur

    Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

    Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


    Subscribe to Morning Brew!

    Sign up for free today: https://bit.ly/morningbrewyt

    Follow The Brew!

    Instagram - https://www.instagram.com/morningbrew/

    Twitter - https://twitter.com/MorningBrew

    Tik Tok - https://www.tiktok.com/@morningbrew


    Follow Alex!

    Alex Lieberman (@businessbarista)

    20 min
  • Why the Paradox of Success Still Haunts Me

    Episode 41: Alex Lieberman (@businessbarista) talks about the Paradox of Success, what it is, and why it’s important. It’s an issue that Alex, and many other successful entrepreneurs grapple with as they continue to find success. In the end, Alex shares his tips on how to stay grounded and avoid the paradox. 


    Timestamps:

    (00:16): Intro

    (03:21): My relationship with money

    (07:01): The paradox of success

    (10:45): How to stay grounded


    Send us an email and let us know what you think of the idea! [email protected]


    Links:

    • Be The Idiot In The Room
    • Why Successful Business Minds Have Paranoid Brains
    • Why 'Standard Operating Procedures' Suck
    • 10 Valuable Lessons From a Successful Show
    • 4 Takeaway From Threads 
    • Prof G Markets: How Scott Manages His Money


      #FoundersJournal #Startups #Entrepreneur

      Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

      Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


      Subscribe to Morning Brew!

      Sign up for free today: https://bit.ly/morningbrewyt

      Follow The Brew!

      Instagram - https://www.instagram.com/morningbrew/

      Twitter - https://twitter.com/MorningBrew

      Tik Tok - https://www.tiktok.com/@morningbrew


      Follow Alex!

      Alex Lieberman (@businessbarista)

      16 min
    • An Investor’s Briefing

      Volatile markets and inflation are top of mind for investors. We kick off season 4 by exploring the current economic and financial landscape and the tools investors can use to navigate it.

      29 min
    • Where I Go For Startup Ideas

      Episode 40: Welcome to Edge City. Alex Lieberman (@businessbarista) reveals his process for generating startup ideas. It’s a combination of how many people will want your idea, basically how big the market is; and how badly people will want your idea, basically what is the demand. Using this framework will determine the viability of your product or service and gauge how you want to approach it. Alex gives an example of how he uses Edge City to come up with an idea for mental health


      Timestamps:

      (01:17): What is Edge City?

      (03:04): The process for finding business ideas

      (05:50): Paul Graham’s framework for startup ideas

      (10:50): Enter Edge City

      (13:40): Edge City for mental health


      Send us an email and let us know what you think of the idea! [email protected]


      Links:

      • How to Get Startup Ideas
      • What the smartest people do on the weekend is what everyone else will do during the week in ten years
      • Invest Like the Best with Patrick O'Shaughnessy: Justin Mares - The US Health Crisis on Apple Podcasts

      • #FoundersJournal #Startups #Entrepreneur

        Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

        Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


        Subscribe to Morning Brew!

        Sign up for free today: https://bit.ly/morningbrewyt

        Follow The Brew!

        Instagram - https://www.instagram.com/morningbrew/

        Twitter - https://twitter.com/MorningBrew

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        Follow Alex!

        Alex Lieberman (@businessbarista)


        Learn more about Shopify here: https://shopify.com/crazyones

        18 min
      • How Short Term Pain Can Bring Long Term Success

        Episode 39: No pain, no gain. What doesn’t kill you makes you stronger. Growth lies in discomfort. Pressure makes diamonds. You’ve probably heard these phrases multiple times. It’s supposed to capture the relationship between our immediate struggles with future success. Alex Lieberman (@businessbarista) talks about the psychological effects of pleasure & pain and why we make certain choices. Plus, tips on how to identify these moments to ensure you’re making the right decision for long-term pleasure. 


        Timestamps:

        (00:40): Intro

        (08:17): The science behind it

        (11:23): How does pleasure & pain show up at work?

        (13:56): Identify pleasure traps

        (15:45): Managing short-term pains

        (17:49): Expanding your manageable pains


        Send us an email and let us know what you think of the idea! [email protected]


        Links:

        The Paradox of Pleasure | Hidden Brain Media 


        #FoundersJournal #Startups #Entrepreneur

        Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

        Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


        Subscribe to Morning Brew!

        Sign up for free today: https://bit.ly/morningbrewyt

        Follow The Brew!

        Instagram - https://www.instagram.com/morningbrew/

        Twitter - https://twitter.com/MorningBrew

        Tik Tok - https://www.tiktok.com/@morningbrew


        Follow Alex!

        Alex Lieberman (@businessbarista)


        Learn more about Shopify here: https://shopify.com/crazyones

        20 min
      • 5 Steps to Building a Better Internet Audience

        Episode 38: Building an audience or following on social media is no longer an influencer-exclusive goal. Entrepreneurs and business builders can leverage a large following to reap benefits to their business. Alex Lieberman (@businessbarista) breaks down 5 easy, doable steps to build a content strategy to build a better audience in today’s connected world. 


        Timestamps:

        (00:18): Intro

        (01:14): Why build an audience

        (03:46): Define your goals

        (05:56): Build your content pillars

        (10:06): Picking your audience

        (12:49): Choose your platform

        (15:33): Content that sings

        (16:04): 2 buckets for content


        Send us an email and let us know what you think of the idea! [email protected]


        Links:

        • Nick Huber episode
        • https://twitter.com/businessbarista/status/1352277955460915200?s=20
        • How to Make Viral Content: Tips for Creating & Writing Content That Goes Viral
        • Shaan Puri on X: "most people's writing is boring, or too complicated. here's 7 things that will make you a better writer. Let's start with the most non-obvious tip:" / X 
        • https://twitter.com/AlexAndBooks_/status/1427332625061093383?s=20 
        • https://twitter.com/WrongsToWrite/status/1553693728958824448?s=20 
        • Justin Welsh on Twitter: "Here's what you'll learn by reading this: 1. Avoiding the biggest thread mistakes 2. How to write a great thread body 3. Using headers and white space 4. Writing a great CTA for the end 5. Establishing your "hook Tweet" 6. 3 killer openers Let's dive in ↓" / X 


          #FoundersJournal #Startups #Entrepreneur

          Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

          Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


          Subscribe to Morning Brew!

          Sign up for free today: https://bit.ly/morningbrewyt

          Follow The Brew!

          Instagram - https://www.instagram.com/morningbrew/

          Twitter - https://twitter.com/MorningBrew

          Tik Tok - https://www.tiktok.com/@morningbrew


          Follow Alex!

          Alex Lieberman (@businessbarista)


          Learn more about Shopify here: https://shopify.com/crazyones

          25 min
        • The Difference Between Demand and Product Market Fit

          Episode 37: Alex Lieberman (@businessbarista) shares 6 musings in the last week that have been the conversation of the Internet-sphere. Learn why demand does not equal product market fit, how we tend to overreact to every trending product, and why entrepreneurs are expected to move at break-neck speeds. In reality, every business is hard, make sure you have the right reference point when hiring, and why discipline is the most important quality to have. 


          Timestamps:

          (01:37): Why demand doesn’t mean product market fit

          (07:08): The age of overreaction

          (09:47): Expectation of moving fast

          (12:47): Every business is hard

          (13:44): Having the right reference point

          (18:36): It’s all about discipline


          Send us an email and let us know what you think of the idea! [email protected]


          #FoundersJournal #Startups #Entrepreneur

          Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

          Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


          Subscribe to Morning Brew!

          Sign up for free today: https://bit.ly/morningbrewyt

          Follow The Brew!

          Instagram - https://www.instagram.com/morningbrew/

          Twitter - https://twitter.com/MorningBrew

          Tik Tok - https://www.tiktok.com/@morningbrew


          Follow Alex!

          Alex Lieberman (@businessbarista)


          Learn more about Shopify here: https://shopify.com/crazyones

          25 min
        • Why I Lost Motivation After Selling Morning Brew

          Episode 36: It’s time for another mailbag episode! Alex Lieberman (@businessbarista) answers some burning questions from our listeners. In this episode, Alex talks about how to balance your long-term brand with short-term profits, how to test a new business idea, why he chose to be a chairman vs. CEO, and ultimate goals and motivation. 


          Timestamps:

          (02:08): How to balance brand building with profits

          (09:05): How to test a new business idea?

          (16:32): Why be chairman from day one of the new business?

          (22:00): What’s your ultimate goal with Storyarb?

          (24:34): Did your motivation change after selling Morning Brew?


          Send us an email and let us know what you think of the idea! [email protected]


          #FoundersJournal #Startups #Entrepreneur

          Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

          Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 


          Subscribe to Morning Brew!

          Sign up for free today: https://bit.ly/morningbrewyt

          Follow The Brew!

          Instagram - https://www.instagram.com/morningbrew/

          Twitter - https://twitter.com/MorningBrew

          Tik Tok - https://www.tiktok.com/@morningbrew


          Follow Alex!

          Alex Lieberman (@businessbarista)


          Learn more about Shopify here: https://shopify.com/crazyones

          30 min
        • Why All Entrepreneurs Are Contrarians w/ Codie Sanchez

          Episode 35: Codie Sanchez (@Codie_Sanchez) stops by to drop off gems about business building. As someone who’s used to going against the grain, she proudly wears the title of “unemployable,” in that she was meant to be an entrepreneur. Codie walkthrough 6 tips to help make the founder’s journey easier.


          Timestamps:

          (01:37): Contrarian thinking

          (06:02): It gets lonely when building

          (07:51): Check your bank account

          (08:25): Waking up at 5AM

          (09:52): Efficient days vs. effective days

          (11:22): No is a full sentence

          (14:04): Addressing the peanut gallery


          Send us an email and let us know what you think of the idea! [email protected]


          Links:

          Codie Sanchez

          20 min

        About Founder's Journal

        From the publisher's feed

        Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1…

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