Founder's Journal

By Morning BrewBusiness Entrepreneurship Careers

Founder's Journal episodes

June 19, 2023Why ‘Standard Operating Procedures’ Suck
Episode 04: Alex Lieberman (@businessbarista) is disgusted at the phrase “standard operating procedure”. Yet, for lack of a better phrase, SOP is crucial for documenting the necessary steps to completing a process or running a business. Let’s be real, creating SOPs can be tedious. Luckily, Alex has some tips and templates that can help you get started.

Links:
A Step-By-Step Guide to Making Sops
230523 SOP Template
Twitter List Curation SOP - Founders Journal

Timestamps:
(00:57): Don’t be the sole expert of your business
(04:05): A playbook for winning plays
(07:50): Resources

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones
16 min
June 16, 2023Be the Idiot in the Room
Episode 03: Alex Lieberman (@businessbarista) admits he’s not the smartest person in the room…and that’s the point. This episode is about not being ashamed to raise your hand to say, “I don’t understand.” Because the truth is, there’s a high probability that someone else in the room doesn’t quite understand too.

Links:
How great leaders inspire action | Simon Sinek
The Truth about Being the "Stupidest" in the Room | Simon Sinek

Timestamps:
(00:56): It’s ok to raise your hand
(06:53): The irony of it all

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones
12 min
June 14, 2023 Introducing Storyarb, My Content Agency + A Temperature Check
Episode 02: Alex Lieberman (@businessbarista) announces the name of his content agency business, Storyarb. While sharing updates on the new startup, he admits his latest troubles being distracted by social media. Then he talks about a pivot for The Plunge that should save the business.

Timestamps:
(01:17): What’s feeling good this week
(06:24): What’s not feeling so good
(09:03): Plunge pivot

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!
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Follow Alex!
Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones
18 min
June 12, 202310 VALUABLE Lessons from a Successful Show
Episode 01: Have you heard about the Morning Brew Daily? It’s like the living, breathing version of the newsletter. Alex Lieberman (@businessbarista) analyzes why the show has been successful and breaks down lessons any business-builder or content-creator can take home.

Link:
Listen to the Morning Brew Daily podcast here
Timestamps:
(03:36): Lesson 1 - Chemistry is everything
(04:13): Lesson 2 - Only change one variable when moving audience
(05:18): Lesson 3 - Build product as if you have no distribution
(06:13): Lesson 4 - Customize content for every platform
(07:30): Lesson 5 - Daily, timely content is a blessing and a curse
(08:44): Lesson 6 - Come for the content, stay for the characters
(10:36): Lesson 7 - Shows can serve many purposes
(11:54): Lesson 8 - Growth is linear, maybe exponential
(13:42): Lesson 9 - Find content-market fit
(14:55): Lesson 10 - Show how much you care

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!
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Alex Lieberman (@businessbarista)

Learn more about Shopify here: https://shopify.com/crazyones
18 min
June 09, 2023 Founder’s Journal is Back
Alex Lieberman (@businessbarista) has a special announcement: Founder’s Journal is back. If you’re a long-time listener, you’ll know FJ is one of Alex’s earlier shows that served as an audio journal during his time as CEO of Morning Brew. Now, in this returned version, Alex has a new sense of identity and purpose, ready to share a plethora of perspectives to share for founders. We're back, yall.

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod

Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
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Follow Alex!
Alex Lieberman (@businessbarista)
6 min
June 08, 2023 Hiring a CEO is All About Timing
Alex Lieberman (@businessbarista) walks through his thought process of hiring a CEO for his content agency business. The issue is, is it too early to bring on a CEO? Hiring a CEO early on gives the opportunity to shape the mission and vision of the business. But hiring a CEO before product-market fit can put the business in a precarious situation.

Send us an email and let us know what you think of the idea! [email protected]

#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod

Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
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Follow Alex!
Alex Lieberman (@businessbarista)

Learn more about Validated here: http://bit.ly/ValidatedPodcast
14 min
June 06, 20233 Strategies for Choosing the Right Co-Founder
Episode 56: Alex Lieberman (@businessbarista) talks about how to pick the right co-founder for your business. Do you really need one? How should the equity be split? How do you know you’ve found the right one? These are questions that so many founders encounter through the course of their business. We’ve got the answers for you here.

Links:
Full episode with Matt Mochary and Alexis d’Amecourt
The Great CEO Within by Matt Mochary
Mochary Coaching Method

Timestamps:
(01:59): Intro
(03:36): Meeting Austin, future co-founder
(07:36): There were 4 co-founders in the beginning
(10:18): The best scenario to have

#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod

Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
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Follow Our Hosts!
Alex Lieberman (@businessbarista)

Learn more about Shopify here: shopify.com/crazyones
Learn more about Mercury here: https://mercury.com/
19 min
June 01, 2023 The Fallacy of Corporate Stability
Episode 55: Alex Lieberman (@businessbarista) talks about the mirage of corporate stability. Something he experienced during his time at Morgan Stanley, which he thought was a dream job. It turns out that job security isn’t that secure when your company goes through layoffs. Having a corporate job isn’t bad, but it should be noted that loyalty to a company is often a one-way street.

Send us an email and let us know what you think of the idea! [email protected]

#TheCrazyOnes #Startups #Entrepreneur
Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W
Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
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Follow Our Hosts!
Alex Lieberman (@businessbarista)
Jesse Pujji (@jspujji)

10 min
May 30, 2023I Started Another Business. It Was By Accident.
Episode 54: Alex Lieberman (@businessbarista) gives the latest update on his content agency that started with a tweet that resonated with so many founders. As the business is in its infancy, he shares his top priorities at this stage, taking lessons he’s learned from Morning Brew and other ventures. If you’re in the early stages of your startup, this is for you.
Links:
Alex's first content agency tweet

Timestamps:
(00:45): Intro
(06:09): Priority #1 - Create scalability
(08:03): Priority #2 - Build a team of ghost writers
(08:33): Priority #3 - Find a CEO
(10:30): Biggest hurdles

#TheCrazyOnes #Startups #Entrepreneur
Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W
Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew

Follow Our Hosts!
Alex Lieberman (@businessbarista)
Jesse Pujji (@jspujji)

Learn more about Shopify here: shopify.com/crazyones
Learn more about Validated here: http://bit.ly/ValidatedPodcast
Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones
Learn more about Mercury here: https://mercury.com/
20 min
May 25, 2023What is Measured Discomfort and Why Founders Need It
Episode 53: Alex Lieberman (@businessbarista) talks about being uncomfortable with being comfortable. Yup, that’s right. Sometimes being too comfortable can mean being complacent. Taking risks and stepping outside of your comfort zone can be scary but calculated discomfort can turn into fruitful opportunities and areas of growth. Founders, it’s time you seek measured discomfort.

Timestamps:
(00:49): Intro
(04:53): What is measured discomfort?

Links:
Alex Lieberman on LinkedIn: Found this puppy in my closet yesterday. It was my employee badge from… | 42 comments

Send us an email and let us know what you think of the idea! [email protected]

#TheCrazyOnes #Startups #Entrepreneur
Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W
Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew

Follow Our Hosts!
Alex Lieberman (@businessbarista)
Jesse Pujji (@jspujji)
9 min

About Founder's Journal

From the publisher's feed

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1…