John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez talk to Giancarlo Regni (https://www.instagram.com/realgstrength/), the owner and CEO of G-Strength Philly (https://g-strength.com/). From broke gym owner to making $200k/yr, Giancarlo shares how a rideshare gig turned into a lead machine, and a referral program that boosted his monthly revenue by $10,000.

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Show Notes:

(00:00) Introducing Giancarlo Regni

(2:47) Getting paid to get leads

(7:02) Moving from a bedroom to a facility

(10:32) Growing the business

(12:25) Opening the first location

(16:30) Evolving his model

(18:48) Packaging, pricing, and scaling

(26:05) Hiring & staffing locations

(30:12) Location economics and lessons learned

(35:24) Marketing and sales strategies

(38:57) Revenue per location

(41:31) Why are small group training models profitable?

(43:39) What's next for Giancarlo?

(46:15) Advice for those who want to start a gym

(47:49) The best referral campaign for gym owners

(51:30) Using social media, reviews, and SEO

(58:28) Where to go if you want to find Giancarlo