The Growth Game

From Stage Fright to Coaching Gold: Colin Boyd’s Path to Impactful Speaking


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In this episode of The Growth Game, Brie Grove and Colin Boyd delve into the transformative power of storytelling for personal and business growth. Colin is the go-to guy when you want your virtual and live presentation to get clients, and not just claps. He's advised the biggest names in the industry and has over 10,000 students in his programs. He's best known for his signature program: Sell From Stage Academy®, which helps coaches and course creators turn every presentation into a money-making machine.

Colin explains the key distinction between an origin story and a conversion story, emphasizing how the latter connects deeply with audiences and drives action. They highlight the importance of identifying a clear, compelling core idea as the foundation of effective messaging. Colin shares his personal breakthrough moment in public speaking, which opened doors to international opportunities and coaching success. The duo also caution against overwhelming audiences, instead advocating for simplicity and clarity in storytelling. The episode concludes with actionable tips on leveraging social media and crafting stories that resonate and inspire.

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Key Moments

1. Introduction to Storytelling and Its Impact (00:00:00 - 00:01:28)

Brie introduces Colin, emphasizing his expertise in storytelling for webinars and business growth, setting the stage for an in-depth discussion about crafting powerful stories.

2. The Power of a Conversion Story (00:02:18 - 00:03:54)

Colin explains the difference between an origin story and a conversion story, highlighting how a conversion story aligns with the audience’s core beliefs and inspires action.

3. A Transformative Speaking Experience (00:05:47 - 00:07:14)

Colin shares his breakthrough moment in public speaking, where one successful presentation led to a flood of coaching clients and international opportunities.

4. Finding Your Core Idea (00:08:38 - 00:09:02)

The discussion turns to the importance of identifying a clear, compelling core idea that becomes the foundation of one’s messaging and business strategy.

5. Avoiding Overwhelming Your Audience (00:18:00 - 00:19:00)

Colin discusses the concept of the “losing the sale line,” cautioning against overwhelming audiences with too much information too soon.

6. The Role of Social Media in Storytelling (00:26:41 - 00:28:21)

Colin and Brie delve into how social media platforms, particularly Instagram, can be used to share concise, engaging stories that resonate with followers.

7. Ending with Practical Tips (00:31:04 - 00:32:11)

Colin provides actionable advice for listeners, emphasizing the importance of crafting and refining their conversion stories for maximum impact.

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The Growth GameBy Brie Groves

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