People are increasingly looking to be proactive in supporting their health and are seeking functional foods. But what are functional foods exactly? In this episode, founder and CEO of functional food brand JOYA, Ruth Elnekave, along with Kate Taylor Martin, owner of superfood café nutbar, provide their insights on this rising product category.

In this episode you’ll hear:
2:00 - Kate’s journey to opening superfood café nutbar
6:30 - Ruth’s path to founding functional food brand JOYA
10:45 - What are functional foods?
12:45 - Functional foods you already have at home
14:45 - Medicinal mushrooms
16:30 - Matcha
17:00 - Fermented foods
17:50 - Can collagen be vegan?
19:00 - Are functional foods expensive?
26:20 - Misleading information about functional foods
32:00 - What are adaptogens?
36:30 - Is chocolate a functional food?
44:45 – Ruth and Kate’s top 3 functional foods

Topics Include:

High protein
Plant-based on a budget
Whole food plant based
Plant-based protein
Meal Prep
How to get protein without meat
Complete proteins
Inflammation
Iron rich foods
Do I need B12
Cheap vegan meals
Hormone Balance
Sunday meal prep
Picky eaters
Meat replacements
Egg substitute
Cheese alternative
Plant-based weight loss
Lose belly fat on plants
Fiber fueled
Microbiome
Probiotics
Weight loss
Gut health
Lower cholesterol naturally
Reverse heart disease
Blood pressure
Anti-aging
Longevity
Vegan muscle building
Pre-workout meals
Veganuary
Transitioning to plant-based
Beginner Guide
Budget friendly