Dr Yev (Marusenko) is back and we will discuss an array of things that could play a big part in your Amazon business from API's, fulfilment networks, attribution and why absolute data doesn't matter anymore for marketing optimisation. Yev focuses to help advanced brands scale through innovative software using external marketing and ad partnerships. He is without doubt one of the best brains in our community, highly regarded by his peers and moves the needle when it comes to innovation.