Mitch Russo is the CEO of MindfulGuidance. In 1985, he founded TimeSlips Corp, a software company he started from his garage. After exiting the company, he became independently wealthy at 42. From there, Mitch began BusinessBreakthroughs with Tony Robbins and the late Chet Holmes, where he was the President and CEO. Mitch is a two-time Inc. Magazine Entrepreneur of the Year nominee and author. His best-sellers include Power Tribes: How Certification Can Explode Your Business and The Invisible Organization: How Ingenious CEOs Are Creating Thriving, Virtual Companies.

In this episode…

To grow an online business, e-commerce entrepreneurs need to focus on three foolproof methods: increasing customer numbers, increasing the value of transactions, and increasing the frequency of transactions. 

Most e-commerce sellers pursue traditional advertising in the hope that it will raise brand awareness. But serial entrepreneur Mitch Russo advocates free advertising using PR methods such as podcast features, press releases, and news articles. However, don’t expect instant results — it could take 30 or more appearances to experience sales conversions. Growing a fanbase helps immensely with boosting transaction frequencies. Mitch recommends creating effective communications and content using platforms like YouTube, TikTok, and Instagram to build a loyal following. LinkedIn and email campaigns are also effective channels to reach your target audience.

In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mitch Russo, CEO of MindfulGuidance, talks about building profitable and scalable companies. Mitch shares strategies for increasing customer count and the value of transactions, leveraging free advertising to boost sales, and techniques for growing the frequency of purchases.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Hadley Designs
• Hadley Designs on Amazon
• Mitch Russo on LinkedIn
• Mitch Russo
• ClientFolio.io
• Profit Stacking Secrets free downloads 
• Power Tribes: How Certification Can Explode Your Business by Mitch Russo
• The Invisible Organization: How Ingenious CEOs Are Creating Thriving, Virtual Companies by Mitch Russo
• Profit Stacking Secrets: Explode Your Profits by Stacking Small Ideas With Simple Actions by Mitch Russo

Special Mention(s):

• Michael E. Gerber on LinkedIn
• The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Roland Frasier on LinkedIn
• Kevin King
• The Alchemist by Paulo Coelho
• Your Most Important Number: Increase Collaboration, Achieve Your Strategy, and Execute to Win by Lee Benson
• ChatGPT
• Notion

Related Episode(s):

• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm BreakthroughPodcast
• “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” with Roland Frasier on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast