Good With Money

Marketing yourself and attracting clients and customers is essential for the success of your side hustle. To effectively promote your side hustle, you need to leverage the lowest-hanging fruits by distilling your marketing to the essential need-to-dos to get the most opportunities. Marketing your side hustle ensures that your client can find you, give you money when they want to give it to you, and tell their friends about your product. With so much competition, so many ads, and so much information available, you want to ensure your side hustle is visible and with repeat visibility in order to penetrate your target customer's decision-making. Consistent, diligent efforts in marketing yourself and consistently delivering value to your clients and customers will be your pathway to long-term success in your side hustle.

Join your host, Emma Edwards, in episode three of the Side Hustle school mini-series as she shares strategies for marketing yourself and finding all those important paying clients and customers. We all want people to pay us for our products or services. Tune in and learn how to market yourself, make people aware of what you do, convince them to choose you, and hand over their money for your offer.

Episode Highlights:

• [00:01] Episode intro and what’s in for you today
• [02:10] What marketing our side hustle is all about   
• [02:55] How to build your side hustle marketing funnel 
• [05:07] Marketing strategies for the early stages of your side hustle
• [08:13] How to find and connect with your ideal clients through marketing
• [10:41] Optimizing your customers' pre and post-purchase experience 
• [14:31] Distilling your marketing to the essential to-dos to get the most opportunities 
• [17:46] Making your side hustle visible with repeated action to build traction
• [21:07] Wrap up and ending the show

Standout Quotes:

•  “Marketing is all about putting your product or service in front of your ideal customer or client, and building your relationship so that they know who you are and understand what you do.” - Emma [02:10]
• “When it comes to marketing your side hustle, visualizing it using marketing to move customers through the different phases can help you understand how to put yourself out there and what kind of messaging you can use to attract customers.” - Emma [03:35]
• “The early stages of marketing your side hustle can feel a bit scrappy because they are about gaining visibility and building traction: it’s getting yourself in front of your potential market, expressing your skills, services, and product, and capitalizing on opportunities to relate to them.” - Emma [05:10]
• “Distilling down your marketing into the essential to-dos and the lowest hanging fruit for your side hustles to get the most opportunities is about making sure clients and customers can give you their money when they want to give it to you, tell their friends about you and you are good at what you do.” - Emma [15:03]
• “You cannot be in the right place at the right time if you don't go anywhere; a lot of work and customers that you will attract will not be traceable as we often think; you need to show up over and over and show people what you do repeatedly before you push them through your funnel.” - Emma [16:46]

Stay Connected

Emma Edwards

Website: https://thebrokegeneration.com/?v=518f4a738816

Instagram: https://instagram.com/the.brokegeneration

See omnystudio.com/listener for privacy information.

Getting set up and off the ground with a Minimum Viable Product (MVP) is a pivotal phase in building a successful side hustle. The MVP is the initial version of a product that serves as a foundation upon which further enhancements are made. During this crucial stage, you have to identify the core features and functionalities essential to solving the target problem or meeting the target audience's specific needs. 

Join your host, Emma Edwards, in episode two of the Side Hustle School mini-series as she delves deeper into the art of creating your Minimum Viable Product (MVP) and getting set up and off the ground. She expounds on the five things you need to define your MVP, streamline your development process, and ensure that your side hustle takes off successfully. Emma's expertise and practical tips will give you invaluable insights into turning your innovative ideas into a tangible, market-ready product.

Don't miss this opportunity to kickstart your side hustle and turn your passion into a thriving venture!

Episode Highlights:

• [00:01] Episode intro and what’s in for you today
• [01:39] The acronym MVP; Minimum Viable Product  
• [03:07] Niching down and why it’s important for your MVP
• [04:34] The five things you need to define your MVP 
• [05:04] A brand or business identity
• [08:18] A clear product or service to sell 
• [11:04] A price your target audience can pay for  
• [14:57] A place where you can inform your audience about your product
• [18:10] A place where your audience can pay for your product 
• [19:51] Bonus add: Admin and Logistics
• [21:50] Wrap up and ending the show

Standout Quotes:

•  “A big part of being in business of any size is being able to spot and capitalise on opportunities, so going in with a minimum viable product that you intend to learn from and to tweak based on the market response is powerful.” - Emma [02:47]
• “When you are naming your business, do a quick trademark search to make sure you're not infringing someone else's trademark because it can cause you significant problems down the road.” - Emma [05:25]
• “Your price point, especially at MVP level, needs to feel comfortable above everything else.” - Emma [13:47]
• “MVP concept stretches beyond just the product or service that you are offering to your business as a whole.” - Emma [15:20]

Stay Connected

Emma Edwards

Website: https://thebrokegeneration.com/?v=518f4a738816

Instagram: https://instagram.com/the.brokegeneration

See omnystudio.com/listener for privacy information.

Welcome to the side hustle school miniseries! In episode one, we're diving into the foundations of what you're going to offer in your side hustle, and answer key questions to help you gain that all-important clarity on next steps.

When selecting, conceptualising, and refining your side hustle, strategic decisions around the "Who," "Why," and "What" are pivotal to ensure a commercial application upon launch. Identifying your target audience ("Who") and understanding their needs, preferences, and pain points to tailor your side hustle accordingly. The "Why," which is the reason behind your side hustle, necessitates a compelling rationale behind your venture. One that will resonate with your audience. Whether it's solving a problem, enhancing convenience, or offering a unique experience, a clear purpose will drive interest and engagement. The "What" pertains to the product or service you are offering, and it should be strategically designed, aligning with the experience you are delivering. By harmonising these elements, your side hustle can be tailored to meet your target audience's needs, answer their problems, and seize an opportunity, thus positioning it for a solid commercial application upon launch.  

Join your host, Emma Edwards, in episode one of the side hustle school mini-series as she shares more about deciding the why, the how, and the what of your side hustle. Learn how to get your side hustle dream off the ground, strategically position yourself for a strong commercial impact, and make sweet money out of it.

Episode Highlights:

• • [00:01] Episode intro and what’s in for you today
  • [01:56] What to expect from these five days 
  • [03:36] Treating your side hustle with the respect it deserves
  • [04:50] Getting clear on what your side hustle is all about 
  • [05:40] Deciding the #The What of your side hustle 
  • [06:53] Today's side hustle exercise for finding your side hustle idea
  • [11:04] Exploring the Who and Why of your side hustle idea 
  • [12:53] An example of how to identify your Who and Why
  • [16:54] Figuring the How and Where of your side hustle 
  • [19:34] Leveraging the experience you are offering to find the answers you need
  • [20:35] A quick recap and what to expect in episode two
  • [21:06] End

Standout Quotes:

•  “Your side hustle matters; your side gig is a real thing, and you are an absolute superhero for having one or thinking about starting one up.” - Emma [03:53]
• “Exploring your who and why will help you refine your offering so that it can have a strong commercial application when you launch it.” - Emma [11:21]
• “When you have an idea of why you are doing your side hustle, it can help you make decisions in the work that you are doing.” - Emma [12:02]
• “Thinking of your who, becoming them, and walking yourself through a potential process of them purchasing your product or hiring you can help you to design a platform from which to launch your side hustle in a way that is tailored to them.” - Emma [18:39]

Stay Connected

Emma Edwards

Website: https://thebrokegeneration.com/?v=518f4a738816

Instagram: https://instagram.com/the.brokegeneration

See omnystudio.com/listener for privacy information.

In this episode, I'm going solo to share some key areas of my finances that I’m working on at the moment, as I navigate full-time self-employment. This new phase has prompted me to reconsider my money mindset, as it’s no longer just my personal finances I have to consider, it’s also my businesses. I’m unpacking how easy it is to fall into the comparison trap, and discuss what I’m doing to manage my financial behaviour - my wardrobe freeze is still going strong, and it’s led to some unexpected revelations! I also talk about a recent unexpected expense that's testing my approach to scarcity and scarcity mindsets, and learning to separate practical solutions from emotional responses. I have so many thoughts and ideas swirling around at the moment, and I’ve found it’s essential to evolve my financial mindset to align with changing circumstances. Have a listen and let me know over on Instagram if you’ve had any recent mindset changes!

Episode highlights:

• Adapting to self-employment and shifting money beliefs, working hard doesn't always equate to making more money as when you’re self-employed,
• How I’m navigating financial ups and downs, highlighting the psychological toll of financial comparison and the need to find a balance between personal progress and external benchmarks,
• My current financial goals and challenges, such as saving for a honeymoon, upgrading our car, and managing my financial behaviour during busy periods.

Where to find The Broke Generation

Website: https://thebrokegeneration.com/?v=518f4a738816

Instagram: https://instagram.com/the.brokegeneration

TikTok: @the.brokegeneration 

Sign up to The Glue: the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe, where you’ll also get your free Financial Values workbook.

See omnystudio.com/listener for privacy information.

Hey everyone, welcome to this rustic AF episode of The Broke Generation Podcast where I basically record as though I'm leaving an unfiltered voice note in your Whatsapp. Okay, I edited out some coughs and sneezes, but otherwise it's a total brain dump, so, go easy on me!

In this chat I dive into the phenomenon that is GIRL MATH, and breakdown what I like about it, what I don't, and how it's affecting the conversation around women's finances. 

Highlights:

• Is Girl Math purchase assessment, or just justification?
• Men and women both treat themselves – but is that where the similarities end?
• Women's purchase decisions are inherently different than men's, but not because we're frivolous.
• Why we need to learn to SPEND money as well as save it, invest it and earn it – and why this bit is so commonly missed out of financial education.
• A new set of criteria to replace Girl Math that can actually help you make better decisions.

Mentioned in this episode:

My Financial Values workbook. Grab your free copy by signing up to my weekly newsletter, The Glue. Head to www.thebrokegeneration.com/subscribe to sign up for free.

See omnystudio.com/listener for privacy information.

In this episode, I had the pleasure of chatting with corporate development and communication consultant Annie McCubbin. Annie’s work centres on exploring the intersections of critical thinking, and decision-making, and their role in protecting our lives from unnecessary conflict and self-sabotage.

Annie sheds light on the fascinating ways our minds work and how narratives can often outweigh facts. We delve into topics like confirmation bias, illusion of transparency, and spotlight effect—common pitfalls in decision-making. The episode also addresses why even seemingly 'smart women' fall for wellness trends and MLMs (multi-level marketing schemes).

This conversation was an eye-opening journey into understanding the complexities of human thought processes and the importance of critical thinking in our (mis)information-rich and marketing-driven world. 

Annie has also written two fantastic books; "Why Smart Women Make Bad Decisions" and "Why Smart Women Buy the Lies." You can find links on where to buy them below.

Episode highlights:

• The importance of critical thinking and the need to question our own thought processes, so we can be aware of biases.
• Brush up on some psychological lingo, like the spotlight effect and illusion of transparency. These concepts highlight how people tend to overestimate how much others notice or care about their behaviour or emotions.
• How external factors shape opportunities, and the importance of not only acknowledging privilege, but also plain ol’ luck!

We make most of our decisions in the limbic system part of our brains, and then we post rationalise them. So intelligence and high intelligence is absolutely no protection against being vulnerable to being lied to, scammed, tricked, duped any of it.
Annie [08:11]

The reason I put women in the title [of my books] is that I think that women are very much given the message that their intuition is king or queen and that whatever they're intuitively feeling must be right, because somehow it's some repository of deep spiritual truth. And I categorically disagree with that.
Annie [08:35]

Narratives have much more impact on the brain than facts. We grow up with stories. It's how we calibrate the world. How we understand things is through stories.
Annie [15:37]

Where to find Annie McCubbin

Website: https://anniemccubbin.com/ 

Buy Annie’s book through her website for a signed copy: https://coup.college/product/why-smart-women-make-bad-decisions/ & https://coup.college/product/why-smart-women-buy-the-lies/

Where to find The Broke Generation

Website: https://thebrokegeneration.com/?v=518f4a738816

Instagram: https://instagram.com/the.brokegeneration

TikTok: @the.brokegeneration 

Sign up to The Glue: the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe, where you’ll also get your free Financial Values workbook.

Beyond the Self, by Africa Brooke is a podcast mentioned during the show: https://africabrooke.com/podcast

See omnystudio.com/listener for privacy information.

In this solo episode, I reflect on the "sliding doors” moments that shaped the course of my life. From last-minute university decisions, to an offhand comment from a dissertation tutor, I unpack how these choices led me down a career path I hadn’t considered. Fast forward to a lucrative job offer, which promised financial success and growth within a startup. Despite the allure, I listened to my gut and declined, opting to focus on my freelancing and passion project, The Broke Generation. 

It’s easy to get caught up in thinking about how different my life could be if I had made different decisions along the way, but it’s also crucial to look back and celebrate the moments that led to the career I have now. So… what’s your “sliding door” moment? Let me know over on my Instagram, and we can continue our conversation over there!

Episode highlights:

• How my last-minute decision to attend a local university led to living with unexpected housemates, including my future husband's best friend.
• A comment from my tutor about my writing talent gave me the confidence to explore copywriting as a career path.
• Rejecting a high-paying job offer to focus on my freelancing and my passion project, The Broke Generation, kickstarted my journey as a successful entrepreneur.
• Embarking on the podcast venture created new friendships, connections, and a platform that significantly shaped my life and career.

I didn't know I was good at writing. I always knew I liked writing and I knew that I always wanted extra paper in exams because I had so much to say. But if [my tutor] hadn't said that [I was a good writer], I never would have entertained the idea of writing being a career for me.
Emma [16:43]

I saw myself wanting to work for myself, and I saw something in The Broke Generation.
Emma [22:32]

Where to find The Broke Generation
Website: https://thebrokegeneration.com/?v=518f4a738816

Instagram: https://instagram.com/the.brokegeneration

TikTok: @the.brokegeneration 

Interested in other choices I made that led to The Broke Generation? Check out my other podcast, Broke Business: https://thebrokegeneration.com/broke-business-podcast/

Sign up to The Glue: the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe, where you’ll also get your free Financial Values workbook.

See omnystudio.com/listener for privacy information.

How to sell yourself an employer, with Tanaz Byramji

Get ready for an info-packed chat with career expert Tanaz Byramji! In this episode, Tanaz dishes out advice all about one of the scarier parts of being an adult - job hunting! We’re discussing how to take a purpose-driven approach to job hunting and application strategies that can help you land your next job!

Tanaz will show you how to boost your application game, and improve your chances of nailing that next interview. From crafting effective resumes and eye-catching cover letters, Tanaz explains how you can tailor each application, utilise storytelling techniques, and showcase the unique value you can bring to a role.

Learn how to develop the confidence to apply for roles, even when you don’t meet 100% of the criteria, and also how to spot when that dream job might not actually be what you want.

Episode Highlights:

• Understanding your value proposition, identify your skills, experience, and knowledge and demonstrate how they align with the job requirements.
• Continuously working on your career and developing your skills, by staying open to learning, and seeking opportunities for growth, you can proactively shape your career path.
• Tailoring resumes and cover letters for each opportunity. By addressing specific requirements and demonstrating alignment with the employer's needs, you can stand out from the competition!

“What’s come out of [the pandemic] is an increased awareness and appreciation, first and foremost of work life balance and flexibility.”
Tanaz [16:21]  

“The idea of considering yourself an asset that you need to sell is really confronting. But what is essential to understand is that in the world of work and employment, employees are a product or service, whereas employers are the consumer of that product or service.”
Tanaz [24:36]

“I've been in businesses where the culture hasn't been a good fit, and I think sometimes that can happen if you just kind of zoom through the hiring process… sometimes it can end up being a bad fit”
Emma [33:20]

Where to find Tanaz Byramji
LinkedIn: www.linkedin.com/in/tanazb
Successful Resumes Australia: https://www.successfulresume.com.au/tanaz-byramji/

Where to find The Broke Generation

Website: https://thebrokegeneration.com/?v=518f4a738816

Instagram: https://instagram.com/the.brokegeneration

TikTok: @the.brokegeneration 

Sign up to The Glue: the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe, where you’ll also get your free Financial Values workbook.

See omnystudio.com/listener for privacy information.

This episode I’m joined by Business and Manifestation Coach Kira Matthews, together we demystify the woo-woo and embrace the practical power of manifestation, uncovering its impact on your financial journey. Kira shares her personal transformation journey, and how overcoming self-limiting beliefs, and embracing abundance helped to create her dream life. We also discuss her ‘90-day model’, and the significance of setting time-bound and actionable goals, along with the (sometimes essential) role of failure in the process!

The key to manifestation, when it comes to finance, is shifting our relationship with money and understanding that it's neutral; we give it meaning. By working on our mindset, embracing abundance, and taking inspired action, we can manifest a positive financial reality. By integrating mindset, belief, and action into our everyday lives, we can be empowered to create the life we desire and achieve financial success.

Highlights

• The importance of approaching manifestation with a practical and logical mindset rather than getting caught up in the mystical or "woo-woo" aspects often associated with it.
• A 90 day approach to goal setting, to avoid feeling overwhelmed and ensure a higher likelihood of achieving the desired outcomes within a practical timeline.
• How to channel the principles of manifestation even as a non-believer, and not limited to a particular belief system.

Where to find Kira

Instagram: @kirathebold

Website: https://www.kiramatthews.com/

No Room For Doubt Podcast: https://www.kiramatthews.com/podcast

Where to find The Broke Generation

Website: https://thebrokegeneration.com/?v=518f4a738816

Instagram: https://instagram.com/the.brokegeneration

TikTok: @the.brokegeneration 

Sign up to The Glue: the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe, where you’ll also get your free Financial Values workbook.

See omnystudio.com/listener for privacy information.

This week, I have the pleasure of chatting with Emma Wilson, the 1st and only Turning 30 Coach, about how to embrace this transformative decade without succumbing to societal pressures or being let down by the narratives we tell ourselves.

During our conversation, we delve into common fears and anxieties about approaching 30, especially the struggles women face as they age. Whether it's the pressure to achieve relationship milestones or the looming threat of the 'biological clock,' Emma provides practical strategies to tackle these issues. 

Emma debunks the idea that success should be measured by a predetermined checklist or compared to others' achievements. Instead, she encourages crafting our own vision of success by aligning our passions and values. Whether it's in our careers, relationships, or personal pursuits, embracing our individuality is the key to genuine happiness.

Regardless of whether you're approaching your 30s or already navigating through them, this is an episode not to miss!

Episode highlights:

• Embracing non-traditional career paths and exploring new opportunities
• How to make informed financial decisions and work towards long-term goals, by critically assessing your wants versus needs.
• Finding growth and transformation in facing uncomfortable situations.

If you’re thinking “Oh, I don’t know what to do” or “I’m too scared of failing to leave my job”… Just ask yourself; If you knew it would all work out in the end, what would you do next?

Your 30's get to be whatever you want them to be, but it doesn't just happen to you, you can't just sit back and wait. You have to take control.

Where to find Emma Wilson

Website: https://www.turning30coach.com/

Instagram: https://www.instagram.com/turning30coach/

Turning 30 Podcast: https://www.turning30coach.com/podcast

Where to find The Broke Generation

Website: https://thebrokegeneration.com/?v=518f4a738816

Instagram: https://instagram.com/the.brokegeneration

TikTok: @the.brokegeneration 

Sign up to The Glue: the weekly money psychology and mindset newsletter www.thebrokegeneration.com/subscribe, where you’ll also get your free Financial Values workbook.

See omnystudio.com/listener for privacy information.