Google Adwords can get very tricky for small to medium size businesses. In this podcast, I am joined by Ilana Wechsler as she discusses her vast experience with Adwords and how exactly can businesses take advantage of cost-per-click campaigns.

To enlighten our listeners out there, cost-per-click marketing is a strategy within Google that allows businesses to bid on high-traffic keywords. Google makes its earning by charging any website who bids on that keyword everytime the paid ad gets a click.

In this podcast, we use the keyword 'plumber sydney'. We discuss how the bid for this particular keyword exploded into $50 per click which just absolutely makes no sense for start-up businesses to invest on.

"You need to nurture those existing customers because they're the ones who are most likely to come back and refer you to people."

Despite being an expert in Google Adwords, Ilana emphasizes the true value of repeat customers. It is no secret that paid ads can increase the onpour of leads into your business.

However, being able to take care of your existing pool of customers might just take things to the next level.

As we wrapped off this insightful episode, Ilana mentions the importance of efficient location targeting when it comes to paid ads. According to her, it pays to create that extra layer of filter by specifically exculding locations you would not want to get reached by your ads.

Are you excited to learn more about this? Listen to this podcast today and scroll down to the bottom part of this page for a transcription guide.

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