Grow Your Clinic

Managing a clinic business isn’t easy - we all know that. We don’t only manage the financial aspect of the business, we also take care of the people aspect, the relationship aspect, and it demands a level of business maturity and continued learning as a leader. Take it from our guest this week, clinic owner, osteopath, and business mentor Shane Bennett.

Despite the challenges and hard lessons he’s learned along the way, Shane was able to thrive and grow his clinic into a now multidisciplinary clinic, servicing more people than ever and providing jobs for people. And through his experience, he has also become a mentor and inspiration to other clinic owners.

In this episode, Shane shares his experience in starting and growing his business, and also talks about the key factors that drove his business to success.

Check out the full episode to learn more!

SHOW NOTES

• [0:01:25.3]  Rapid fire questions: reading list, who inspires you, childhood aspirations, mott you live by
• [0:05:32.1]  What inspired Shane to be an osteopath and starting his own business
• [0:07:27.1]  Transitioning from being a fresh graduate to becoming a clinic owner
• [0:12:55.0]  What factors contributed to the growth of Shane’s business
• [0:16:48.2]  What Shane’s week looks like as a clinic owner, clinician, and a business mentor at Clinic Mastery
• [0:19:03.4]  Biggest growth drivers for Shane’s clinic
• [0:25:39.4]  How the Clinic Mastery Business Academy can help your business and personal growth

QUOTES

“Running a business is entirely different from being a clinician.”

MENTIONS

• The Experience Economy by Joseph Pine II (book)
• Kat Cole (LinkedIn)

CONNECT WITH SHANE

• Beyond Clinics
• LinkedIn

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher.

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• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

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We all know that nowadays, people are stuck at home, in quarantine, looking for productive ways to spend their day. How about hosting an online event, such as a Q&A, for your followers?

In this episode, Marcus Pearce, Founder of Exceptional Life Blueprint and CEO of The Wellness Couch, hops on our podcast to share his expertise on running events - whether that’s an online or public event. He also shares some wisdom on how to avoid burnout while running an event.

If you want to learn more, check out the full episode!

SHOW NOTES

• [0:01:44.9]  Rapid-fire questions: reading list, who inspires you, childhood aspirations, motto you live by
• [0:06:59.7]  How Marcus ended up becoming a media and events consultant for health professionals
• [0:10:32.8]  Common mistakes made when hosting an event
• [0:14:22.5]  What it’s like to run a small event vs. a large-scale event
• [0:17:34.8]  Ways to prevent burnout while running an event, eight key areas to look out for to keep you in tip top shape
• [0:20:36.2]  Hierarchy of needs (for health professionals)
• [0:28:21.2]  Why you should do what you love
• [0:29:33.5]  Connect with Marcus

MENTIONS

• The Barefoot Surgeon by Ali Gripper (book)
• 100 Not Out (podcast)

CONNECT WITH MARCUS

• Site
• LinkedIn
• Facebook
• Twitter
• Instagram

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher.

We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In one of his essays published in 1996, Bill Gates wrote the famous phrase, “Content is King.” He believed that the most important thing the Internet has given us is access to information. This rings true to this current day and age where we get almost all of our information from the Internet - whether that’s the news, the latest memes, or what our friend’s been up to lately.

And in this episode, Brett and Jack talks about why it’s almost imperative for a business to create online content, how content creation and content marketing can impact businesses, and how to get started with content creation.

Brett also shares his expertise on podcasting and how his company, Help Me Leverage, helps business owners realize their content marketing goals, establishing them as trusted voices in their own niches.

Want to learn more? Check out the full episode

SHOW NOTES

• [0:01:13.8]  Rapid fire questions: reading list, who inspires you, childhood aspirations, motto you live by
• [0:03:57.2]  How Brett got into marketing
• [0:05:44.4]  About Help Me Leverage
• [0:07:45.4]  How to be a person of authority in your niche
• [0:09:00.1]  Experience as an advantage in establishing authority
• [0:12:15.3]  Where to Start: Building your voice and authority online
• [0:13:39.2]  Why online content works in building authority
• [0:16:03.3]  Tips to get more people to notice you and your business
• [0:17:51.6]  Some tips on repurposing content
• [0:19:46.3]  Why podcasting is a great way to getting started with content
• [0:21:22.2]  How your connections can position you as a person of authority
• [0:22:31.5]  Get to know more about Brett and what he does

MENTIONS

• The Middle Finger Project by Ash Ambirge (book)
• Atomic Habits by James Clear (book)
• Ancient Wisdom for Modern Health with Mark Bunn (podcast)

CONNECT WITH BRETT

• Help Me Leverage (site)
• LinkedIn

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher.

We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Numbers can be a paralyzing thing, especially when there’s too much data to analyze and look out for. But you don’t really need to track everything.

Cullen Brugman from Dashboard Magic shares to us how we can get better at reading our dashboard, how we can avoid analysis paralysis, and what metrics you should really be paying attention to - everything else is a distraction.

SHOW NOTES

• [0:02:28.1]  Rapid-fire questions: reading list, who inspires you, childhood inspiration, motto you live by
• [0:06:09.7]  Where did Cullen’s passion for data and statistics come from?
• [0:08:11.0]  Founding Dashboard Magic
• [0:09:50.0]  Why dashboards alone isn’t the answer
• [0:12:28.9]  What is a ‘dashboard’?
• [0:13:48.5]  Why look at multiple metrics instead of just one metric?
• [0:14:44.2]  How to get better with reading your dashboards
• [0:16:13.5]  Tracking and measuring what matters
• [0:17:17.2]  Are dashboards automatable?
• [0:18:45.9]  How to improve with tracking your dashboards
• [0:23:55.3]  Get to know more about dashboarding

MENTIONS

• Dashboard Magic
• Objectives and Key Results (book)

CONNECT WITH CULLEN

• LinkedIn

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher.

We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, we chat with Dr. Paul Hermann who is a speaker, lecturer, and Founder of Stay Tuned Sports Medicine. Paul shares to us some of the practical steps he takes to help him and his team become the best version of themselves, ultimately giving their best service to their clients.

Paul also talks about the foundation he supports, which is the Borneo Orangutan Survival Foundation, and shares how we, as clinic owners, can make a difference through our business.

SHOW NOTES

• [0:02:38.4]  Why Paul decided to help orangutans
• [0:07:19.3]  “Everyone deserves to feel good…” - Paul explains his business motto
• [0:09:19.4]  Implementing a system that reflects your core values
• [0:12:14.7]  What are “collaborative care” meetings and how are they done?
• [0:14:49.3]  Paul’s structure for mentoring of team members
• [0:16:19.0]  Paul’s induction process for new team members, using an induction booklet
• [0:20:49.7]  Biggest lesson Paul has learned from being a clinic owner
• [0:23:29.2]  How to become the best version of himself
• [0:28:22.0]  How Paul avoids burnout
• [0:31:59.4]  Connect with Paul

MENTIONS

• Stay Tuned Sports Medicine
• Borneo Orangutan Survival Foundation

CONNECT WITH PAUL

• LinkedIn

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher.

We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Today on the podcast, Jack and Ben talks about three businesses that have won over their clients. One is Ben’s experience at the Loose Caboose Cafe, how The Ritz-Carlton won the internet over with their adorable lost and found letter, and how an Indian restaurant managed to turn a negative customer experience into a positive one after a call.

It’s an amazing episode. Make sure to check it out!

QUOTES

“There is no right or wrong; the only ‘wrong’ is to do nothing.”

MENTIONS

• Floozy Coffee Roasters
• Loose Caboose Cafe
• Frank Green
• The Ritz-Carlton Viral Story (Joshie the Teddy Bear)

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher.

We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

This week, we’ll be learning profit-first strategies, managing business expenses, and more from none other than the author of Profit First himself, Mike Michalowicz.

Mike is the Founder of Profit First Professionals and the Co-Founder of Provendus Group. He also authored The Pumpkin Plan and Clockwork, which are favorites among businesspeople. Mike also has a new book coming up titled Fix This Next which will surely be worth your time to read.

This episode is just a gold mine of wisdom for anyone looking to improve their profits while creating an impact. We hope you enjoy this episode!

SHOW NOTES 

• [0:01:21.1]  Mike’s favorite among all his book
• [0:01:51.3]  Rapid-fire questions: what he’s currently reading, people who inspires Mike, childhood aspirations, favorite motto
• [0:05:14.8]  From working at a computer store to becoming an entrepreneur/author today
• [0:07:57.8]  Why your health is of utmost importance
• [0:09:07.2]  What Fix This Next is about (Mike’s new book)
• [0:10:54.2]  5 Levels of Business Needs: Sales, Profit, Order, Impact, and Legacy
• [0:13:04.5]  Breaking down the Profit-First strategy
• [0:15:34.9]  Making sure that each expense has a corresponding ROI
• [0:17:29.9]  How to make your business run itself
• [0:19:33.3]  Mike explains the “Queen Bee Role (QBR)” concept
• [0:20:47.9]  Action steps for clinic owners
• [0:23:33.9]  Steps you can take to make an impact
• [0:25:15.5]  How can we leave a legacy?
• [0:28:04.2]  What role does a mentor play in helping businesses?
• [0:29:32.8]  Know more about Mike and all his books

QUOTES

“When we’re comfortable, we could be of greatest service to others.”

MENTIONS

• Talking to Strangers by Malcolm Gladwell (book)
• Extreme Ownership by Jocko Willink (book)

MIKE’S BOOKS

• The Pumpkin Plan
• Profit First
• Clockwork
• Fix This Next (new book)

CONNECT WITH MIKE

• LinkedIn
• Website

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher.

We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, Sarah Bartholomeusz from You Legal gives us an A to Z guide on the different kinds of documents every practice owner must know and have. She also talks about different policies and licenses that are relevant to clinic owners, and how you can easily resolve disputes by preparing legal documents in advance.

There’s definitely a lot to learn in this episode. Make sure you don’t miss it!

SHOW NOTES 

• [0:01:24.3]  Rapid-fire questions: reading list, who inspires you, childhood aspirations, motto you live by
• [0:07:05.1]  Legal documents and policies clinic owners must be aware about
• [0:08:51.8]  Documents needed to secure structures (partnerships, trusts, company, etc.)
• [0:09:25.0]  Why it’s important to review policies, procedures, agreements, etc.
• [0:10:08.7]  Documents needed for your team
• [0:10:54.6]  Shareholder’s agreement and documents clinic owners need
• [0:14:48.5]  Protecting your patients: privacy policies, data breach notifications, consent forms, confidentiality agreements, etc.
• [0:17:12.5]  Sarah’s thoughts on downloading document templates in Google
• [0:17:52.0]  Does the Cookie Policy fall under Privacy Policies?
• [0:18:48.9]  Documents that secure your profits
• [0:23:37.2]  Run down of all the documents discussed
• [0:24:47.9]  License to Occupy VS. Sub-lease
• [0:25:04.1]  Intellectual Property License
• [0:25:22.4]  Social Media Policies
• [0:25:36.6]  Having an annual review process
• [0:27:18.6]  Connect with Sarah

MENTIONS

• Monash’s Masterpiece by Peter Fitzsimons (book)
• The Shock Doctrine by Naomi Kline (book)
• Harvee Pene

CONNECT WITH SARAH

• LinkedIn
• Accountants On Purpose (book)
• You Legal (website)

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher.

We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Here at Clinic Mastery, we are always looking for new and effective ways of doing things. And so in this episode, we are going to explore a web platform called Oncord, which is an all-in-one content management system for your business.

Joel Campbell, the Co-Founder and COO of Oncord, joins us in this episode to talk about their impressive web platform and also, to talk about social media marketing, personalized online experiences, list building, web integrations, and so much more.

There’s definitely a lot to learn in this episode. Make sure you don’t miss it!

SHOW NOTES 

• [0:01:33.1]  Rapid-fire questions: reading list, who inspires you, childhood aspirations, motto you live by
• [0:04:28.3]  How Joel became the COO of Oncord
• [0:07:03.3]  The downsides of having multiple web service subscriptions and why it’s beneficial to have an all-in-one web platform for all your business’ needs
• [0:08:15.9]  How clients can benefit from web platforms with bundled services
• [0:09:39.8]  More ways to improve client experience
• [0:11:15.3]  Some website don’ts
• [0:12:20.6]  Joel’s thoughts on personalized online experiences such as live chat
• [0:13:12.5]  How important is social media marketing?
• [0:15:46.6]  How to effectively build a list of prospect clients (without using a lead magnet)
• [0:17:52.8]  How integration works for Oncord
• [0:19:11.8]  Benefits of allowing your website to “talk” to your accounting software
• [0:20:47.2]  The best contact medium for different kinds of clients
• [0:23:04.6]  What makes Oncord AMAZING
• [0:24:53.7]  Parting words of wisdom
• [0:26:05.4]  Get to know more about Oncord

MENTIONS

• Adcreep by Mark Bartholomew (book)
• Seth Godin (podcast)
• Oncord (website)

CONNECT WITH JOEL

• LinkedIn

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher.

We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode of the podcast, we hang out with Peter Birch who is the host of The Talking HealthTech Podcast. Peter gets us up to date with the latest tech innovations in the healthcare space and explains how tech can improve our systems and the experience we provide for our clients.

He also gives us some advice on how we can introduce new technologies to our staff and practitioners.

SHOW NOTES 

• [0:02:10.7]  Rapid-fire questions: Reading list, who inspires you, childhood aspirations, motto you live by
• [0:06:16.1]  From wanting to be a lawyer to venturing into the health tech space
• [0:12:57.9]  What inspired Peter to start The Talking HealthTech Podcast, best episodes from the podcast for first time listeners
• [0:16:33.7]  Trends in tech and healthcare in Australia
• [0:20:42.6]  The use of Artificial Intelligence in healthcare, defining AI and different types of AI
• [0:23:46.7]  How tech can improve client experience
• [0:25:29.4]  How to introduce new tech to staff and practitioners
• [0:27:42.0]  Connect with Peter and listen to his podcast

MENTIONS

• The HS Health Tech Podcast with Dr. James Somauroo (podcast)
• Digital Health Today (podcast)
• The Top with Nathan Latka (podcast)
• Scott Farquhar, Co-Founder of Atlassian
• Mike Cannon-Brookes, CEO of Atlassian
• Melanie Perkins, CEO of Canva
• Talking HealthTech Podcast

CONNECT WITH PETER

• LinkedIn

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher.

We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!