Welcome to episode 307 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes Ed Levy, creator of I Love My PI Lawyer—a curated client-gifting and referral system for personal injury firms. After two decades in promotional marketing for brands like Porsche, Gallo Wines, and major agencies, Ed spotted a gap: PI firms were under-leveraging their happiest audience. His program turns thoughtful, high-perceived-value gifts into stronger relationships, better reviews, and consistent referrals, without looking like advertising. What you'll learn about in this episode: 1. Client Gifting That Actually Moves the Needle - Why gifts must feel personal (not promo) to change client attitudes - How "high perceived value" (typically $25–$35+) beats swag every time 2. Timing & Touchpoints Across the Case - Best moments to gift: onboarding, mid-case, and 30–60 days post-settlement - How mid-case gifting calms nerves and post-settlement gifting says "not forgotten" 3. Design, Messaging & Differentiation - Crafting firm-specific designs and note cards that tell why this gift was chosen - Removing calls-to-action so the gift strengthens trust (not sells) 4. Execution Without the Headaches - Creative, production, warehousing, and weekly fulfillment handled for you - Practical ranges with glassware, blankets, tech, and more 5. ROI, Referrals & Ethics Nuance - How a 1–3% referral lift can pay for the entire program - Ideas for past-client/referrer tiers—plus watching state-bar rules on gifts Resources: Website: edventurepromotions.com/ilovemypilawyer LinkedIn: linkedin.com/in/edlevy Instagram: https://www.instagram.com/ilovemypilawyer/ Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo: www.pilmma.org/ai-for-pi-expo