Gym Business - Business for Unicorns Podcast

Gym Business - Business for Unicorns Podcast

By Michael KeelerBusinessHealth & Fitness
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Gym Business - Business for Unicorns Podcast episodes

  • Episode 532: Future of Fitness: Our Manifesto for a Better Industry with Mark Fisher

    Today's episode is sponsored by Gymsupps. Gymsupps helps gyms and fitness facilities grow supplemental revenue with premium products, private-label options, and simple done-for-you retail systems, with no minimum orders and high profit margins. They also provide education and support tools to make supplement sales easier for your team. To learn more, visit gymsupps.com.

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    37 min
  • Episode 531: How One Gym Owner Cut Attrition from 8% to Under 2% with Jeremy Ellis

    Today's episode is sponsored by InBody.

    InBody's body composition analyzers help gyms accurately measure muscle, fat, and overall body composition - not just weight and BMI. By replacing guesswork with objective data, InBody helps owners and coaches make better decisions around assessments, retention, and member progress.

    To see how gyms use InBody to create clearer conversations and more predictable growth, visit inbodyusa.com.

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    25 min
  • Episode 530: How do you know when you're ready for Location #2?

    Today's episode is sponsored by Numberwise.

    Numberwise is an accounting firm that specializes in the fitness industry. They understand the unique challenges of memberships, payroll, seasonal cash flow, and growth decisions. If you don't know your numbers, how do you know if your business is getting stronger? You can start measuring your financial fitness and build with confidence at BecomeNumberwise.com.

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    27 min
  • Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff

    To learn more about Gym Member Machine or to claim the special offer, go to gymmembermachine.com and mention the BFU podcast.

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    37 min
  • Episode 528: Is Your Business Model Maturing With Your Client Avatar?

    This episode is brought to you by PushPress, an AI-powered gym management platform built for owners who actually run their gym like a business. They bring everything into one place — billing, scheduling, lead management, marketing automation, websites, and member training — so you spend less time juggling software and more time growing your gym. They are offering Business for Unicorns members 30% off PushPress Core and 30% off Grow, their marketing CRM built specifically for gyms. Head to the link in our show notes or mention that you are BFU member when you meet with the team: https://www.pushpress.com/offer/business-for-unicorns-pushpress-2026

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    22 min
  • Episode 527: How Stephen Ross Grew Revenue 47% by Getting Off the Training Floor

    Get our Best Offers for your Gym in 2026 HERE.

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    26 min
  • Episode 525: Freeze Policies: The Unsexy Rule That Matters with Mark Fisher

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    21 min
  • Episode 524: Is AI About to Change the Gym Industry? with Mark Fisher

    Want the replay of The AI Playbook for Gym Owners? Grab it HERE.

    *************************************

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    28 min
  • Episode 523: Our BEST Tools for Managing Staff Performance with Ben Pickard

    This episode is sponsored by Kilo.

    Want a clearer way to run your gym?

    See why so many BFU gyms use Kilo HERE.

    *************************************

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    31 min

About Gym Business - Business for Unicorns Podcast

From the publisher's feed

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.

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