Gym World Worldwide

Mateo Lopez dives in deep with Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) to discuss Mark's own super successful fit biz: Mark Fisher Fitness (https://markfisherfitness.com/)

What is Mark Fisher Fitness MFF? (2:55)

Getting snatched in a 6-week program (6:52)

Mark discusses the ups and downs of revenue from the 6-week challenge (10:10)

Charing premium prices for a premium experience (12:09)

Making millions by providing value (19:06)

What gym owners should think about according to MFF (26:26)

How MFF gets people to come into the gym (30:52)

There's a way to be persistent and not be annoying (34:00) 

Getting people to sign up for free offers (38:12)

Why it's important to understand the sales process (44:27)

Selling a high-ticket program (47:52)

Awesome trainers in your gym matter (50:02)

The most common problem people are coming to MFF (51:23)

The best way to do email marketing (56:21)

Using ChatGPT to write content (1:02:06)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Nick Page (https://www.instagram.com/nickpage_ttp/?hl=en), the owner & founder of The Trainer Page, about undervalued Instagram strategies that help him generate over $15k/mo.

Introducing Nick Page (0:35)

How Nick's business evolved (1:09)

Nick talks Instagram strategies (7:16)

Just DM your followers and take action (12:03)

How do you get people to follow you? (18:36)

Why running a contest is effective when done right (21:07)

Instagram will stop you at some point (26:32)

The importance of having social proof & a social presence (29:29)

How do you come up with post ideas? (33:01)

Getting more leads on social (40:10)

How do you manage all the leads? (47:29)

What kind of reply rate should a gym owner be expecting? (51:08)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Jack Wheeler (https://www.instagram.com/360fitnesspt/?hl=en), the founder, CEO and co-owner of 360 Fitness Personal Training.

Introducing Jack Wheeler (0:30)

Running a 7-figure gym that makes $100k/mo (2:29)

Jack’s VIP shake program (6:44)

Sales numbers per month (14:01)

Social proof on all sides of the gym (20:19)

Why Jack’s Facebook Ads work so well (30:10)

Jack explains his marketing process to get leads (38:18)

How to use social proof photos as a part of your ads (48:34)

Jack talks conversion rates & client retention (57:02)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) discuss LifeTime Fitness’s transformation and a viral gym that claims to be “the best gym in the f***ing world.” 

LifeTime Fitness increases prices (0:50)

LifeTime’s dynamic pricing (3:45)

How gym owners should price their services (9:20)

Why do people pay $300/mo to workout LifeTime (13:15) 

LifeTime’s pickleball strategy (17:18)

What gym owners can learn from Lifetime (24:00)

The greatest gym in the f***ing world (27:08)

Fusion Gym’s big opening  (31:08)

Fusion Gym’s response (33:30)

 Fusion Gym expands to the fitness capital of the world (40:35)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dani & Jason Brown about building a massive coaching business via Instagram.

Introducing Dani & Jason Brown (0:40)

What is the Conjugate Method? (5:38)

Selling a programming business? (12:00)

Selling $250k in online programs (15:33)

Jason’s advice for building an online training business (22:56)

Growing a 50k-person Instagram following (25:22)

Instagram tactics (29:30)

Jason’s core offer (35:30)

Jason’s epic Garage Gym (42:39)

Rating TikTok Garage Gyms (44:37)

The best powerlifting gym in Boston (48:38)

Being a garage gym consultant for rich people (55:20)

Overrated or underrated:

Ice baths (59:56)

The sumo deadlift high pull (1:02:19)

Greens powder (1:08:39)

Natty or not content (1:11:12)

Fasted cardio (1:18:19)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) discuss a viral gym that claims to be “the best gym in the f***ing world.”

The best gym in the f***ing world (0:42)

The front man for the best gym in the f***ing world (9:05)

The economics for the best gym in the f***ing world (17:07)

Financing the best gym in the f***ing world (23:19)

The business plan for the best gym in the f***ing world (26:02)

Takeaways for gym owners (35:43)

Kilo gym management software tattoos (36:15)

Selecting a profitable niche in fitness (39:10)

The Glute Guy (39:55)

Knees Over Toes Guy (48:55)

The Vertical Jump Guy (52:20)

Metal Workout (59:40)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dan Trink and Kyle Fields, the co-founders of The Fort NYC, about how they use social media to make $350k/mo from their gyms.   

Writing vs. video content for fit pros (6:36)  

How fitness influencers actually get in shape (14:05)  

Reacting to Joel Seedman (17:10)  

The Fort’s social strategy (21:08)  

The Fort’s content rhythm (29:19)  

How to produce high-quality content (33:18)  

How CrossFit gyms are changing their business model  (40:52)  

Podcasting for gyms (45:04)  

Lead costs (48:43)  

The importance of focus when creating content (57:00)  

Red light therapy (59:38) 

Influencer gyms (1:04:59)  

Fitness in the metaverse (1:10:39)  

Cold plunges (1:17:16)

John Franklin (https://twitter.com/JohnIsBuilding) and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about the business of fitness with Pete Dupuis (https://www.instagram.com/pete_dupuis/), the co-founder of Cressey Sports Performance.

Show notes:

Pete’s relationship with Sahil Bloom (2:36)

How to get successful people to work with you? (5:35)

Pete’s content strategy How to be the Seth Godin (15:06)

How to set boundaries and say no (21:36)

Where Pete gets inspiration (24:20)

Pete’s writing process. (41:20)

Twitter vs. Instagram for growing an audience (43:56)

Using Twitter to test ideas (50:57)

What kind of gym Pete would build if he was starting today? (55:06)

The misconception about social media followings (59:15)

How to hire coaches and personal trainers (1:09:26)

Othership raises $9M to expand their social bathhouse concept (1:11:48)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Jay Wein (https://www.instagram.com/dicey_mcsorely/) bring you the best (& worst) stories from the Gym World.

Show notes:

Can you be a fat personal trainer? (0:23)

Is there a market for overweight personal trainers (6:50)

Planet Fitness’s new marketing campaign was inspired by dick pill commercials (10:44)

The Bear Cave releases a short report on Planet Fitness (16:56)

LA Fitness’s new concept is a mall food court but for fitness studios (21:38)

Virtual reality fitness app FitXR wants you to sculpt in the metaverse (33:07)

ISSA’s TikTok ad campaign. Do certifications matter in fitness? (43:45)

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John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about Zumba and bad price increases.

Strava’s weird price increase (0:20)

How not to raise prices at your gym (9:14)

The worse price increase in fitness history (11:52)

Zumba’s 6 Week Transformation Program (26:31)

Is Zumba the best fitness business of all time? (35:24)

Zumba Instructor Network + Zumba’s music business (50:44)

Beto Perez (55:18)

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