John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dan Trink and Kyle Fields, the co-founders of The Fort NYC, about how they use social media to make $350k/mo from their gyms.   

Writing vs. video content for fit pros (6:36)  

How fitness influencers actually get in shape (14:05)  

Reacting to Joel Seedman (17:10)  

The Fort’s social strategy (21:08)  

The Fort’s content rhythm (29:19)  

How to produce high-quality content (33:18)  

How CrossFit gyms are changing their business model  (40:52)  

Podcasting for gyms (45:04)  

Lead costs (48:43)  

The importance of focus when creating content (57:00)  

Red light therapy (59:38) 

Influencer gyms (1:04:59)  

Fitness in the metaverse (1:10:39)  

Cold plunges (1:17:16)