Gym World Worldwide

John Franklin (https://twitter.com/johnisbuilding?lang=en) chats with Curtis Christopherson (https://curtischristopherson.com/), the owner of Innovative Fitness (https://www.innovativefitness.com/). Together, they break down the exact business model that's helped Curtis scale 17 locations, each averaging $100k/mo.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Curtis Christopherson

(1:32) What is Innovative Fitness?

(4:05) Packaging and pricing

(5:54) Economics of a personal training location

(11:41) Marketing and retention strategies

(15:21) Community-building in the gym

(24:00) Adapting to COVID in the fitness industry

(30:27) Client engagement and programming

(34:37) The hiring and onboarding process

(44:39) Additional studio operations and systems

(48:03) Customer service in the fitness industry

(50:21) Finding a work-life balance as an entrepreneur

(55:40) Where to go if you want to find Curtis

John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez caught up with Chris Cooper, the CEO of Two-Brain Business (https://twobrainbusiness.com/), to delve into the powerful insights from the latest State of the Industry report.

This fancy guide tells us what the best coaching gyms are doing, so

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Chris Cooper

(1:41) What is the State of the Industry?

(7:39) Thoughts on CrossFit HQ

(14:53) Average Net Owner Benefit

(18:54) Gym revenue and expenses

(23:14) Average membership and profitable models

(32:53) Training models vs. class sizes

(37:05) Are most gyms running a broken model?

(41:46) Effective Hourly Rate for gym owners

(45:20) Why data-driven insights are important for gyms

(48:18) How Chris turned around his struggling gym

(51:55) How to run a successful gym

(54:35) Identifying weaknesses and improving operations

(1:00:16) Marketing insights

(1:03:19) Where to go if you want to find Chris

John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez talk to Giancarlo Regni (https://www.instagram.com/realgstrength/), the owner and CEO of G-Strength Philly (https://g-strength.com/). From broke gym owner to making $200k/yr, Giancarlo shares how a rideshare gig turned into a lead machine, and a referral program that boosted his monthly revenue by $10,000.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Giancarlo Regni

(2:47) Getting paid to get leads

(7:02) Moving from a bedroom to a facility

(10:32) Growing the business

(12:25) Opening the first location

(16:30) Evolving his model

(18:48) Packaging, pricing, and scaling

(26:05) Hiring & staffing locations

(30:12) Location economics and lessons learned

(35:24) Marketing and sales strategies

(38:57) Revenue per location

(41:31) Why are small group training models profitable?

(43:39) What's next for Giancarlo?

(46:15) Advice for those who want to start a gym

(47:49) The best referral campaign for gym owners

(51:30) Using social media, reviews, and SEO

(58:28) Where to go if you want to find Giancarlo

John Franklin (⁠https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez reunite with Dan Trink (https://www.instagram.com/dantrink/?hl=en) from The Fort NYC (https://www.thefortnyc.com/). Last time we talked about their content strategy. Now, Dan's unpacking the strategy that drives their gym's profits.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Dan Trink

(2:20) CrossFit dreams and career paths

(8:33) How Dan got his start in the industry

(11:10) Hiring good people and staff treatment

(16:24) Challenges of creating career stability

(21:23) Do gym owners need to be present in the gym?

(25:42) Training, packaging & pricing at The Fort NYC

(27:59) Discussing 2-week paid trials

(29:53) The sales process and nurturing strategies

(35:33) Setting client goals & building community

(40:47) Opening The Fort flagship location

(43:16) Buildout and rent costs in NYC

(51:12) Small group personal training design & philosophy

(1:00:22) Creating content for social media

(1:05:38) Using paid ads & expanding business with paid traffic

(1:10:09) What's next for The Fort?

(1:12:54) Where to go if you want to find Dan

John Franklin (https://twitter.com/johnisbuilding?lang=en) & Mateo Lopez chat with Andrew Frezza, a gym owner who ran a profitable location that generated $95k/mo in a 6,000-person town. Despite the success, Andrew walked away. What made him leave it all behind?

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Andrew Frezza

(3:01) Starting and growing a CrossFit gym

(7:11) Buying real estate at the right time

(10:07) Expanding the business

(13:17) Providing good careers for coaches

(15:45) Structuring offers, prices, and hiring staff

(21:06) How would Andrew start a gym today?

(23:46) The impact of COVID on the gym and its recovery

(28:19) Deciding to sell the gym

(30:59) Challenges of scaling a single location

(37:24) Experiencing burnout as a gym owner

(39:40) Approaching the conversation with his team

(42:40) Evaluating his worth of shares

(44:08) How does Andrew feel now?

(45:17) What's next for Andrew?

(48:00) Advice for gym owners feeling stuck

(51:06) Where to go if you want to find Andrew

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Dane McCarthy, the owner & Founder of The Athletic Clubs–a series of unique training gyms in NYC. His unconventional approach to training drives younger clientele through his doors, so what makes it attractive?

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Dane McCarthy

(2:10) Creating communities through group fitness

(5:06) What are The Athletic Clubs?

(9:38) Marketing via user-generated content

(12:58) Who do The Athletic Clubs target?

(14:37) What is squad training?

(20:30) What do Gen Z want the most?

(25:28) Managing a full-time job on top of running 3 gyms

(27:43) Funding and growth strategies for a fitness start-up

(32:19) Challenges of running a gym in a basement

(34:02) Marketing and selling squad training to Gen Z

(38:58) The only gym to have a dress code

(41:03) Is this model replicable everywhere?

(43:27) Managing and setting boundaries for squads

(48:46) Using paid ads to find ideal clients

(51:53) What makes The Athletic Clubs cool for Gen Z?

(57:12) Opening a gym during COVID & finding an effective space

(1:01:53) What's next for The Athletic Clubs?

(1:09:06) Do squads compete against each other?

(1:13:01) Where to go if you want to find Dane

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Oskar Johed, the owner of two CrossFit gyms in Sweden, to discuss the strategies he's using to scale across multiple locations and achieve impressive metrics.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Oskar Johed

(2:11) Scaling cash flowing gyms in a multi-location setting

(10:22) Staffing locations & quality control

(13:56) The secret to creating an amazing product

(16:14) Attracting & retaining gym members

(18:17) Why Oskar doesn't use social media

(21:26) Creating efficient programming

(24:27) Advice for gym owners: why it's better to simplify operations

(34:25) What are goal reviews & why are they important?

(37:49) How Oskar keeps track of his clients

(40:09) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(43:59) The challenges of running a successful CrossFit gym

(56:13) How to run a more successful CrossFit gym

(1:01:25) Does coaching certification impact a gym's success?

(1:04:40) How to improve CrossFit coaching quality

(1:11:06) Where to go if you want to find Oskar

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with gym owner Jared Byczko (https://www.instagram.com/jabyczko/), about how he was able to land a monster deal in real estate that included multiple years of FREE rent. His story proves you can make mistakes in business and still win big if you do a few key things right.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Jared Byczko

(3:54) What is functional retirement?

(8:46) The secret wealth-building hack

(9:54) Starting & growing a CrossFit gym in Indianapolis

(12:07) Buying a building with SBA & refinancing

(17:24) Navigating the SBA loan process

(19:08) Putting together the down payment

(21:20) Picking a location on the path of progress

(24:25) Scaling a fitness business with multiple programs

(27:04) Simplifying his gym operations

(30:16) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(32:12) The impact of COVID on the business

(34:03) Getting approached to sell & negotiating deals

(40:05) Where Jared's new facility will be located

(43:31) Discussing THE deal

(47:24) Renegotiating the deal & re-trading at the last minute

(50:55) Ending a business partnership

(57:45) What's next for Jared's gym business?

(59:55) Where to go if you want to find Jared

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Cale Owen (https://www.instagram.com/caleowen/?hl=en), the CEO of Gym Launch (https://www.gymlaunch.com/), to talk about the state of the fitness industry and what gym owners can do to run a better business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show notes:

(00:00) Introducing Cale Owen

(2:02) Who is Cale and how he got his start with Alex Hormozi & Gym Launch

(7:32) Lessons learned transitioning from sales to management

(11:57) What data do gym owners need to make better business decisions?

(20:39) Challenges with tracking data

(24:49) How has gym business education changed over time?

(28:37) The best marketing strategy for fitness businesses

(34:37) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(39:15) How should gym owners think about content?

(44:32) How should gym owners approach running ads?

(48:14) Discussing Gym Management Software

(50:52) Rebuilding Gym Launch after Alex left the company

(54:30) Building a good hiring strategy to find the best staff

(59:53) What happened after Alex launched $100M Leads?

(1:03:34) Will there be another gym-specific book?

(1:04:46) Is cold outreach a waste of time?

(1:08:01) What's next for Gym Launch?

(1:08:56) Where to go if you want to find Cale

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with the Founder of Fitt Insider (https://insider.fitt.co/), Anthony Vennare (https://www.linkedin.com/in/vennare), to discuss what's next in the fitness industry how gym owners can prepare for future business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show notes:

(00:00) Introducing Anthony Vennare

(4:08) How Anthony got his start in the fitness industry

(8:35) Marketing strategies to get people in the door

(10:52) What kept people interested in Anthony's gym?

(13:45) Pivoting to online programming and the startup world

(19:24) Building a brand and media company in the fitness industry

(22:46) Discussing sponsored content and how to stay informed in the industry

(26:29) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(28:34) Who does Fitt Insider's content target?

(30:52) Industry trends every gym owner needs to know

(37:32) How can gym owners boost their online presence?

(40:53) What the best gyms in the industry are doing

(44:22) What are other opportunities for growth in fitness?

(48:41) The fitness industry and consumer behavior is changing

(52:39) What are the biggest challenges in business?

(55:49) How can gym owners create a sellable business?

(58:36) Where to go if you want to find Anthony