John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez caught up with Chris Cooper, the CEO of Two-Brain Business (https://twobrainbusiness.com/), to delve into the powerful insights from the latest State of the Industry report.

This fancy guide tells us what the best coaching gyms are doing, so

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Show Notes:

(00:00) Introducing Chris Cooper

(1:41) What is the State of the Industry?

(7:39) Thoughts on CrossFit HQ

(14:53) Average Net Owner Benefit

(18:54) Gym revenue and expenses

(23:14) Average membership and profitable models

(32:53) Training models vs. class sizes

(37:05) Are most gyms running a broken model?

(41:46) Effective Hourly Rate for gym owners

(45:20) Why data-driven insights are important for gyms

(48:18) How Chris turned around his struggling gym

(51:55) How to run a successful gym

(54:35) Identifying weaknesses and improving operations

(1:00:16) Marketing insights

(1:03:19) Where to go if you want to find Chris