John Franklin (https://twitter.com/johnisbuilding?lang=en) chats with Curtis Christopherson (https://curtischristopherson.com/), the owner of Innovative Fitness (https://www.innovativefitness.com/). Together, they break down the exact business model that's helped Curtis scale 17 locations, each averaging $100k/mo.

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Show Notes:

(00:00) Introducing Curtis Christopherson

(1:32) What is Innovative Fitness?

(4:05) Packaging and pricing

(5:54) Economics of a personal training location

(11:41) Marketing and retention strategies

(15:21) Community-building in the gym

(24:00) Adapting to COVID in the fitness industry

(30:27) Client engagement and programming

(34:37) The hiring and onboarding process

(44:39) Additional studio operations and systems

(48:03) Customer service in the fitness industry

(50:21) Finding a work-life balance as an entrepreneur

(55:40) Where to go if you want to find Curtis