What if the biggest thing holding you back in business isn’t your funnel, your offer, or even your strategy …but your brain?

In this episode of The Expert Edge, I sit down with Dr. Shannon Irvine - entrepreneur, neuroscientist, coach, and author of the brand-new book The 67 Day Year. Shannon has helped thousands of business owners rewire their thinking so success isn’t just possible - it’s inevitable.

We dive into:

• Why your brain is wired for safety, not success - and how to flip the switch so growth feels natural instead of threatening.

• How to identify and break subconscious “brake pedal” beliefs (like “I’m not enough” or “No one will buy this”) that stall your momentum.

• The priming process elite athletes use to train their brains for performance—and how you can apply it to launches, sales calls, and big stages.

Shannon also unpacks her Mind Matrix tool and shares why rewiring your brain is the fastest way to unlock higher income, influence, and impact - without burning out or adding 27 new strategies to your plate.

If you’ve ever felt like you’re doing everything “right” and still not getting the results you want, this episode will show you what’s really going on under the hood - and how to change it.

Grab Shannon’s new book The 67 Day Year at 67dayyearbook.com. When you do, you’ll get free access to the audiobook and a workbook to help you implement the process step by step.

[Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. 

Check out the details here:

https://training.colinboyd.co/inner-circle-mastermind-application

Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you.

PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode289

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/